Junior Shopper Activation Specialist

As a Junior Shopper Activation Specialist at MSPS, your key responsibilities include creating trade marketing activations, ensuring branding consistency, transcreating packaging artworks, updating online content, and supporting the sales team with effective tools to streamline their workflows. You will also update and translate presentation decks for various meetings and collaborate with cross-functional teams on multiple projects.

To qualify for the Junior Shopper Activation Specialist position at MSPS, candidates should have a degree in Marketing, Digital Marketing, Communication & Media, Business Administration, or a related field. Additionally, possessing 1-2 years of experience in the marketing field, particularly in customer communication and creating marketing assets, is essential.

Essential skills for a Junior Shopper Activation Specialist at MSPS include a customer-focused mindset, creativity, and solution-driven problem-solving abilities. Additionally, strong collaboration, teamwork, and relationship-building skills are crucial, along with a sense of ownership and accountability for handling projects effectively.

A Junior Shopper Activation Specialist at MSPS can expect a dynamic work environment that embraces a hybrid work setup. This allows for a balance between collaborative in-office work and the flexibility of remote work, ensuring a well-rounded professional experience.

At MSPS, we offer various professional development opportunities for a Junior Shopper Activation Specialist, including access to training programs, workshops, and mentorship. We are committed to supporting your career growth and providing the resources necessary for you to excel in your marketing activation journey.

In responding to this question, highlight specific projects where you were involved in creating trade marketing activations. Emphasize your role, the strategies you used, and the outcome of those activations.

When answering, discuss your methods for aligning messaging and branding elements across various platforms, such as reviewing brand guidelines, collaborating with team members, and conducting quality checks.

Provide a specific example where you worked with different departments to achieve a common goal. Highlight your contribution, the outcome, and any challenges you overcame.

Share your strategies for managing time effectively, such as prioritizing tasks, using project management tools, and maintaining clear communication with your team to ensure timely delivery.

Discuss your process for researching, crafting, and optimizing content for online platforms. Mention the importance of adhering to brand guidelines and enhancing user experience.

Be specific about the tools you have used, whether in marketing automation, graphic design, or project management. Mention how you've utilized these tools to enhance campaign effectiveness.

Explain your knowledge of key performance indicators (KPIs) and how you analyze data to assess the effectiveness of a campaign, providing real-life examples if possible.

Share specific strategies such as targeted messaging, understanding customer personas, and using feedback to tailor marketing efforts that resonate with your audience.

Use the STAR method (Situation, Task, Action, Result) to articulate a challenging situation, your role in addressing it, the action steps you took, and the outcomes.

Express your enthusiasm for the role by discussing how the position aligns with your career goals, your appreciation for MSPS's values, and your interest in contributing to PHILIPS Personal Health's success.