Senior Content Marketing Specialist

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

About the right team member

We are looking for an experienced Senior Content Marketing Specialist to develop informative, influential and SEO-optimized content for a range of strategic initiatives. This position includes writing articles, blog posts, one-pagers, thought leadership pieces, social media posts, webpages and more with lead-generation and SEO optimization in mind as well as measuring content performance. 

About the role

• Create and publish high-quality, engaging, and informative content across various formats such as blog posts, articles, whitepapers, case studies, infographics, videos, webpages, and social media posts. Ensure content is best-in-class and optimized for SEO, while also meeting brand guidelines. 
• Serve as in-house content expert, deeply understanding our customers challenges, business objectives, and the way they work, to inform content creation.  
• Translate content briefs and data points into comprehensive narratives for our audience. 
• Brainstorm and inform content strategy alongside the broader marketing teams and SEO experts. 
• Develop and uphold content management standards for style, presentation, and performance. 
• Partner with creative, SEM, product marketing, and SEO to create relevant content campaign assets.  
• All other duties as assigned. 

Skills & experience

• You are a collaborative thinker and writer with a keen eye for detail and a proactive member of a creative group. You are skilled in writing for a wide range of channels, flexing style, tone and best practices as needed. You have experience supporting comprehensive, full-funnel content strategies and campaigns, including social media and email publishing, CMS management, and more.
• 4+ years of writing experience, ideally in the B2B tech or SaaS sector with a portfolio showcasing relevant writing samples 
• Exceptional writing and editing prowess 
• Strong project management skills and attention to detail 
• Ability to convert complex technical concepts into clear, engaging content 
• Eagerness to evolve and adapt to industry trends 

• Nice to haves: 

  • Understanding of SEO principles and tools 
  • Ability to use metrics to inform content ideas and decisions