Marketing Analyst- Boca Raton ( On-Site Only)

MAJOR RESPONSIBILITIES:

Oversee media budget and projects: Help optimize total on-line and off-line media budget to increase qualified prospect and lead generation via digital, broadcast and other types of media platforms, including print, direct mail and out-of-home advertising.

Effective Partnership: Provide weekly, monthly, quarterly, semi-annual and annual analysis summaries as well as ad hoc reports/analysis of each media channel individually and in aggregate for Marketing team, National Contact Center (”NCC”) and Executive Management

Lead and analyze marketing optimization projects and learning solutions: Develop, implement, and analyze marketing driven creative projects and channel testing by working with media partners to properly set them up for success, and make recommendations to maximize lead generation efforts. Analyze new media opportunities in conjunction with media partners. Analyze Salesforce data to provide insight into marketing opportunities

Manage and examine Marketing analytics: Play a role in source code management and analytics, manage toll free phone number pool allocated to various campaigns in order to track response and return on investment (“ROI”) for all paid media. Use data to drive plans by performing ROI analysis and drives decisions on opportunities and funnel conversion rates/effectiveness

Performs other duties as required

HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.