Performance Marketing Specialist

As a Performance Marketing Specialist at Manychat, your primary responsibilities include developing and executing digital marketing campaigns, optimizing them for user acquisition and engagement, managing marketing budgets, and producing performance reports. You'll work closely with cross-functional teams to achieve a cohesive marketing strategy and explore new advertising channels to elevate our marketing approach.

To be a successful Performance Marketing Specialist at Manychat, you need at least 3 years of experience in digital marketing, particularly in performance marketing. Knowledge of Google Ads, Meta Ads, and analytical tools like Google Analytics is essential, along with a strong grasp of marketing budgets and reporting results. Experience in SEO and content marketing is an added advantage.

Manychat supports your growth as a Performance Marketing Specialist through an annual professional development reimbursement program, competitive medical and dental benefits, and a generous time-off policy. We value your work-life balance and offer a hybrid work model, allowing you to choose between home and the office.

A Performance Marketing Specialist at Manychat regularly uses various advertising platforms such as Google Ads and Meta Ads, as well as analytics tools like Google Analytics and Tableau to track campaign performance, manage marketing budgets, and optimize strategies.

The team culture at Manychat for a Performance Marketing Specialist is collaborative and innovative. You'll have the opportunity to work with talented individuals across different departments, fostering creativity and effective problem-solving. We prioritize building a diverse and inclusive environment where every voice is heard.

Data analysis is crucial in performance marketing as it helps evaluate the success of campaigns and informs adjustments. When answering this question, highlight specific metrics you track, such as click-through rates or conversions, and how you use these insights to optimize campaigns.

Share your hands-on experience with Google Ads and Meta Ads, detailing specific campaigns you've managed, including their objectives, tactics, and results. Emphasize any innovative strategies you implemented to improve performance.

Discuss the criteria you use to prioritize channels, such as target audience, budget constraints, and channel performance analytics. Explain how you adapt your strategies based on real-time data to optimize for the best results.

Share a specific example, detailing the goals, execution, and results. Focus on how you analyzed the underperformance, the solutions you implemented, and the lessons learned that you applied to future campaigns.

Explain your approach to staying updated, such as following industry blogs, attending webinars, or participating in online communities. Highlight how this knowledge influences your marketing strategies and keeps your campaigns innovative.

Discuss your experience in setting budgets, forecasting results, and allocating funds based on channel performance. Provide an example of how you’ve successfully managed a budget to achieve campaign goals.

Highlight the importance of collaboration with cross-functional teams and effective communication for seamless execution. Share examples of projects where teamwork led to improved outcomes and success.

Discuss your time management strategies and how you prioritize tasks under pressure. Give an example of a high-pressure campaign you successfully launched on time.

Talk about your methodologies for continuous optimization, including A/B testing, analyzing performance data, and adjusting targeting strategies. Using a specific example will demonstrate your proactive approach.

Express your excitement about Manychat's innovative environment, commitment to team growth, and reputation in the industry. Share how your skills and experiences align with the company's mission and how you can contribute to its success.