Manager, Brand Marketing - American Girl

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

American Girl is the largest direct-to-consumer doll brand known for its rich storytelling and best-in-class omnichannel experience. ​Managed thoughtfully as a purpose driven, premium lifestyle brand, American Girl inspires girls to grow up with courage, confidence & strength of character through engaging stories, ​premium products, ​and immersive play experiences.

The Opportunity: 

American Girl is hiring a Marketing Manager to work on the Global Brand Team (GBT), managing several product segments. Marketing serves as the connective tissue between other cross functional partners and key stakeholders such as design, development, finance, and our commercial and retail teams. The GBT is responsible for end-to-end product strategy, including line planning and P&L management. The Marketing Manager role will work closely with the Senior Manager and cross functional teams to bring American Girl products to market, owning and driving the business with a focus on product development, business strategy & day-to-day management.

What Your Impact Will Be: 

• Business Management:
  • Develop product strategy, positioning, consumer communication, product roll out plan, and demand creation plan for key initiatives. Contributor to long range planning for applicable areas. 
  • Synthesize data analysis to achieve financial goals and shape product strategies (set targets, high-level forecasting, consumer insights etc.)
  • Contribute to company-wide and senior management presentations. 
  • Assist in delivering top and bottom-line results including managing product plans, cost savings, product improvement efforts, and inventory management.
• Line Planning & Management: 
  • Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget
  • Manage margin targets and line plans from initiation to completion with cohesive hand off to commercial team. 
  • Work closely with supply chain team on planning/timing for product retirements. 
  • Manages key product line tools, including internal and external documents. 
  • Present product strategy framework during key internal and external reviews. 
• Marketing Strategy and Execution: 
  • Develop marketing strategic framework for applicable lines. 
  • Provide brand and product direction in creative brief development and high-profile marketing efforts.
  • Develop demand creation plan and product priorities. 
• Team Leadership: 
  • Manage 1 team member. Lead and develop staff to deliver business objectives and financials.
  • Provide regular training and feedback across all aspects of the business to guide report along their career.

What We’re Looking For: 

• 6+ years (4+ years with MBA) experience in marketing, preferably in product development, or in a retail or consumer driven company.
• Thorough understanding of marketing mix and KPIs
• Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking.
• Excellent analytical and project management skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships and drive team culture
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

The annual base salary range for this position is between $120,000 and $145,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights