Director of Growth & Lifecycle Marketing

As the Director of Growth & Lifecycle Marketing at Maven AGI, your key responsibilities will include developing a comprehensive growth marketing strategy that focuses on driving qualified pipeline and revenue. You will also own demand generation efforts across multiple channels—such as paid acquisition, SEO, and email marketing—while creating and refining lead nurturing strategies. Additionally, you’ll be tasked with optimizing customer engagement and retention through lifecycle marketing initiatives, ensuring that your strategies align with overall business objectives.

To apply for the Director of Growth & Lifecycle Marketing position at Maven AGI, you'll need 8-10 years of experience in B2B SaaS marketing, with a strong focus on demand generation and lifecycle marketing. Proficiency in analytics, A/B testing, and familiarity with marketing automation tools such as HubSpot or Marketo are essential. Additionally, you should demonstrate a strategic mindset, the ability to collaborate cross-functionally, and experience in team management to guide junior members effectively.

The Director of Growth & Lifecycle Marketing at Maven AGI plays a pivotal role in achieving the company's business goals by driving demand generation and optimizing customer engagement strategies. By developing data-driven marketing campaigns that effectively nurture leads and enhance customer experiences, you will directly influence revenue growth. Your ability to analyze key marketing KPIs and implement efficient marketing strategies will ensure that Maven AGI remains competitive in the evolving AI landscape and strengthens its market position.

The work environment for the Director of Growth & Lifecycle Marketing at Maven AGI is fast-paced and exciting, typical of a high-growth startup. You will collaborate closely with a dedicated team of professionals, including sales and product teams, to drive marketing initiatives. Creativity, autonomy, and bold thinking are highly encouraged, allowing you to shape the marketing function in alignment with the company’s core values while adapting quickly to changing market dynamics.

At Maven AGI, the Director of Growth & Lifecycle Marketing has ample opportunities for growth and professional development. You will not only be shaping the marketing strategy of a cutting-edge AI platform but also gaining valuable experience in managing a team and collaborating with top industry leaders. The supportive culture fosters an environment of learning, offering you the chance to continue expanding your skill set in a transformative role while making a significant impact on the company's success.

In your response, highlight specific campaigns you've led, the channels you utilized, and the impact on lead conversion rates. Use metrics to quantify your success, and discuss how your strategies aligned with business objectives.

Focus your answer on the frameworks and strategies you've implemented to create personalized customer journeys. Mention tools you've used for segmentation and the role of data analytics in your decisions.

Discuss key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. Give examples from previous roles demonstrating how you tracked and optimized these metrics to improve campaign performance.

Illustrate your leadership style and share techniques for guiding junior team members. Discuss how you provide feedback, set clear goals, and create an environment that encourages learning and collaboration.

Emphasize the importance of data in driving strategic marketing decisions. Describe how you gather insights from analytics tools and use this information to refine your marketing strategies and optimize channel performance.

Share specifics about the campaign's objectives, the channels involved, the tactics applied, and the results achieved. Highlight how this experience informs your approach to future campaigns at Maven AGI.

Discuss industry trends, changes in consumer behavior, or shifts in digital marketing tactics that present challenges. Offer insights into how you'd address these challenges at Maven AGI.

Talk about experiences collaborating with sales teams, the importance of clear communication, and joint strategy sessions to ensure that marketing initiatives effectively support sales goals.

Explain the lead nurturing methods you've implemented, including email marketing tactics, segmentation strategies, and automation tools that facilitate personalized communication with leads throughout their journeys.

Describe your methods for ongoing learning, such as attending industry conferences, following relevant blogs, joining professional networks, or participating in webinars. Emphasize how this knowledge benefits your marketing strategies.