Manager, Advanced Analytics - job 3 of 3

Mindshare
Manager, Advanced Analytics

ABOUT THE ROLE:

Are you all about numbers? Mindshare’s Strategy & Analytics Department is looking for a Manager to join our Advanced Analytics team. This is an excellent opportunity to employ advanced statistical techniques in the media world such as Marketing Mix Modeling [regression analysis], attribution, budget optimization, and digital analytics.

In this role you will lead end-to-end project delivery and be responsible for leveraging software and technologies (i.e.: R, Python, Machine Learning, etc.), managing junior analysts, and communicating with internal stakeholders and clients.

YOUR IMPACT:

• Perform data processing, data cleansing, and handling of raw data to produce large structured data sets for analysis, data modeling, data governance, etc.
• Conduct econometric and other statistical analyses
• Run ad-hoc “what if scenarios” and simulations based on models and evaluate media plans
• Support reporting, data visualization and presentation building with oversight from team leader
• Work with internal teams across Buying, Planning and Digital Investment to produce client deliverables
• Support R&D initiatives by designing algorithms, developing features, QA or providing training and support to power users
• Bring critical thinking into finding issues, solving problems and improving processes
• Convert business problems into mathematical expressions and equations
• Take full accountability of timely project delivery, producing analyses and content that is clean, organized, easy to read and understand
• Manage junior analysts by providing guidance and employing their time efficiently
• Perform storytelling from data and analyses; communicate insights to internal stakeholders and clients

YOUR QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field
• Understanding of multivariate regressions
• Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.)
• Experience with R, Python, C++, SPP or SAS
• Ability to perform Analytics, with ability to clearly communicate findings both written and orally
• Persuasive and capable of getting buy-in from multiple teams (inside/outside Mindshare) and clients
• Able to deal with and prioritize multiple business requests with strong attention to detail
• Familiarity with Alteryx, Tableau, Domo, Power BI a plus; ability to adapt to new software, technologies, and methodologies
• Familiarity with digital marketing ecosystem a plus
• Experience with Web Analytics tools (Omniture, Google Analytics, Webtrends) and Ad Servers tools (DoubleClick, MediaMind, PointRoll, Atlas) nice to have

ABOUT MINDSHARE:

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.