Marketing Manager, International

We are seeking a self-motivated International Marketing Manager to lead Ariat’s global marketing efforts with vision and purpose. As a key member of the Brand Team, the International Marketing Manager must have a strong foundation in brand marketing and communications to global regions. Ariat’s regional businesses are a combination of subsidiaries, distributors, agents and retailers in different markets. This role will focus on cohesion between Ariat headquarters and our global regions.

This individual will lead marketing communication to the regions, driving Ariat brand awareness while aggregating regional feedback and communicating needs to central team members. Responsibilities include overseeing brand consistency, approving third party activities and implementing best practices from the US across the global markets as appropriate. This role is a combination of both strategy and tactics – leveraging internal education and consultative roles both to and from regions.

This position reports to the Sr. Director of Omni-channel Brand Marketing. This will be a highly cross-functional role, partnering with brand managers, creative, analytics, external agencies, and other internal partners to build brand presence in long term and emerging markets. This role will have significant interface with Ariat’s Marketing leadership.

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for riders, ranchers, workers, and outdoorsmen who care about performance, quality, comfort, and style.