The Multimedia Designer will be joining the in-house OPTAVIA Creative Team, to enhance and build upon our communication, event and digital campaigns while helping to develop and create media for a variety of field facing marketing needs. This team member will work in tandem with the Sr. Creative Team members, as well as other key team leads to complete day to day digital marketing requirements.
This role will assist in the maintenance, testing and design elements for different platforms. Including but not limited to our training content and materials within a variety of supported platforms. In addition, the Multimedia Designer will partner with core members of the CCX Creative Team to publish content updates for OPTAVIAEvents.com.
A strong portfolio, pdf or website is required for consideration.
Job Responsibilities
1. Generates brand approved graphics and/or other forms of interactive media as necessary. Maintains static websites utilizing current versions HTML, CSS and JS technologies and responsive, mobile-first frameworks. In addition to working inside content management systems. Supporting creative and video teams for SOP creation.
2. Reviews information architecture, wireframe and design prototypes. Provides support for OPTAVIAEvents.com, including the discovery and needs for global localization and language considerations. Partnering as needed with CCX Digital Product Squads while working closely with Sr. Multimedia Designer on a daily basis.
3. Helps to design and test graphic content for email communication across all OPTAVIA field marketing initiatives. Aligning with the team leads, business analysts, IT Agile team and vendors as needed. Included in usability testing, alongside Digital Products and QA Teams for any upcoming improvements, changes or updates to current field facing applications. Helping to determine scalable practices for our continued global expansion efforts.
4. Ongoing improvement for all OPTAVIA digital marketing experiences. Stay up to date with emerging web technologies though relevant events, blogs, subscriptions, and continuing education efforts. Building upon our animation and motion capabilities for email marketing and social channels. Offer suggestions on areas of improvement, and offer suggestions for new technologies to explore.
Scope:
The Multimedia Designer is responsible for the design, layout, accuracy and maintenance of OPTAVIA marketing digital tools and platforms from the creative team. This role will also support and test email template design, HTML code, proof and review all aspects of our marketing initiatives and activations, while remaining flexible under pressure.
Design needs will include digital assets, static and/or motion, as well as coordination of assorted campaigns that may be used across both print and web platforms to support marketing and business needs for the field. This role will represent OPTAVIA field-facing interests and collaborate with all facets of the CCX team resources to ensure the business needs are met while maintaining strong brand standards.
Required Skills:
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren’t just words on a page – they are celebrated as a core part of the company’s philosophy.
We Lead By…
Mastering Relationships: We build trust, promote collaboration and we are reliable.
Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.
Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.
Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.
More About Medifast
Medifast (NYSE: MED) is the global company behind one of the fastest-growing health and wellness communities, OPTAVIA®, which offers scientifically developed products, clinically proven plans and the support of Coaches and a Community to help Clients achieve Lifelong Transformation, One Healthy Habit at a Time®. Based on more than 40 years of experience, Medifast has redefined direct selling by combining the best aspects of the model. Its community of independent OPTAVIA Coaches has impacted 2 million lives and teaches Clients how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Medifast is traded on the New York Stock Exchange and ranked second on FORTUNE's 100 Fastest-Growing Companies list in 2020. The company was also named to Forbes' 100 Most Trustworthy Companies in America list in 2017. For more information, visit MedifastInc.com or OPTAVIA.com and follow @Medifast on Twitter.
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To Offer the World Lifelong Transformation, One Healthy Habit at a Time®.
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