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Manager, Merchant Business Development - job 20 of 20

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired.  You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

  • You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
  • You will support marketing-related project scoping and requirements while aligning with client 
  • You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients 
  • You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.) 
  • You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
  • You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
  • You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
  • You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
  • You will manage the budget/finance process as part of the marketing campaign execution  
  • You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications
• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred qualifications
• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• 5-8 years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, and/or event or media activation
• You have prior experience in financial services, payments or consulting
• You have strong executive presence and comfort leading discussions with clients
• You have strong project management skills
• You have strong analytical skills and feel comfortable with data
• Strong written and in-person communication skills
• You are a team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
• You are self-motivated and proactive in asking questions / proposing solutions
• You have extensive knowledge of Microsoft Office Excel, PowerPoint and Word
• Willingness to travel
• You have prior experience with merchant or cobrand marketing and/or payment industry and/or consulting experience preferred
• You have experience with business development and creating effective presentations to pitch ideas to clients
• You have prior experience managing/executing experiential events (e.g. strategy, planning, agency management, implementation)
• You have prior experience in designing and executing multichannel marketing campaigns (e.g., paid social, paid search, email, direct mail, etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,300 to 172,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$152150 / YEARLY (est.)
min
max
$132300K
$172000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Merchant Business Development, Visa

Are you passionate about marketing and developing lasting relationships in a fast-paced environment? Join Visa as the Manager of Merchant Business Development in Foster City, CA, where you’ll play an integral role in transforming client engagement within our U.S. Client Marketing team. In this exciting position, you’ll collaborate with a diverse range of teams—including Sales, Product, and Legal—to curate innovative marketing strategies that help our merchant and cobrand clients thrive. Your primary focus will be on delivering exceptional marketing solutions that not only meet clients’ unique business needs but also optimize Visa’s powerful marketing platforms and insights. You will lead the charge in executing partnership initiatives and guiding clients through tailored marketing analyses that drive revenue growth. A team player with a proactive and results-oriented mindset, you must be comfortable navigating the intricacies of a matrixed organization. With a mix of creative thinking and analytical prowess, you'll support lifecycle marketing engagements and discover new marketing opportunities that enhance the client experience. At Visa, you’ll not only contribute to client marketing programs but also play a part in shaping the future of payments and technology. Ready to make an impact? Your journey with Visa starts here!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa
What responsibilities does the Manager, Merchant Business Development at Visa have?

The Manager, Merchant Business Development at Visa is responsible for a variety of crucial functions, including planning and executing marketing strategies, building partnerships with cross-functional teams, and delivering marketing solutions tailored to meet the needs of merchant and cobrand clients. You will also analyze data to provide marketing recommendations, manage project delivery workflows, and support key product and marketing initiatives, ensuring that Visa’s marketing expertise is fully leveraged.

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What qualifications are necessary for the Manager, Merchant Business Development role at Visa?

To excel as the Manager, Merchant Business Development at Visa, candidates ideally possess a Bachelor's degree along with at least five years of relevant experience in marketing or consulting roles. Advanced degrees such as an MBA can be advantageous. Strong analytical skills, project management expertise, and the ability to communicate effectively with clients are critical components of success in this position.

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What skills are emphasized for the Manager, Merchant Business Development role at Visa?

Key skills for the Manager, Merchant Business Development at Visa include strong project management abilities, analytical prowess, executive presence, and excellent written and verbal communication skills. Experience in cross-functional project coordination and a proactive approach to problem-solving are also essential to thrive in this hybrid work environment.

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Is the Manager, Merchant Business Development position at Visa remote?

The Manager, Merchant Business Development position at Visa is hybrid, which means that while you will have opportunities to work remotely, there will be days when working from the office in Foster City, CA is required. Your exact in-office expectations will be confirmed by your hiring manager.

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What type of marketing experience is preferred for the Manager, Merchant Business Development position at Visa?

Preferred candidates for the Manager, Merchant Business Development position at Visa should have experience in marketing related to the financial services sector, especially within payments or consulting. Familiarity with merchant marketing and executing multichannel marketing campaigns is also highly valued, as you’ll be tasked with creating impactful marketing strategies for Visa's clients.

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Common Interview Questions for Manager, Merchant Business Development
What strategies would you implement as Manager, Merchant Business Development at Visa?

In responding to this question, candidates should focus on their approach to both data-driven marketing strategies and creative engagement initiatives. Discuss how you would leverage Visa's marketing resources and data analytics to provide tailored solutions that drive client revenue growth.

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How do you prioritize multiple projects in a fast-paced environment?

Demonstrate your organizational skills by outlining methods you would use to prioritize workload. Mention tools or techniques such as project management software or frameworks like Agile, emphasizing your ability to balance urgency against strategic goals.

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Can you describe your experience with cross-functional collaboration?

Share specific examples where you worked with diverse teams to achieve a common goal. Highlight your communication skills and ability to bridge gaps between different functions to ensure project success.

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What data analysis tools or methods have you used in your marketing roles?

Mention any specific tools or methodologies you are familiar with, such as Excel for data analysis or customer insight software. Explain how you have utilized data to influence marketing strategies for previous clients.

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Can you give an example of a successful marketing campaign you executed?

Describe a particular campaign that demonstrates your strategic thinking and execution skills. Share the metrics of success and the lessons learned to illustrate your impact on the client's business.

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What challenges have you faced in project management and how did you overcome them?

Discuss a specific challenge you've encountered, detailing how you approached the problem and the strategies you employed to find a solution, showing your adaptability and resourcefulness.

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How would you leverage Visa's data to benefit clients?

Explain strategies that involve using Visa data to provide actionable insights to clients, thus enhancing their marketing efforts. Emphasize your understanding of industry benchmarks and customer behavior that can influence successful campaigns.

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What is your approach to relationship building with clients?

Describe how you foster deep relationships with clients through active listening, regular communications, and a genuine interest in understanding their needs and challenges, showcasing your commitment to their success.

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How do you ensure marketing initiatives align with business goals?

Discuss methods for aligning marketing strategies with overarching business objectives, such as setting clear KPIs, regular performance assessments, and engaging cross-functional teams to ensure a unified approach.

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Why do you want to work as the Manager, Merchant Business Development at Visa?

Share your passion for marketing and technology while connecting Visa's mission and values to your individual career goals. Discuss how you can contribute to a purpose-driven organization and your excitement about making a positive impact in the payments space.

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DATE POSTED
April 1, 2025

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