Job details

Marketing and Events Coordinator

Date: Apr 11, 2023

Location: Denver, CO, US

Requisition ID: 26290

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

The Headlines:

In the role of Event and Marketing Coordinator working in Denver, Colorado you will be part of the Blue Moon Brewing Company. You will work closely with the General Manager to organize a creative calendar of events that will attract a diverse mix of locals and tourists to Blue Moon Brewing Company. The Event and Marketing Coordinator is responsible for driving customer volume and assumes overall responsibility for customer awareness, scheduling, planning and execution of events at the brewery, including all functions held in the special events room and VIP tours. You must be organized, resourceful and possess excellent resource management skills to support and troubleshoot the team's daily operations. You must demonstrate effective communication and interpersonal skills to maintain a good rapport with community channels as well as the greater MCBC organization, supporting efficient service delivery and strategic partnerships. Availability to work occasionally over evenings, weekends, and public holidays to support events is expected.

The Responsibilities:

Manage events with responsibilities of 13,000 sq ft; four different event spaces.
Responsible for event revenue budgets of over $200,000 a year.
Develop bid proposals.
Generate a roster of music, competitions, activities, features, etc. that will attract a diverse audience

Coordinate use of special event space and VIP tours
Help develop and maintain a one-of-a-kind brewery experience for key customers
Execute event planning logistics and resources prior and during the events to ensure events are executed on time on budget for maximum ROI
Continuously research, develop, and execute innovative experiences and entertainment elements.
Develop and maintain special event calendar
Create SOP’s for all events to include layouts and staff training.
Deliver both internal and external communications strategy for events
Research and track relevant partner events and opportunities that speak to the essence of the Blue Moon Brand
Build and Maintain relationships with current clientelle and annual events organizers
Maximize revenue by upselling and managing clients' budgets effectively.
Manage all aspects of these events and act as onsite manager to ensure meetings are delivered effectively and professionally.
Partner when necessary with Department heads and Manage weekly BEO meetings to discuss the upcoming events, culinary menu and actively engage in planning and development of new SOP for event business to ensure the proper execution.
Maintain standards for business processes between GM and staff to ensure quality of booking criteria and contract integrity.
Ensure events align to Blue Moon Brand
Find the most efficient and cost-effective means for attracting customers and promoting events
Define marketing channels that will drive customer traffic
Identify promotional trends that will attract more customers during off-peak season
Align BMBC with up-and-coming bands, guest chefs, and local artists
Ensure AAR conducted to ensure that event delivers excepted customer traffic and revenue
Create, update, and manage Tripleseat databases, event inquiries, and catering forms.
Leverage TOCK to increase special event sales, tours, and limited beer releases
Conduct ROI analysis to ensure effective events, staffing resources to achieve business and sales objectives.
Provide client recaps with post ROI analysis, event recap, RFID data capture metrics, and attendance reports.
Develop strategies for aligning BMBC with respected voices in the local community that can help promote BMBC
Work with local organizations such as the Denver Chamber to help deliver awareness about the new BMBC
Use the new BMBC facility as a marketing platform for national multi-media coverage.
Assist in utilizing the department Facebook page and mobile website and social media.
Work with MillerCoors to identify social and digital media opportunities at the new brewery.

The Other Qualifications:

Bachelor’s degree
Minimum 4 years’ experience working in event planning, promotions and marketing
Degree in marketing preferred
Familiarity with the Denver Food and Beverage scene
Previous experience working in high volume restaurant or brewery

Work Perks that You Need to Know About:

We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
Ability to grow and develop your career centered around our First Choice Learning opportunities
Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Job Posting Grade: 8

Job Posting Hourly Rate: $42,200- $68,600

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Nearest Major Market: Denver