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Sr. Manager, Global Industrial Marketing

Mendix is a low-code app development platform:


First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.”

 

Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform was created to promote collaboration between Business & IT teams so that an entire organization can participate in the application development process. With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly. 

  

Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant. 

 

Mendix is a Siemens Business:

 

Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable legacy and resources. 

 


Sr. Manager, Global Industrial Marketing


Are you passionate about shaping the future of technology in industrial markets? Do you thrive at the intersection of marketing, strategy, and innovation? Join Mendix, a Siemens business, as the Sr. Manager, Global Industrial Marketing and play a pivotal role in driving the adoption of Mendix low-code technology within Siemens Digital Industries Software and the broader industrial sector.

About the Role

In this high-impact position, you will define and champion the value of Mendix low-code technology as part of the Siemens Xcelerator Digital Business Platform. Your mission will be to craft compelling positioning and messaging strategies that resonate with industrial buyers, address their unique challenges, and highlight how Mendix delivers transformative value across Siemens' industrial verticals.


What You’ll Do

· Shape Strategy: Develop and execute a global marketing positioning and messaging strategy for Mendix in industrial sectors, ensuring alignment with sales plans and go-to-market objectives.

· Understand the Market: Dive deep into industrial market trends, buyer pain points, and competitive landscapes to uncover opportunities for Mendix within Siemens.

· Collaborate Across Teams: Partner with Mendix Product Management and Product Marketing, Mendix Industry Strategy, Mendix Partner Programs, and Siemens Industry teams to ensure cohesive messaging and alignment across all touchpoints.

· Create Impactful Content: Plan targeted content that speaks directly to industrial buyers, showcasing how Mendix empowers them to overcome challenges and accelerate digital transformation.

· Drive Growth: Strengthen the relationship between Mendix and Siemens by delivering marketing strategies that fuel growth, adoption, and success in key industrial markets.

This is your chance to combine your industry experience and marketing expertise to make a tangible impact on industries worldwide. By collaborating with teams at both Mendix and Siemens, you’ll shape how we communicate our value to customers while driving meaningful business results.


What We’re Looking For

We’re seeking an enthusiastic marketing professional who:

· Has a strong background in B2B marketing strategy, ideally within technology and industrial sectors.

· Has a strong background in manufacturing industries processes and personas, ideally has experience with systems like PLM, MES/MOM, SCM.

· Excels at translating complex technical concepts into clear, compelling messaging tailored to specific audiences.

· Is skilled at cross-functional collaboration, specifically across geographically dispersed teams.

· Thrives in a fast-paced environment.

· Can prioritize outcomes relentlessly and balance diverse stakeholders.

· Demonstrates the ability and passion to solve real-world challenges through innovative technology.

· Willingness and ability to travel internationally.


$150,000 - $180,000 a year

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

 

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

 

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

 

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here.


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What You Should Know About Sr. Manager, Global Industrial Marketing, Mendix

At Mendix, an innovative leader in low-code app development and a Siemens business, we’re on the lookout for a passionate Sr. Manager, Global Industrial Marketing. This role is perfect for someone eager to shape the future of technology in diverse industrial markets while driving the adoption of Mendix's game-changing low-code solutions. Your journey will involve defining the compelling value of Mendix’s platform as part of Siemens Xcelerator Digital Business Platform, crafting messaging strategies that resonate with engineering and industrial buyers' unique needs. You’ll be responsible for diving deep into market trends, understanding buyer pain points, and collaborating closely with teams from Mendix and Siemens to create impactful content. If you excel at translating complex tech into engaging narratives and thrive in fast-paced environments, this position offers a unique opportunity to impact industries worldwide. With Mendix being ranked a Leader in the Gartner Magic Quadrant, you'll join us at a pivotal moment, where your expertise will fuel the growth and success of Mendix within Siemens' industrial verticals. Jump in and help us drive meaningful change in the business landscape!

Frequently Asked Questions (FAQs) for Sr. Manager, Global Industrial Marketing Role at Mendix
What are the responsibilities of the Sr. Manager, Global Industrial Marketing at Mendix?

The Sr. Manager, Global Industrial Marketing at Mendix is responsible for developing and executing a comprehensive marketing strategy for Mendix's low-code technology in industrial markets. This includes crafting messaging that addresses the specific challenges faced by industrial buyers, analyzing market trends, and collaborating with various teams, such as product management and marketing across Mendix and Siemens. A significant part of the role involves creating targeted content that showcases how Mendix's platform can drive digital transformation in industries.

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What qualifications are required to be a successful Sr. Manager, Global Industrial Marketing at Mendix?

To thrive as the Sr. Manager, Global Industrial Marketing at Mendix, candidates should possess a strong background in B2B marketing strategy, particularly within technology and industrial sectors. Experience in manufacturing processes and familiarity with systems like PLM, MES/MOM, and SCM is advantageous. Additionally, an ability to distill complex technical concepts into accessible messaging and experience with international travel are integral to this role.

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How does the Sr. Manager, Global Industrial Marketing position contribute to Mendix's growth?

The Sr. Manager, Global Industrial Marketing plays a crucial role in establishing Mendix's presence in industrial markets by defining messaging and positioning that resonates with target audiences. By developing integrated marketing strategies that align with sales goals and by enhancing collaboration between Mendix and Siemens, this position directly impacts the adoption of Mendix’s solutions, driving growth and success in key industrial sectors.

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What skills are essential for the Sr. Manager, Global Industrial Marketing at Mendix?

Key skills for the Sr. Manager, Global Industrial Marketing at Mendix encompass strategic marketing acumen, impressive communication abilities, and a strong understanding of industrial market dynamics. The ability to work across cross-functional teams, prioritize objectives in a fast-paced environment, and the passion for solving real-world challenges with innovative technology are also essential for success in this role.

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What are the growth opportunities for the Sr. Manager, Global Industrial Marketing at Mendix?

In the Sr. Manager, Global Industrial Marketing role at Mendix, there are numerous growth opportunities, including the potential to lead significant marketing initiatives and influence product strategy at a global scale. Working closely with Siemens, this position also opens avenues for professional development in a supportive environment built on innovation and growth, providing a pathway for career advancement.

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Common Interview Questions for Sr. Manager, Global Industrial Marketing
Can you describe your experience with B2B marketing strategy in the technology sector?

In answering this question, focus on specific examples of B2B marketing strategies you’ve developed or implemented within the technology sector. Highlight your ability to analyze market trends, identify buyer personas, and create targeted campaigns that contribute to sales growth.

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How do you prioritize your marketing initiatives?

Your answer should reflect your strategic thinking. Discuss how you assess the urgency and impact of different initiatives, aligning them with overall business goals. It may be useful to mention frameworks or tools you use to manage your priorities effectively.

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What techniques do you use to understand your target audience?

Ideally, discuss a mix of qualitative and quantitative techniques. Mention the importance of market research, customer feedback, analytics, and relationship building with sales teams to develop a deep understanding of your audience's needs and pain points, especially in industrial contexts.

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Can you provide an example of a successful marketing campaign you've led?

Share a specific campaign example that showcases your marketing skills, detailing the campaign’s goals, your strategic approach, the results achieved, and any relevant metrics. Highlight the importance of collaboration if it involved cross-functional teams.

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How do you keep up with industry trends and market changes?

Mention sources you rely on for industry news, such as leading publications, webinars, and networking events. Talk about how you integrate these insights into your strategies and decision-making processes, demonstrating your proactive approach to staying informed.

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What role does collaboration play in your marketing strategies?

Explain how you view collaboration as a key component of successful marketing strategies. Use examples to illustrate how working with product management, sales, and other departments enhances messaging and campaign effectiveness, especially in large organizations like Siemens.

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How would you translate complex solutions into compelling messaging?

Share your approach to breaking down technical concepts into simpler terms that resonate with your audience. Discuss your process for identifying key value propositions and how you ensure your messaging addresses the specific challenges faced by the target market.

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What are your thoughts on digital transformation in industrial markets?

Speak about the significance of digital transformation in enhancing competitiveness. Provide insights on how low-code tools like Mendix can aid this transformation, drawing on examples if possible, to demonstrate your understanding of the landscape.

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Are you comfortable with international travel for this role?

If you’re open to international travel, express your enthusiasm. You may mention any previous experience that required travel and how it expanded your professional networking or understanding of different markets.

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What are the biggest challenges you anticipate in this role and how would you address them?

Discuss potential challenges such as diverse stakeholder alignment or fast-paced changes in technology. Your answer should reflect your problem-solving capabilities and demonstrate how you would approach overcoming these challenges proactively.

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Mendix is on a mission to fundamentally reinvent the way applications are created, by abstracting the process and enabling everyone who has a stake in an enterprise’s digital future — business people and analysts, web developers, software engineer...

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Full-time, on-site
DATE POSTED
January 8, 2025

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