This job is expired We're automatically mark job as expired after 180 days of its inactivity

Job details

Marketing Manager, Content

Job Description Summary

Join our growing global Marketing team responsible for driving HarbourVest’s content strategy and building a content powerhouse. In this role, you will report to the Vice President of Content and work closely with our communications, marketing, global investment, and investor relations teams to pitch and produce a wide range of investment-focused content in support of ongoing strategic objectives. Projects will include thought leadership pieces, market commentaries, videos, infographics, executive talking points, and digital copywriting for both internal and external audiences. Candidates should have a deep understanding of marketing channels (direct email, website, social, etc.) and use of content types (long vs. short form, written vs. A/V, etc.) to optimize audience engagement. The ideal candidate will be a nimble thinker, writer, and communicator with proven expertise distilling complex concepts into concise, digestible content. Our team genuinely likes what we do; and we value diverse opinions, experiences, and ideas.

Our team currently has a hybrid work schedule that includes 2+ days in the office per week.

Job Skills and Abilities

Expertise pitching, creating, and editing content targeted to different audiences, ideally within the financial services industry
Ability to effectively convey complex investment or operational concepts
Talent for efficiently addressing feedback and providing useful feedback to others—both in service of driving team growth and improving internal culture
Outstanding time management, organizational and project management skills, with experience guiding junior team members and keeping key stakeholders on deadline
Demonstrated ability to support and help drive a content pipeline for the organization, meeting regularly with key stakeholders, managing projects, and prioritizing incoming requests
Dexterity developing various forms of content including thought leadership, video, infographics, blog and social posts, podcasts, etc.
Proficiency conducting independent research, developing story angles, and identifying noteworthy trends
Multimedia experience and understanding of how to use imagery to communicate complex concepts
Aptitude for measuring success of individual content pieces against multi-channel KPIs and using this evaluation to inform the overall communications plan and content strategy
Knowledge of international markets and investors, and traditional and alternative investment products
Strong desire to collaborate, learn, inject new ideas, and continuously improve
Excellent verbal and written communication skills
Fluency in multiple languages a plus

Key Responsibilities (% of time)

The primary duties and responsibilities of this position include the following specific tasks. Other duties may be assigned at any time.

Content Development – 60%

Plan and execute a diverse range of thought leadership content to support evolving
client needs, business goals, and ongoing fundraising activity globally
Support development of new forms of content and collaborate with design and social media teams to develop infographics and video content
Provide ongoing copywriting and editorial support to various marketing and communications teams, and review content created outside of the team
Evolve editorial guidelines and be an ambassador for writing style across the firm to ensure that all content aligns with brand positioning and editorial standards
Build consensus and manage expectations among key internal and external partners/stakeholders on digital marketing capabilities vision and resources
Work with global colleagues across brand and product marketing to socialize content pipeline
Develop strong relationships with marketing colleagues and stakeholders in investor relations and investment teams

Project Management and Execution – 20%

Collaborate with internal team, key stakeholders, freelancers, and external parties to drive projects from concept to execution to delivery
Coordinate kickoff meetings to identify target audience, objectives, distribution
strategy, etc., and conduct regular meetings throughout content creation process
Provide ongoing support for and communication of the group’s content calendar

Independent Research – 10%

Conduct research and monitor global private equity trends and themes
Generate research-based topic ideas for calendar consideration
Monitor competitor landscape, curate research archive, and share best practices as applicable

Content Marketing Strategy – 10%

Support development and management of content calendar based on annual themes, balancing product, thematic, and timely content needs
Contribute to a content/storytelling strategy that aligns with the marketing strategy
Analyze and report on content success metrics to measure ROI

Education

BS/BA or equivalent

Experience

6-10 years of increasing levels of responsibility and leadership in content marketing, development, and strategy; copywriting and editing; and project management. B2B experience required. Asset management, financial services, or private markets experience preferred. Background in journalism, video production, speechwriting, or other creative fields a plus.

Additional Skills