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Marketing Associate/Sr. Associate, Search (SEO/SEM) - Small Business (Hybrid)

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.


Title: Marketing Associate/Sr. Associate - Small Business Search Marketing (SEO/SEM)


Reports to: Head of Acquisition Marketing - Small Business


Team: Small Business (OnDeck, Headway Capital)


About the role:

As a Search Marketing leader - problem-solving, self-directing, and action-oriented thinkers are required. You will be responsible for managing our SEO and SEM (PPC/pay-per-click) marketing strategies, as well as landing page development and optimization (conversion efforts). The role will be focusing on supporting our Small Business division.


Responsibilities:

  • Achieve and maintain top rankings on major search engines through development and execution of on-page and technical SEO in a competitive industry
    • Identify and implement growth tactics
    • Manage relationships with external partners to establish and implement link building campaigns
  • Address key SEO focus areas: keyword research, content strategy, site structure, site performance, and crawl and index management
    • Work closely with other business teams to optimize web pages and site architecture for SEO
  • Develop and optimize landing pages and conversion funnel A/B tests to improve conversion rates
  • Create, manage, test and analyze paid search campaigns ensuring optimal volume within acceptable cost/profit targets
  • Monitor trends on SEO and SEM best practices and techniques to ensure top website ranking and marketing efficiency, as well as identify new opportunities
  • Provide performance based forecasts and ongoing reports against goals/relevant KPIs: ranking, website traffic, conversions, profitability, etc.

Requirements:

  • At least 5 years' experience in digital marketing, UX, paid search, display, content marketing, or related fields, with proficiency in SEO strategy, website and tag management, and basic coding knowledge (HTML, CSS is a plus).
  • Direct SEO experience, including understanding of search engine ranking algorithms, crawlers, and familiarity with web analytics tools such as Google Analytics or Adobe Analytics.
  • Demonstrated analytical and problem-solving skills, with a capacity to interpret data, identify trends, make informed recommendations, and a technical mindset to break down complex tasks.
  • Exceptional project management and cross-functional communication skills, with the proven ability to set, adhere to, and communicate timelines and collaborate effectively.
  • Creativity and innovative thinking, alongside intellectual curiosity, a positive attitude, and a willingness to take on various marketing initiatives as required.

#BI-Hybrid

Benefits & Perks:

  • Flexible work schedule (In-office T/W/Th and remote M/F for hybrid-eligible roles)
  • Health, dental, and vision insurance including mental health benefits
  • 401(k) matching plus a ROTH option (U.S. Based employees only)
  • PTO & paid holidays off
  • Sabbatical program (for eligible roles)
  • Summer hours (for eligible roles)
  • Paid parental leave
  • DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
  • Employee recognition and rewards program
  • Charitable matching and a paid volunteer day…Plus so much more!

About Enova

Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.

Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova's values and culture here.

It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

Helping hardworking people get access to fast, trustworthy credit.

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DATE POSTED
July 21, 2023

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