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VP of Enterprise Sales & Marketing

Hello. Is it YOU we’re looking for? 


Cozy greetings from the Mysa team! We’re a company founded on people-first culture, fueled by our mission to lead the global shift toward electrification. Through the creation of life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and the planet we share.


We are looking to fill a VP of Enterprise Sales & Marketing role for our Commercial - Mysa HQ Team remotely across Canada or the United States. Our Mysa HQ division provides Energy Management Systems (EMS) tailored for multi-site retail, restaurant chains, franchises, and professional service businesses. 


As the VP of Enterprise Sales & Marketing, you will spearhead our enterprise sales and marketing efforts for the B2B SaaS business line. Reporting directly to the CEO, you will set strategic direction, cultivate high-level client relationships, and deliver on aggressive growth targets. You will be responsible for defining and executing comprehensive sales strategies, leading a dynamic team, and ensuring seamless integration of sales and marketing initiatives to attract and close deals with franchisees and major retailers.


Role Overview:
  • Strategic Planning & Execution:
  • Develop and implement integrated sales and marketing strategies for the B2B SaaS business line.
  • Define revenue targets, budget allocations, and performance metrics in collaboration with the CEO and executive leadership.

  • Sales & Marketing Leadership:
  • Oversee and mentor cross-functional teams responsible for driving enterprise sales and executing marketing campaigns.
  • Establish sales methodologies and marketing initiatives to optimize lead generation, client engagement, and deal closing.

  • Client Relationship Management:
  • Build and maintain relationships with high-level decision makers at enterprise clients, including major franchises and multi-site organizations.
  • Act as the primary point of contact for enterprise clients, addressing their unique business needs with tailored solutions.

  • Performance Monitoring & Reporting:
  • Track, analyze, and report on sales and marketing performance, adjusting strategies as necessary to meet targets.
  • Provide regular updates and strategic insights to the CEO and senior leadership on market trends and campaign effectiveness.

  • Cross-Functional Collaboration:
  • Collaborate with product development and customer success teams to ensure alignment between market needs and product offerings.
  • Coordinate integrated sales and marketing efforts to enhance brand presence and drive sustainable revenue growth.


Your Star Qualities:
  • Experience & Background:
  • 15+ years in a senior sales & marketing leadership role, with a strong focus on B2B SaaS, ideally within the tech or energy management sectors.
  • Proven track record of scaling revenue in an early-stage startup or high-growth environment, ideally targeting enterprise or multi-site clients.
  • Entrepreneurial spirit, thriving in a fast-paced, scaling environment with ambiguity

  • Leadership & Management Skills:
  • Experience building and managing sales and marketing teams, with a hands-on approach to hiring, coaching, and performance management.
  • Strategic thinker with experience in setting clear objectives and driving teams to meet or exceed ambitious revenue targets.

  • Client Engagement Expertise:
  • Extensive experience in managing relationships with enterprise-level clients, including franchises and multi-site organizations.
  • Exceptional communication and negotiation skills, with a proven ability to influence C-level executives who control the budgets and make the procurement decisions.

  • Technical & Analytical Proficiency:
  • Strong understanding and use of CRM systems, sales analytics, and digital marketing tools to facilitate data-driven decision-making.
  • Ability to synthesize complex market data into actionable business strategies.


More About Mysa


Since entering the North American market in 2018, our thoughtfully-designed-in-Canada smart thermostats for electric heating or cooling have been warmly welcomed into customers’ homes and hearts, garnering  thousands of 5-star reviews.


Recognized as a leading employer in the booming Canadian tech sector, we were named the 2022 Tech Company of the Year by Tech NL, and have been recognized as one of Atlantic Canada’s Top Employers for multiple years.


By creating innovative smart home tech to help our now-global customer base use their home and business energy more efficiently, we’re living our mission to fight climate change and build our electric future.


Why Join Our Team?


Simply put, it’s all about you. We recognize and respect you as an expert in your field, and support you as you grow and thrive in your role. At Mysa, we’re proud to provide perks like:


- Flexible paid vacation 

- Flexible environment & hours

- Competitive salary structure

- Annual salary increases

- Employee Stock Option Purchase Plan 

- Comprehensive Group Health Plan

- Employer-matched RRSPs or 401K

- Maternity & Parental Leave Top-Up Program

- Training & Development Allowance Program

- Health & Wellness Allowance Program

- Smart Home Tech Credit & In-Office Tech Allowance

- …and more!


Mysa is an equal opportunity employer committed to promoting diversity and inclusion across race, gender, sexual orientation, religion, ethnicity, national origin, and all things that make us different and wonderful. Your application to this posting is deemed consent to the collection, use, and necessary disclosure of personal information to facilitate our recruitment process. We respect the confidentiality and privacy of all of our applicants.


Interested in this role, but unsure if your “on-paper” qualifications match? Apply anyway — we’re always looking for team members who break the mold. 


Thanks for considering Mysa as your future work home. We’re excited to get to know you.

Average salary estimate

$175000 / YEARLY (est.)
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What You Should Know About VP of Enterprise Sales & Marketing, Mysa

Hello there! Is it YOU we’re looking for? Cozy greetings from the Mysa team! We are a company founded on a people-first culture, fueled by our mission to lead the global shift toward electrification. By creating life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and protect our planet together. We're on the lookout for a fantastic VP of Enterprise Sales & Marketing to join our Commercial - Mysa HQ Team remotely across Canada or the United States. In this dynamic role, you’ll spearhead enterprise sales and marketing efforts for our B2B SaaS business line, working directly with our inspiring CEO. You will set the strategic direction, cultivate relationships with high-level clients, and reach ambitious growth targets. Your keen business insights will guide you to develop and implement comprehensive sales strategies while leading a talented team. You’ll be at the forefront, defining revenue targets in collaboration with executive leadership and creating marketing initiatives that resonate with our audience. As the primary contact for our esteemed enterprise clients, your relationship management skills will shine, addressing their unique business needs with tailored solutions. If you have 15+ years in senior sales & marketing leadership, especially in B2B SaaS, then we want to hear from you! Join Mysa and help us revolutionize energy management while thriving in a flexible, growth-oriented environment. Let’s make a positive impact together and become part of our vibrant team!

Frequently Asked Questions (FAQs) for VP of Enterprise Sales & Marketing Role at Mysa
What are the responsibilities of the VP of Enterprise Sales & Marketing at Mysa?

The VP of Enterprise Sales & Marketing at Mysa is responsible for developing and implementing integrated sales and marketing strategies for our B2B SaaS business line. This includes defining revenue targets, overseeing cross-functional teams, building client relationships with major franchises, and tracking performance to ensure targets are met. This role is pivotal in aligning sales and marketing efforts to drive business growth and enhance client engagement.

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What qualifications do you need to apply for the VP of Enterprise Sales & Marketing position at Mysa?

To apply for the VP of Enterprise Sales & Marketing position at Mysa, candidates should possess at least 15 years of experience in senior sales and marketing roles, particularly in B2B SaaS. A proven track record of scaling revenue in high-growth environments, strong leadership skills, and exceptional communication aptitude are vital. Experience in managing relationships with enterprise-level clients is also important.

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How does Mysa support the professional development of its VP of Enterprise Sales & Marketing?

Mysa values its employees' growth and provides various resources for professional development. The VP of Enterprise Sales & Marketing will have access to training and development allowances to further enhance their skills. Additionally, Mysa fosters an environment where team members can thrive, encouraging them to explore innovations in energy management and sales strategies.

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What is its work culture like at Mysa for the VP of Enterprise Sales & Marketing?

The work culture at Mysa is centered around a people-first philosophy, promoting diversity and inclusion. The VP of Enterprise Sales & Marketing will thrive in a flexible work environment and be part of a dynamic team focused on impactful energy solutions. Mysa supports work-life balance by offering flexible hours and generous vacation time, ensuring employees feel valued and empowered.

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What are some key skills for a successful VP of Enterprise Sales & Marketing at Mysa?

Successful candidates for the VP of Enterprise Sales & Marketing role at Mysa should possess strong leadership qualities, strategic thinking abilities, excellent communication and negotiation skills, and a deep understanding of CRM systems and sales analytics. The capability to build relationships with C-level executives and a proven background in managing sales teams are essential for success in this position.

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Common Interview Questions for VP of Enterprise Sales & Marketing
Can you describe your experience with B2B SaaS sales and how it applies to the VP of Enterprise Sales & Marketing role at Mysa?

In your response, highlight specific experiences from past roles where you successfully led B2B SaaS sales efforts. Provide examples of how you strategized and executed sales plans, the results achieved, and how this experience aligns with Mysa's objectives for growth and client engagement.

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What strategies would you implement to increase client engagement at Mysa?

Discuss your perspective on client engagement strategies that resonate with enterprise clients. Mention methods such as personalized marketing campaigns, leveraging CRM data for insights, and fostering consistent communication to address client needs, ensuring alignment with Mysa’s mission of sustainability.

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How do you measure success in sales and marketing performance?

Detail the key performance indicators (KPIs) you focus on, such as sales conversion rates, customer retention, and revenue growth. Emphasize your analytical approach by discussing tools you use for tracking performance and adjusting strategies as needed to consistently meet targets.

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What is your approach to building and managing a team in a fast-paced environment?

Share insights on your leadership style, focusing on collaboration, mentorship, and performance management. Discuss your strategies for maintaining team morale and productivity in dynamic circumstances while ensuring team objectives align with the broader goals of Mysa.

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Can you provide an example of a successful sales strategy you developed?

Outline a specific sales strategy you developed in the past, detailing the research you conducted, how you implemented the strategy, and its impact on revenue growth. This example should demonstrate your ability to think critically and execute plans effectively.

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How would you approach developing marketing campaigns for Mysa's products?

Illustrate your process for campaign development, citing your experience with market research and audience segmentation. Discuss how you would ensure campaigns align with the unique features of Mysa's energy management products and resonate with potential clients.

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Describe how you would handle objections from enterprise clients during the sales process.

Address handling objections by emphasizing your approach to active listening and empathy. Discuss techniques for addressing concerns while reinforcing the value of Mysa’s solutions and how they align with client needs and sustainability goals.

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Explain how you keep up with industry trends in tech and energy management.

Mention your commitment to continuous learning by staying updated through industry publications, attending conferences, and participating in professional networks. Highlight how this knowledge informs your sales strategies and keeps you innovative in the market.

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What role do you see sales and marketing collaboration playing in Mysa's growth?

Articulate the importance of sales and marketing alignment, discussing how collaborative strategies can enhance client understanding and foster seamless communication throughout the client journey. Emphasize how this collaboration can lead to more effective sales outcomes.

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Why do you want to work at Mysa as their VP of Enterprise Sales & Marketing?

Discuss your alignment with Mysa's mission to promote sustainability and innovation. Share your enthusiasm for contributing to a company that creates impactful energy solutions and your desire to lead a team passionate about making a difference in the industry.

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DATE POSTED
March 17, 2025

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