Marketing Analyst

Sweetwater, the number 1 online retailer of music instruments and pro audio gear, is seeking a detail-oriented Marketing Analyst to join our dynamic marketing team. As a Marketing Analyst, you will be responsible for managing and optimizing marketing operations, analyzing data, tracking KPIs, maintaining data feeds and platforms, coordinating technical projects, and providing actionable insights to drive marketing strategies and campaigns. You will collaborate with cross-functional teams and leverage your analytical skills to enhance efficiency and scalability in marketing operations.

Job Responsibilities:

• Work alongside marketing channel leaders to pull and analyze data from various platforms to track and report on key marketing metrics and KPIs.
• Develop dashboards and reports to visualize marketing performance and communicate insights to stakeholders. (Creating charts, graphs etc.)
• Identify trends, patterns, and opportunities in the data to optimize marketing strategies and campaigns.
• Maintain and update data feeds, business logic and integrations, ensuring data accuracy and consistency across platforms.
• Collaborate with cross-functional teams to establish data governance policies and best practices.
• Act as a liaison between the marketing team and engineering/data teams to drive technical projects related to marketing operations.
• Collaborate with stakeholders to define project requirements, timelines, and deliverables.
• Monitor project progress, identify potential roadblocks, and coordinate necessary actions to ensure projects are successfully completed.
• Continuously assess and improve marketing operations processes, workflows, and tools to enhance efficiency and scalability.
• Document standard operating procedures (SOPs) and best practices for marketing operations.
• Stay updated on industry trends, emerging technologies, and best practices in marketing operations.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Proven experience in marketing operations, data analysis, or a similar role.
• Proficiency in Excel (advanced), Google Analytics
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Excellent project management and coordination skills, with the ability to handle multiple projects simultaneously.
• Strong attention to detail and problem-solving abilities.
• Effective communication and collaboration skills to work with cross-functional teams.
• Experience with DOMO, Looker Studio, or related tools a plus.
• Knowledge of SQL or other programming languages is a plus.
• Desire and ability to learn new applications.
• Experience in eCommerce Retail and the music industry is a big plus

Sweetwater "Ideal" Team-Player

• WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done – You have a great work ethic and move through tasks with a sense of urgency
• Obsesses over the Details – You are committed to paying attention to the details
• Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better
• Develop the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey

This is a full-time position that would require working on-site at our state-of-the art campus in Fort Wayne, IN. Full-time employees at Sweetwater are eligible for our benefits package including health, dental, vision, retirement benefits, paid time off (vacation and holidays), and much more!

Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.