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Product Marketing Specialist

Company Description

Mirantis helps organizations ship code faster on public and private clouds. The company
provides a public cloud experience on any infrastructure from the data center to the edge. With
Lens and the Mirantis Cloud Native Platform, Mirantis empowers a new breed of Kubernetes
developers by removing infrastructure and operations complexity and providing one cohesive
cloud experience for complete app and devops portability, a single pane of glass, and
automated full-stack lifecycle management with continuous updates.
Mirantis serves many of the world’s leading enterprises, including Adobe, DocuSign, Liberty
Mutual, PayPal, Reliance Jio, Societe Generale, Splunk, and Volkswagen. Learn more at
www.mirantis.com.

Job Description

About the Team - Marketing:

The marketing team promotes Mirantis and our commercial offerings to prospects, customers, and the wider community to create brand awareness, support product-led growth, generate leads, and foster customer loyalty. We also promote open source projects that we lead or contribute to in order to help increase community engagement and adoption.

The product marketing team focuses on three primary solution categories: container solutions, cloud native virtualization, and multicluster management.

  • You will work with some of the brightest innovators in the cloud native ecosystem, helping to promote cutting-edge solutions and technologies in a fast-growing market, where we serve hundreds of customers, including ~⅓ of Fortune 100 companies

  • You will be part of the only independent company recognized by both Gartner and Omdia in 2024 as one of the world’s leading providers of enterprise container management solutions, and the only leading vendor committed to delivering truly open and flexible solutions based on open source technologies 

  • You will work in an engineering-driven company that has a strong history of open source leadership as a founding member and top contributor to OpenStack and an industry-respected pedigree as pioneers in containerization with heritage in Docker Enterprise.

  • You will have the opportunity to take Mirantis training course(s) in cloud native technologies.

  • You will have the opportunity to collaborate in an agile, creative, and data-driven marketing team, with the freedom to pursue your own ideas. 

  • Here are some of the tools we use: Atlassian Jira, Google Workspace, Pardot, Salesforce, Storyblok, Wrike

Please note: This is a hands-on individual contributor role. 

 

What you’ll be doing:

  • Take ownership of product marketing for one or more products, collaborating closely with the appropriate product managers and other stakeholders to stay up-to-date with the latest changes

  • Work with product management and other stakeholders to prepare materials for product launches and releases, including website content, datasheets, blogs, whitepapers, presentations, videos, emails, etc.

  • Work with product management and other stakeholders to prepare user-centric materials for product-led growth, such as tutorials, guides, videos, etc.

  • Work with product management, sales, and other stakeholders to prepare sales enablement materials, including messaging, presentations, FAQs, sales playbooks, competitive analyses, conversation guides, etc. Organize and present sales enablement activities as needed.

  • Work with the demand generation team to help create and/or review content as needed for campaigns, including webinar abstracts, landing pages, emails, social posts, eBooks, infographics, tutorials, etc.

  • Work with stakeholders in the sales and/or customer success teams to create and publish case studies, including customer outreach, information gathering, content creation, content approval, and legal release. Case studies may include website content, collateral, press releases, and/or other forms of content.

  • Assist with PR/AR activities as needed, such as press release content, bylines, customer outreach, research, etc.

  • Work with Mirantis Open Source Program Office as needed to assist with materials and/or promotional activities related to open source projects that Mirantis leads or contributes to

  • Create and/or review event-related materials, such as website content, handouts, signage, event messaging, partner activities, emails, social posts, etc.

  • Assist with partner marketing content and activities as needed, such as website content, partner portal content, press releases, collateral, speaking proposals, webinars, etc.

  • Assist with other marketing activities as needed.

Qualifications

  • 5+ years Experience with product marketing, preferably related to cloud computing

  • Knowledge of open source technologies, bonus if you’ve previously used or worked in open source / cloud native technologies

  • Solid writing skills for technical topics, targeting technical practitioners and/or business stakeholders

  • Preferred: Experience with some or all of the following:

    • Linux command line

    • Linux desktop and server installation on desktop and server VMs

    • Basic IaaS cloud operations (e.g., AWS) via web UI, CLI, SDK, REST API)

    • Basic deployment automation (e.g., Ansible, Terraform)

    • Git and GitHub

    • Ability to code in BASH, HTML+CSS+Javascript, Python, and/or GoLang

    • General familiarity with using open source and open source community mechanics

    • General familiarity with Kubernetes concepts

  • Excellent organizational skills to manage information, resources, and projects and meet deadlines

  • Excellent interpersonal skills to collaborate effectively with technical and non-technical colleagues and achieve shared objectives

  • A self-starter who is dedicated and persistent to get the job done

Additional Information

What does Mirantis offer you?
- Work with an established Silicon Valley leader in the cloud infrastructure industry;
- Work with exceptionally passionate, talented and engaging colleagues, helping Fortune 500 and Global 2000 customers implement next-generation cloud technologies;
- Be a part of cutting-edge, open-source innovation;
- Thrive in the high-energy environment of a young company where openness, collaboration, risk-taking, and continuous growth are valued;
- Professional development and training;
- Attend conferences and working groups;
- Company outings, happy hours, hackathons, and tech talks;
- Receive a competitive compensation package with a strong benefits plan.

We are a Leader for Container Management in G2 (#2 after AWS)!

Average salary estimate

$85000 / YEARLY (est.)
min
max
$70000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Specialist, Mirantis

If you're a Marketing Guru looking for your next challenge, Mirantis has an exciting opportunity for you as a Product Marketing Specialist! Based in the vibrant tech hub of Campbell, CA, you’ll be part of an innovative team that's at the forefront of cloud computing technology. Mirantis provides organizations the freedom to leverage both public and private clouds without the usual complexity, and as a key member of our marketing crew, your role will be crucial! You’ll collaborate closely with product managers and other stakeholders to create engaging content for product launches, from dazzling datasheets and engaging blogs to eye-catching videos and informative emails. Your creativity will shine through as you work on user-centric materials that promote product-led growth. You’ll join forces with sales and customer success teams to craft impactful case studies and assist with events, making sure our messaging resonates with both technical and business audiences. With over 5 years of product marketing experience under your belt and a passion for open-source technologies, you’ll thrive in our agile and data-driven environment. At Mirantis, you’ll be surrounded by brilliant minds and have the freedom to explore and develop your own ideas, all while contributing to the success of major companies like Adobe and PayPal. Join us and let’s shape the future of cloud computing together!

Frequently Asked Questions (FAQs) for Product Marketing Specialist Role at Mirantis
What are the responsibilities of a Product Marketing Specialist at Mirantis?

As a Product Marketing Specialist at Mirantis, your responsibilities include collaborating with product managers to create materials for product launches, developing user-centric content for product-led growth, and crafting sales enablement assets. You'll also be involved in generating engaging content for demand generation campaigns and creating case studies that showcase our customers' successes.

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What qualifications are needed for the Product Marketing Specialist position at Mirantis?

To succeed as a Product Marketing Specialist at Mirantis, you should ideally have over 5 years of product marketing experience, particularly in the cloud computing space. Familiarity with open-source technologies is valuable, alongside solid technical writing skills. Additional experience with tools like Linux, AWS operations, and deployment automation will make you a standout candidate.

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How does the Product Marketing Specialist role contribute to Mirantis’ goals?

The Product Marketing Specialist role at Mirantis is vital for driving brand awareness and supporting product-led growth through effective communication. By creating compelling marketing content and collaborating across teams, you help position Mirantis as a leader in cloud technologies and engage with a wide audience to foster customer loyalty and community engagement.

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What tools do Product Marketing Specialists use at Mirantis?

At Mirantis, Product Marketing Specialists utilize various tools including Atlassian Jira for project management, Salesforce for customer relationship management, and Pardot for marketing automation. Additional tools such as Google Workspace, Storyblok, and Wrike help streamline collaboration and content creation, enabling a cohesive marketing strategy.

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What are the growth opportunities for a Product Marketing Specialist at Mirantis?

Mirantis offers ample growth opportunities for its Product Marketing Specialists. You’ll have access to professional development and training, participate in conferences, and engage in collaborative projects that allow you to elevate your skills in cloud native technologies, fostering both personal and career growth.

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Common Interview Questions for Product Marketing Specialist
Can you describe your experience with product marketing in cloud computing?

In answering this question, highlight your past roles, specific projects you've worked on, and the impact you've made through your marketing initiatives. Emphasize familiarity with cloud technologies and how you've tailored marketing strategies to target technical audiences.

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How do you approach creating user-centric materials for product marketing?

When discussing your approach, mention the importance of understanding your audience's needs and preferences. Talk about researching user feedback and collaborating with product management to create guides, tutorials, and other resources that genuinely assist users in getting the most from the product.

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What strategies do you use to facilitate successful product launches?

For this question, focus on your planning processes, including setting clear goals, coordinating cross-team collaboration, and preparing tailored marketing materials. Share examples of campaigns you've executed and the measurable outcomes they produced to reinforce your strategic thinking.

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Which metrics do you track to measure the success of your marketing campaigns?

Discuss specific KPIs such as lead generation rates, conversion rates, engagement levels, and how you analyze these metrics to adapt your campaigns. Having data-driven insights showcases your analytical capabilities and commitment to continuous improvement.

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How do you handle tight deadlines and prioritize multiple projects?

In your response, emphasize your organizational and time management skills. You might discuss using project management tools, breaking larger tasks into actionable steps, and how collaboration with team members helps you stay focused and efficient in high-pressure environments.

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What role does collaboration play in your work as a Product Marketing Specialist?

Collaboration is crucial, especially in a cross-functional team environment. Share examples where you've successfully worked with product management, sales, and customer success to gather insights and create cohesive campaigns that reflect the company's goals and resonate with the audience.

Join Rise to see the full answer
Can you explain your understanding of open-source technologies and their marketing strategy?

When discussing open-source, articulate its benefits such as community engagement, flexibility, and lower costs. Talk about how contrasting traditional marketing methods with open-source strategies can help grow brand awareness and user adoption through community-driven initiatives.

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How do you ensure that technical content is accessible to non-technical stakeholders?

To address this, highlight your ability to distill complex topics into clear, relatable language. Describe methodologies you’ve used to align messaging with the knowledge of various stakeholders, ensuring technical materials can be easily understood by a broader audience.

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How would you approach competitive analysis in your role?

Describe your process for gathering intelligence on competitors, evaluating their strengths and weaknesses, and how you leverage this data to inform your marketing strategies and highlight the unique benefits of Mirantis products.

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What do you believe is the most important quality for a successful Product Marketing Specialist?

When answering, you might highlight adaptability, creativity, or excellent communication as crucial qualities. Provide examples from your experience that showcase how these traits have helped you succeed in your marketing initiatives.

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Founded in 1999, and headquartered in Campbell, California, Mirantis line of business includes providing management consulting services.

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Full-time, on-site
DATE POSTED
March 30, 2025

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