Brand & Creative Strategy Manager

The Brand & Creative Strategy Manager at Manychat is tasked with executing brand and creative strategies, collaborating with cross-functional partners, and ensuring brand consistency across all marketing initiatives. The role involves refining brand documents, translating strategic direction into briefs for creative teams, and analyzing brand performance, all while keeping a pulse on audience sentiment and cultural trends.

To be considered for the Brand & Creative Strategy Manager role at Manychat, candidates should possess 3–5 years of experience in brand strategy, creative strategy, or integrated marketing. The ideal candidate will have a strong ability to translate strategy into actionable tasks and experience working with creative teams, demonstrating exceptional organizational and project management skills.

Manychat prioritizes the growth and well-being of its Brand & Creative Strategy Manager by offering annual professional development reimbursement, comprehensive medical coverage, and a hybrid work environment to promote work-life balance. Additionally, we hold team-building events and company-funded activities that foster a supportive and engaging workplace culture.

The role of Brand & Creative Strategy Manager at Manychat involves maintaining organized brand documentation and timelines, tracking brand health metrics, and measuring creative performance. By sharing analysis reports on brand impact, this position contributes to evolving our strategies based on insights drawn from audience feedback and industry developments.

Success in the Brand & Creative Strategy Manager role at Manychat hinges on a deep understanding of brand and creative strategy, strong communication skills for collaboration, and the ability to manage multiple projects efficiently. Exceptional organizational skills and a passion for translating high-level strategies into executable tasks are essential in this dynamic environment.

When answering this question, emphasize the process you followed from research to execution. Share specific metrics that demonstrate the success of your strategy, such as engagement rates or increased sales, and outline how you collaborated with various teams to achieve the goals.

It's important to convey your commitment to continuous learning. Mention how you subscribe to industry publications, participate in webinars, and network with professionals in the field. Share examples where applying new insights directly impacted your brand strategy development.

Discuss specific KPIs you focus on, such as brand sentiment, engagement rates, or conversion rates. Explain how you gather data before, during, and after the campaign to ensure comprehensive performance tracking and how you use these insights to refine future strategies.

Here, highlight your organizational skills and experience in creating comprehensive brand documents. Discuss the importance of clarity and accessibility in the documentation, and emphasize the collaboration with stakeholders to ensure guidelines are practical and aligned with overall strategy.

Provide a specific scenario where effective communication and collaboration led to a successful outcome. Describe how you managed expectations and ensured alignment between the teams on objectives and deliverables, showcasing your teamwork and leadership skills.

Mention tools such as Google Analytics, social media analytics platforms, or project management tools like Asana. Discuss how these tools help in tracking metrics and collaborating with teams, showcasing your proficiency in leveraging technology for brand strategy.

Emphasize the importance of marrying creative ideas with data-driven strategy. Talk about how you validate creative concepts with audience insights and metrics, illustrating that creativity and strategic execution go hand in hand.

Focus on a specific challenge related to brand strategy execution or team collaboration. Discuss the steps you took to address the issue, including communicating with stakeholders and pivoting strategies, and reflect on what you learned from the experience.

Discuss your approach to creating brand guidelines that detail messaging, visuals, and voice. Explain how you maintain ongoing communication with teams and leverage performance metrics to ensure consistency across all channels.

Express the value of audience feedback in shaping brand strategies. Discuss how you incorporate insights from surveys, social media interactions, or customer reviews to refine creative concepts and ensure they resonate with the target audience.