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Growth Marketing Manager, Paid Search (SEM, ASA)

About Us

Monarch came out of private beta in early 2021. Since that time we have quickly become one of the premier ways to manage your financial life. Customers love the product and we have seen rapid, organic growth. Our users say that Monarch helps them feel more confident in their finances, and more confident in their financial future.

Our founding team consists of product-driven, serial entrepreneurs with multiple exits. Additionally, our CEO was one of the original creators of Mint.com and has a unique perspective on what is needed to meet consumers' needs in this market.

We are passionate about building a company, product and brand that both customers and employees love. We are well-funded by top venture firms and angel investors.

We founded the company as a fully-remote team (pre Covid!) and are open to applicants that live within a 5 hour time zone difference of US Pacific Time.

About the Role

As the Growth Marketing Manager, Paid Search (SEM, ASA), you will be responsible for developing, executing, and optimizing paid search campaigns across platforms like Google Ads, Apple Search Ads and Microsoft Advertising. You’ll leverage data-driven strategies to scale acquisition, improve campaign performance, and achieve key growth objectives for Monarch Money.

Key Responsibilities

  • Campaign Strategy & Execution:

    • Plan, launch, and manage paid search campaigns, focusing on Google Ads, Microsoft Advertising, and emerging search platforms to scale digital media spend profitably.

    • Conduct in-depth keyword research to identify high-intent, cost-effective opportunities.

    • Develop bidding strategies to maximize ROI, using a mix of manual and automated bidding tactics (e.g., Target ROAS, Maximize Conversions).

    • Partner with the Growth Product team to identify CRO opportunities to increase search relevance and design funnel experiments to improve conversion rate for your channel. 

  • Optimization & Performance Analysis:

    • Continuously monitor campaign performance, identifying areas for improvement and optimizing for metrics like ROAS, CPA, and CTR.

    • Perform A/B testing on ad creatives, headlines, and targeting strategies to enhance performance.

    • Build and implement automation frameworks using platform tools (e.g., Google Ads scripts, automated rules) or third-party solutions to streamline repetitive tasks and improve campaign efficiency. 

  • Data-Driven Insights:

    • Analyze search trends, audience behavior, and platform performance to uncover growth opportunities.

    • Create detailed performance reports with actionable insights for stakeholders, highlighting opportunities for further optimization and scalability.

  • Collaboration & Cross-Functional Efforts:

    • Work closely with the creative team to develop compelling ad copy and visuals tailored to audience segments.

    • Collaborate with analytics teams to ensure proper tracking, attribution, and data integration 

  • Budget & Growth Management:

    • Manage weekly and monthly budgets effectively, reallocating resources to high-performing campaigns.

    • Scale paid search efforts to drive significant user acquisition growth while maintaining profitability.

What We Offer

  • A chance to be part of a mission-driven company in a rapidly growing industry.

  • A highly experienced team that values autonomy and creativity.

  • Mentorship from experienced leaders in the field.

  • Significant opportunities for learning, growth, and career advancement.

Ideal Candidate

  • Responsible for growing and managing large 7-figures monthly budget

  • Data-Driven Decision-Making: The candidate should possess exceptional analytical skills, with the ability to interpret campaign performance data, identify trends, and make data-backed decisions to optimize and scale campaigns effectively.

  • Critical out-of-box thinking and penchant for continuously testing new hypotheses. Not be afraid to break things in an effort to gain outsized competitive advantage in the marketplace. 

Benefits 

  • Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere.

  • Competitive cash and equity compensation in a hyper growth, early stage company 🚀.

  • Stipend to set-up your ideal working environment.

  • Medical, dental and vision benefits (Full time US only).

  • 401k (US only).

  • Unlimited PTO.

  • 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!

  • These benefits are offered to full-time employees only**

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Potential Recruitment Scam
​Please be cautious of potential scams related to this job posting. We do not engage with the Discord App and all legitimate communications will come from our official email domain (@ monarchmoney.com). We will never ask for personal information, banking details or payment as part of our interview process. Report any suspicious activity to report-phishing@monarchmoney.com. Your safety is our priority!

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Growth Marketing Manager, Paid Search (SEM, ASA), Monarch Money

At Monarch, we're on the lookout for a talented Growth Marketing Manager, Paid Search (SEM, ASA) who shares our passion for empowering users to take control of their financial futures. As part of our dynamic and fully remote team, you will lead the charge in crafting, deploying, and refining impactful paid search campaigns, leveraging platforms like Google Ads, Apple Search Ads, and Microsoft Advertising. With a foundation built on data-driven strategies, your role will revolve around optimizing campaigns to scale user acquisition while driving down costs. You’ll have the opportunity to dive deep into keyword research, harnessing the power of automation and A/B testing to ensure we're maximizing our return on ad spend. Collaboration is key; you’ll partner closely with our creative and analytics teams to develop engaging ad visuals and to track performance accurately. If you're excited about shaping the future of financial management and making a tangible impact in a rapidly growing industry, this could be the perfect next step in your career at Monarch. Join us as we help our customers feel more confident in their financial journeys and create a brand that resonates with their needs. You're welcome to work from wherever you thrive best, supported by a competitive compensation package and a culture that values creativity and growth.

Frequently Asked Questions (FAQs) for Growth Marketing Manager, Paid Search (SEM, ASA) Role at Monarch Money
What is the role of a Growth Marketing Manager, Paid Search at Monarch?

The Growth Marketing Manager, Paid Search at Monarch focuses on developing and optimizing paid search campaigns across various platforms, including Google Ads and Apple Search Ads. This role is about leveraging data-driven strategies to enhance user acquisition while efficiently managing a substantial marketing budget.

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What qualifications do I need to apply for the Growth Marketing Manager position at Monarch?

To apply for the Growth Marketing Manager, Paid Search position at Monarch, candidates should have a proven track record in managing large marketing budgets, exceptional analytical skills, and experience with SEM strategies. Familiarity with A/B testing and campaign performance analysis is also essential.

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How does Monarch support its Growth Marketing Manager, Paid Search in their role?

Monarch provides its Growth Marketing Manager, Paid Search with mentorship from experienced leaders, access to data and analytics teams, and a collaborative environment that fosters innovation. This support allows the manager to effectively optimize campaigns and achieve strategic growth objectives.

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Is this Growth Marketing Manager, Paid Search position fully remote?

Yes! The Growth Marketing Manager, Paid Search position at Monarch is fully remote, allowing you to work from anywhere within a 5-hour time zone difference from US Pacific Time, supporting a flexible and productive work environment.

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What are the benefits of working as a Growth Marketing Manager at Monarch?

Working as a Growth Marketing Manager at Monarch comes with numerous benefits, including a competitive compensation package, unlimited PTO, a stipend for a personalized working environment, and the opportunity to enjoy a 3-day weekend each month.

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What types of campaigns will the Growth Marketing Manager at Monarch focus on?

The Growth Marketing Manager, Paid Search at Monarch will focus on a variety of campaigns across Google Ads, Microsoft Advertising, and emerging search platforms. Responsibilities include competitive bidding strategy development, keyword research, and A/B testing for optimum campaign performance.

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What can I expect from the company culture at Monarch?

At Monarch, you can expect a collaborative and mission-driven company culture that values diversity and promotes creativity. The team is committed to personal and professional growth, focusing on building a brand and product that both customers and employees appreciate.

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Common Interview Questions for Growth Marketing Manager, Paid Search (SEM, ASA)
Can you describe your experience with managing paid search campaigns?

When responding to this question, focus on specific platforms you've used, the size of the budgets you managed, and notable results you achieved. Highlight aspects such as keyword research, A/B testing, and any automation tools that have enhanced your campaign efficiency.

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How do you approach keyword research for paid search campaigns?

For this question, explain your process for identifying high-intent keywords, including tools you use and how you analyze competition. Discuss how you prioritize keywords based on cost-effectiveness and potential ROI, demonstrating your strategic mindset.

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What metrics do you consider most important when evaluating the performance of paid search campaigns?

Discuss key metrics such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and Click-Through Rate (CTR). Explain how you use these metrics to make informed decisions and optimize ongoing campaigns for maximum impact.

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What experience do you have with A/B testing campaign elements?

Highlight your experience with A/B testing ad creatives, keywords, and bidding strategies. Discuss a specific example where testing led to a significant improvement in campaign performance, showcasing your analytical and experimental approach.

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Can you share a time you had to optimize a poorly performing campaign?

Provide a detailed example where you identified a campaign underperforming. Explain the steps you took, the data you analyzed, and the changes implemented, highlighting the results achieved from your optimizations.

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How do you ensure proper tracking and attribution for your paid search campaigns?

Talk about the tools and methods you employ to track performance accurately, such as Google Analytics or specific attribution models. Emphasize the importance of having clear tracking goals to assess the effectiveness of campaigns.

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What strategies do you use to stay updated with SEM trends and changes?

Discuss how you keep abreast of industry changes, citing sources like blogs, webinars, and forums. Share how you apply this knowledge to your campaigns, including any recent trend you've incorporated that led to improved performance.

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Describe your process for budget management in paid search campaigns.

Explain how you allocate budgets based on campaign performance, share your experience in reallocating funds to high-performing ads, and any tools that aid in tracking and managing spending throughout the month.

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How do you collaborate with creative teams to optimize ad performance?

Emphasize the importance of open communication with creative teams in your role. Share an example where your collaboration led to the development of effective ad copy and visuals that improved campaign results.

Join Rise to see the full answer
What role does data play in your decision-making as a Growth Marketing Manager?

Discuss the significance of data in informing strategies, campaign optimizations, and budgeting decisions. Provide examples of how data-driven insights have led to successful campaign performance in the past.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 23, 2024

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