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Vertical Growth Manager - Beauty & Wellness

About Mangomint

Mangomint is a fast-growing SaaS company on a mission to make every salon and spa more profitable. We are already the highest-rated salon and spa software in the US and Canada with thousands of customers and seek to become the #1 market leader in the coming years.

We’re a fully remote, fun, and ambitious team and get together every few months in person. As we grow, we’re looking to attract high-potential individuals who want to be part of a winning team. If that’s you, come join us!

About the Role

Mangomint is looking for a Vertical Growth Manager to drive the growth of one of our key customer segments - Beauty & Wellness. This segment includes businesses like spas, beauty studios, and wellness centers. As a Vertical Growth Manager at Mangomint, you will design the strategy and lead the execution of growth tactics that go deep into your market and resonate with the business owners and communities in your vertical.

You will be the internal voice that helps us across functions to become better at serving beauty and wellness business owners. This requires an in-depth understanding of dynamics in the vertical and the day-to-day challenges spa, beauty, and wellness business owners face.

This is a highly collaborative role where you will work closely with cross-functional teams and specialists to ensure we deliver on our growth ambitions. You’ll have a lot of autonomy to make decisions and execute growth tactics that you believe are right for your vertical.

As a Vertical Growth Manager, you’ll have the unique opportunity to shape the growth trajectory of a critical customer segment within our business. This role provides the freedom to innovate, influence, and make a tangible impact across functions, all while building relationships with a dynamic team. If you’re driven by results and eager to lead in a role that combines strategic thinking with hands-on execution, we’d love to hear from you.

In this role you can expect:

  • Profit & Loss (P&L) management: You will own the P&L for your vertical and are accountable for revenue growth and budgets.

  • Designing and leading the vertical growth strategy: You will design the activation model for acquiring new customers in the vertical. You will be responsible for setting goals, identifying key channels, and outlining tactics to reach and engage target audiences effectively.

  • Serving as the vertical advocate: You will be the voice of the vertical internally, bringing insights and feedback to influence decisions across the organization. This will include highlighting trends, needs, and opportunities ensuring all functions understand and support the needs of this segment.

  • Leading cross-functional team efforts: Although there are no direct reports for this role today, you’ll lead a multifunctional team that works across verticals to execute your growth plan.

  • Analyzing performance and identifying growth opportunities: You will analyze data and qualitative input to measure the effectiveness of growth initiatives. You will continuously adjust strategies based on insights to maximize growth and customer acquisition.

What We’re Looking For

  • Experience in the Beauty & Wellness market: You have experience from the vertical and are familiar with the challenges and trends affecting owners and operators. You intuitively connect with the people and culture of the vertical, which allows you to activate content and growth strategies that are relevant to them. 

  • Leadership and influence: Demonstrated ability to lead and motivate a multifunctional team without formal authority. You possess the drive, initiative, and interpersonal skills to influence others and keep the team focused on shared goals.

  • Well-versed in growth strategies: You have a good understanding of the full marketing mix, including partnerships, content marketing, PR, and paid media. You know how to leverage each channel effectively to drive customer acquisition and achieve growth targets.

  • Analytical skills: Proficient in data analysis, able to interpret complex data and draw actionable insights that inform growth strategies. Comfortable using both quantitative and qualitative data to make informed decisions.

  • Entrepreneurial mindset: You are resourceful and eager to drive results and get things done. You challenge established norms and playbooks to create your path. A path based on understanding your market’s needs rather than following marketing best practices.

What You'll Love About Us

  • Health, dental, vision, life & LTD insurance (US employees)

  • Generous monthly wellness budget for gym memberships, yoga, etc.

  • Premium subscription to the Calm app

  • One Medical membership (US employees)

  • Flexible and unlimited PTO (US employees)

  • 401k plan available (no matching) (US employees)

  • Employee stock option program

Mangomint is an equal opportunity employer. We do not discriminate against any employee or job applicant on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability and genetic information (including family medical history).

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Vertical Growth Manager - Beauty & Wellness, Mangomint

Are you ready to take the reins as a Vertical Growth Manager in the Beauty & Wellness sector at Mangomint? We're a dynamic SaaS company on a mission to empower salons and spas by boosting their profitability. In this pivotal role, you'll be designing and executing growth strategies that resonate with beauty and wellness business owners. If understanding the challenges these compassionate professionals face excites you, this job could be perfect for you! You'll own the P&L for your vertical, guiding customer acquisition strategies and developing innovative tactics to engage our target audience. Collaboration is key, as you'll work closely with cross-functional teams, serving as an internal advocate for the Beauty & Wellness vertical. It’s more than just numbers; you’ll have the opportunity to shape the trajectory of a customer segment that truly matters. Your experience in the Beauty & Wellness market is vital, as it helps you connect deeply with our clients and curate strategies that speak to their specific needs. In return, you’ll enjoy a flexible work environment with a fantastic benefits package, including wellness budgets and stock options. If you're driven by results and love the idea of making a real impact while being part of a fun and ambitious team, we’d love to see you join the Mangomint family!

Frequently Asked Questions (FAQs) for Vertical Growth Manager - Beauty & Wellness Role at Mangomint
What are the responsibilities of a Vertical Growth Manager at Mangomint?

The primary responsibilities of a Vertical Growth Manager at Mangomint include designing growth strategies for the Beauty & Wellness sector, managing the P&L, and leading cross-functional teams. This role involves deep market analysis to identify growth opportunities and building effective customer acquisition tactics that resonate with beauty and wellness business owners.

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What qualifications are required for the Vertical Growth Manager position at Mangomint?

Candidates for the Vertical Growth Manager position at Mangomint should have extensive experience in the Beauty & Wellness market, excellent analytical skills for data interpretation, and a proven ability to lead cross-functional teams. Familiarity with various growth strategies like content marketing and partnerships is also essential for success in this role.

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How does the Vertical Growth Manager at Mangomint interact with other teams?

As a Vertical Growth Manager at Mangomint, you'll work closely with various cross-functional teams to implement growth strategies. You will act as the internal advocate for the Beauty & Wellness vertical, ensuring all departments understand the specific needs and challenges faced by business owners in this market.

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What kind of growth strategies will a Vertical Growth Manager need to implement at Mangomint?

A Vertical Growth Manager at Mangomint will need to implement various growth strategies, including customer acquisition models, social media marketing, partnerships, and PR. Leveraging data analysis to refine these strategies will be critical in maximizing customer engagement and achieving revenue growth.

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What benefits does Mangomint offer to its employees in the Vertical Growth Manager role?

Mangomint offers a robust benefits package for its employees, including health, dental, vision, life insurance, a generous wellness budget, flexible PTO, and a 401k plan. Additional perks include a premium Calm app subscription and an Employee Stock Option Program, creating a supportive work environment that promotes personal and professional growth.

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Common Interview Questions for Vertical Growth Manager - Beauty & Wellness
What attracted you to the Vertical Growth Manager position at Mangomint?

In responding to this question, showcase your enthusiasm for the Beauty & Wellness industry and highlight how your experience aligns with Mangomint’s mission. Discuss your passion for helping businesses thrive and how this role offers the perfect blend of strategic and hands-on work.

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Can you describe your experience in analyzing performance data for growth strategies?

Highlight specific examples where you successfully analyzed performance metrics and adjusted strategies accordingly. Detail how these adjustments led to measurable growth and helped meet business objectives, emphasizing your analytical skills.

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How would you approach designing a growth strategy for a new beauty or wellness service?

Talk through your process for developing a growth strategy, including market research, audience identification, and defining clear objectives. Provide examples that showcase your ability to innovate and track results.

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How do you build relationships with cross-functional teams?

Discuss your interpersonal skills and provide examples of collaboration. Explain how you maintain open lines of communication to align team goals with overarching business objectives to drive effective implementation.

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What key trends do you believe are currently influencing the Beauty & Wellness market?

Share insights on emerging trends that you've identified, using data and qualitative input to underline your points. Showing that you stay updated with market knowledge will demonstrate your proactive approach.

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How do you manage and motivate a team in an environment without formal authority?

Emphasize your leadership style, focusing on collaboration and influence. Share specific strategies such as setting shared goals, recognizing team efforts, and leveraging diverse strengths to keep the team focused.

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What metrics do you think are most important for measuring growth in the Beauty & Wellness sector?

Outline metrics like customer acquisition costs, churn rates, and engagement levels. Discuss how these metrics inform strategy adjustments and overall growth progress.

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Can you provide an example when you used customer feedback to influence growth strategies?

Use a specific situation where customer feedback led to a pivotal change in strategy. Explain how this change positively impacted growth and demonstrates your commitment to understanding client needs.

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What tools do you find essential for data analysis in your growth strategies?

List the tools you have experience with, such as Google Analytics, CRM software, or other analytical platforms. Discuss how these tools improve decision-making and strategy alignment.

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Describe a successful growth initiative that you led in the Beauty & Wellness market.

Share a detailed account of a growth initiative you've led, focusing on the strategy, execution, results, and what you learned from the experience. Highlight your role in orchestrating the project and the impact it had on the business.

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Our mission is to make salon and spa software invisible, and our vision is to become the #1 market leader for salons and spas with 5+ service providers in all the countries we operate.

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Full-time, remote
DATE POSTED
December 4, 2024

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