Demand Generation Manager

The CompanyMedely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want.As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment.Join us in our mission to transform the healthcare staffing industry and improve patient lives!THE ROLEMedely is seeking a Demand Generation Manager to join our Marketing Team. Reporting to the SVP of Marketing, this role will be crucial in shaping our demand generation strategies, choosing the right channels, and optimizing the plans. You will be working cross functionally with the sales and clinical operations departments to drive acquisition growth of new medical facilities and nursing professionals. The ideal candidate for this position is a skilled multi-tasker with the capability to operate across multiple demand generation disciplines including top of funnel awareness campaigns, account-based marketing, and performance marketing.THE IMPACT YOU'LL MAKE• Own Medely’s demand generation program across both the facility acquisition and nurse recruiting sides of the marketplace• Own the demand generation funnel including awareness, account-based marketing, and performance marketing programs (including Google, Facebook, email marketing, content campaigns, SEO etc.)• Own lead generation flows including landing pages and flows to the sales teams, including testing and optimization• Build tests and optimize programs for spend in our paid channels• Align advertising messaging across our funnel with our brand pillars and test into high performing messaging• Test new acquisition channels for both facilities and pros, including digital, out of home, partnerships, content, and non-traditional methods• Work closely with our agency partners to manage campaigns, outcomes, and reporting.• Expand our current efforts into new markets around the country• Responsible for results and reporting on our acquisition KPIsWHO YOU ARE• 5-7 years experience working with lead generation channels• Experience with awareness, account-based marketing, and performance marketing channels• Strong grasp of marketing metrics and the ability to align projects with our goals and OKRs• Independent, strong project management skills, and ability to effectively prioritize work in a high-growth environment• Willingness to try take on new challenges and work on new channelsBonus Points if You Have:• Startup experience and/or public company experience is a plus• Excellent communication skills, both oral and written• Calm under pressure, moves quickly, ability to work with unknowns• Working knowledge of Marketo, Intercom, Salesforce and BI toolsWhy Medely: Benefits & Perks• Competitive Compensation: Based on experience and performance• Long-term Incentives: 401k• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance• Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays.• Paid parental leave• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!• Ownership: Drive meaningful business impact on a team you’ll help build and define!• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.Work location is flexible if approved by Medely.Medely does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate.We are an E-Verify company.