Media Specialist

Location: Remote, USA (Louisville, KY or Orlando, FL preferred)

Company: Wiley Education Services

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

The Media Specialist manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on Google, Bing, Facebook, and LinkedIn. Responsibilities include keyword creation (discovery and expansion), creation and editing of ad copy, sourcing of creative images, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns.

How you will make an impact:

• Manage the day-to-day paid search, paid social and programmatic marketing activities for 4-6 college/university accounts across multiple search engines (Google & Bing) and social media platforms (Facebook & LinkedIn), including the campaign planning, implementation, budget management, performance review, and overall optimization.

• Monitor and report on the effectiveness of paid marketing campaigns while frequently maintaining and providing clear communication to internal stakeholders. Ensure that accounts are meeting their cost-per-lead (CPL) and cost-per-start (CPS) goals.

• Develop compelling ad copy that is consistent with the school’s brand messaging and guidelines.

• Proactively identify fact-based trends and opportunities for expansion within the paid marketing campaigns.

• Demonstrate proficient use of Google Search Ads 360 (SA360) and Salesforce CRM to solve analytical issues and deep dive into account performance.

• Perform downstream analysis to understand the long-term impact (student applications and enrollments) of paid marketing campaigns. Adjust campaigns as a result of this analysis and communicate said adjustments to internal stakeholders.

• Collaborate with teammates on a daily basis. Strive for continuous learning and personal development.
  

What we look for:

• Have 1-2 years of work experience. Internal Wiley candidates will be considered.

• Interest and enthusiasm for the Higher Education industry and passion for learning and continual development

• Digitally savvy, with specific proficiency in Microsoft Office: Excel, Word and PowerPoint.

• Highly personable, with strong verbal and written communication skills.

• Excellent organization and attention to detail skills.

• Commitment to integrity, strong work ethic and positive attitude.

• Ability to work autonomously and meet deadlines without constant supervision.

• Ability and desire to onboard, train and work fulltime in a 100% remote work environment.
  

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The target base pay range for this position is $44,900 to $61,433. This range represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

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