Marketing Analyst- Boca Raton ( On-Site Only)
MAJOR RESPONSIBILITIES:
Oversee media budget and projects: Help optimize total on-line and off-line media budget to increase qualified prospect and lead generation via digital, broadcast and other types of media platforms, including print, direct mail and out-of-home advertising.
Effective Partnership: Provide weekly, monthly, quarterly, semi-annual and annual analysis summaries as well as ad hoc reports/analysis of each media channel individually and in aggregate for Marketing team, National Contact Center (”NCC”) and Executive Management
Lead and analyze marketing optimization projects and learning solutions: Develop, implement, and analyze marketing driven creative projects and channel testing by working with media partners to properly set them up for success, and make recommendations to maximize lead generation efforts. Analyze new media opportunities in conjunction with media partners. Analyze Salesforce data to provide insight into marketing opportunities
Manage and examine Marketing analytics: Play a role in source code management and analytics, manage toll free phone number pool allocated to various campaigns in order to track response and return on investment (“ROI”) for all paid media. Use data to drive plans by performing ROI analysis and drives decisions on opportunities and funnel conversion rates/effectiveness
Performs other duties as required
- 4-year college degree required – preferably in Business, Statistics, Finance, Marketing or related course
- 3-5 years working as a media analyst across both online and offline platforms with broadcast and digital
- Expertise in using Salesforce data analytics for lead & sales generation data to drive media buying
- Expertise in omni-channel direct response programs/platforms providing insights into target market
- Advanced excel, pivot table, online analytical processing (“OLAP”) cube, data mining and data modeling
- Experience using data visualization tools
KEY COMPETENCIES:
- Highly effective verbal and written skills with ability to effectively summarize data in laymen’s terms in reports and presentations
- Ability to collect, gather and aggregate data from multiple sources and present in comprehensive reports
- Ability to use current and devise new methodologies for identifying data patterns, trends and changes quickly and communicate them as needed
- Ability to multi-task and manage multiple projects in a fast-paced, deadline-driven environment
- Ability to demonstrate initiative, priority setting, problem solving and follow through
- Expert organizational and project management skills
- Strong work ethic and commitment to flawless execution with excellent time management and organizational skills
- Detail oriented, curious and always looking for new ways to engage our potential customers
HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.
By
HairClub
HairClub is the total hair solutions provider, giving everybody the look they want, the way they want it, no matter how they want it. We offer individualized haircare solutions for each person to assure you love your hair so you can live your life...
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