Digital Strategist

NYC

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

M Booth is looking for a Digital Strategist (DS) to support a rapidly growing and diversifying portfolio of digital business. The DS would primarily work with our Google clients, but know that we also support consumer, corporate and technology business from around the agency. 

Responsibilities:

• Execute digital/social strategies from concept to completion
• Act as day-to-day lead with multiple clients across accounts
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital and design
• Work with integrated agency teams to develop plans that meet client goals
• Manage third party relationships including vendors and partners
• Mentor and help develop junior-level team members
• Draft client SOWs and Letters of Agreement for partnerships
• Follow approval processes and legal requirements per individual client needs
• Actively participate in new business opportunities
• Manage social media presence at client events, including real-time monitoring and live content creation support
• Draft industry award submissions on behalf of clients
• Manage influencer programs from concepting to identification to contracting to execution and measurement
• Keep abreast of industry trends and regularly present fresh, proactive ideas to clients

What You’ll Bring: 

• 4+ Years of experience
• Client management and account growth
• Expertise across core digital and social channels with a primary focus on Instagram, Threads, Twitter/X, TikTok, LinkedIn and Facebook
• Excellent writing, communication, and presentation skills
• Experience creating and executing social media strategies at brand level and campaign level 
• Understand how to read a brand book/VIS ID and evolve it for social
• Experience working with measurement and analytics platforms such as 
• Development and management of influencer campaigns
• Paid social media experience
• Experience working with project management platforms such as Monday.com
• Video/photo production experience a plus
• Experience in concepting or executing programs that leverage A.I. is a plus

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY $ 71,000 - $85,000

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.