Marketing Manager

This is a critical role driving the execution of Fluidly marketing. A pivotal, generalist role, reporting to the Head of Marketing and a rare opportunity to have complete ownership of marketing planning and execution for a well-established B2B SaaS brand.

You will work across all aspects of marketing activity. This includes:

• Brand & positioning
• Partnership management - drive joint marketing activities with our strong 1,300+ network of accountancy firms
• Customer acquisition, adoption, and retention
• Product marketing

This will be a hands-on role working across the marketing mix offering great exposure to multiple channels and plenty of variety. Outstanding project management is essential.

We’re looking for at least 4 years of experience in generalist marketing roles, or in specialist roles across a few different channels. B2B marketing experience is preferred.

The role will include:

• Planning and executing lead generation activity to acquire new business customers across a variety of channels. This might include:
  • Writing, building and sending emails to our prospect pool
  • Organizing Fluidly presence at events such as exhibitions and roadshows
  • Developing and running co-branded partnership activity; webinars, advertorials, ads, email campaigns
  • Writing industry award applications

• Managing the Fluidly brand presence for online channels:
  • Own Twitter and Linkedin accounts
  • Maintain and optimise the website
  • Produce content for the Fluidly blog and newsletters

• Supporting the sales team:
  • Organising and promoting sales and customer webinars
  • Producing written and visual material (with the help of a designer) for the sales team to allow them to educate prospects and customers about the Fluidly product

• Product/customer marketing:
  • Work closely with the product team to position new product features to the customer base
  • Run campaigns to increase adoption of Fluidly product and services
  • Send out monthly communications to keep the Fluidly customer base engaged and informed

Requirements

Skills

• You have high attention to detail. You’ll take ownership of the Fluidly brand and care deeply about every aspect of it
• You write in a clear and straightforward way with perfect spelling and grammar
• Excellent organizational skills - you’re comfortable juggling multiple projects and deadlines. You’re the sort of person people rely on and if you say you’ll make it happen you’ll find a way to get it done
• You’re good at problem solving in a creative way
• You’ve got a commercial mindset - you understand return on investment for all the activity we do

Knowledge

• You understand the B2B sales cycle and how to engage leads at different stages with different sorts of messaging and content
• You understand the importance of a brand always telling a consistent message and can apply the Fluidly story to different pieces of content
• You’ve got huge customer empathy and can quickly understand the accountant audience and write compelling copy that appeals to our customers
• You’ve got experience in some of the areas mentioned above, and an appetite to learn the rest

Behaviours

• You're comfortably organised amongst chaos
• You’re great at delivering to deadlines
• You’re able to build good working relationships with colleagues internally and externally
• You’re a self starter
• You’re happy working at speed in an environment where there is a lot of change
• You’re eager to be hands on in the rest of the marketing department and the commercial team

Benefits

Equity. We want people to have a stake in the business so that all of our interests are aligned.

25 days holiday – and we will make you take it. Burnout is not big or clever.

Our Vitality health insurance covers your physical and mental health and provides you with a discounted gym membership and half-price health screens.

‍ Flexible working - our office is based in Newcastle Upon Tyne with some days working from home if preferred.

Your choice of the best kit.