Mindshare Fulcrum | Senior Director - Content

Overview of job
Mindshare Fulcrum is an agency of GroupM, the world’s largest media investment company and is a part of WPP. It is an exclusive arm dedicated to service HUL, the house of brands that is one of the largest advertisers in the country.

Clients recognize the significance of content in marketing now more than ever; hence we witnessed a steady increase in investments in it. This led to the creation of a dedicated division within our agency specializing in content marketing. We are currently looking for the right candidate for the position of ‘Senior Director’ to join us in this division.

What we are looking for
•Experienced advertising professionals who possess a strong understanding of the content landscape, content consumption habits and the science of content marketing.

•A background in media or creative agency with an orientation to creating delightful relations with clients through impactful and efficient content marketing solutions for brands will be highly preferred.

•They should know the pros and cons of different media channels and have demonstrated this knowledge by creating award-winning multi-media campaigns.

•They should have a natural affinity to pop culture and the ability to unearth powerful insights to be able to leverage them for driving marketing objectives.

•Unorthodox creative thinking and challenging the standard practices of advertising are encouraged and appreciated.

•They should also possess a mastery of presentation tools (Powerpoint/Canva/Etc.), a flair for creative writing and sound operational knowledge of MS Excel.

What a day looks like-
You’ll be responsible for decoding brand briefs, researching for insights and trends, coming up with breakthrough and impactful ideas, identifying and selecting the right partners, co-creating solutions with them, pitching to clients, supervising execution and deriving learnings from reporting.

Reporting of the role:
This role reports to Content+ Lead
In this role, your goals will be:

In 3 months-
•Build relations & ensure client delight in their dealings
•Create content-led integrated multi-media marketing solutions

In 6 months-
•Apply cutting edge technologies to innovate media & experiences
•Convince brands to adopt & own a purpose, where relevant
•Drive first party data collection, commerce & brand power scores through content

In 12 months-
•Win awards across national and international forums
•Collaborate with internal GroupM verticals

More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -
#teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our
clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your
career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by
both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year,
respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s
leading communications services group. To learn more about Mindshare and our philosophy
of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million
smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners
and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.