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Digital Sales Manager

Summary:

The Digital Sales Manager will drive digital revenue through effective leadership and management of the Digital and Business Development personnel for the San Diego Union-Tribune. The role will act as a Digital champion and work closely with senior leadership and sales reps to provide product expertise, sales packaging advice, and general sales support for all digital offerings. The DSM will also work closely with the Sr. Director of Advertising Sales to develop relevant sales strategies and solutions to assist with sales growth. Works independently and collaboratively to ensure business needs are achieved and provides issue resolution to internal and external partners.

What you will do:

  • Driving digital advertising revenue: retain and increase current advertiser revenue, prospect new accounts, increase sales calls, increase the volume of RFP submissions, and ensure that all submissions are relevant to a client’s needs

  • Provide leadership for local sales in understanding and selling the collective San Diego Union-Tribune digital product suite

  • Assist in enhancing the digital knowledge of all sales teams through sales calls and detailed explanations of new products and packages in an effort to increase YOY digital revenue

  • Maintain and protect current digital revenue stream with an intense focus on pitching and growing new business opportunities

  • Develop long-term strategic/consultative relationships in digital sales both within internal Sales teams, and externally with Clients

  • Conduct Sales meetings – offer market research, competitive data, strategic ideas, and insights

  • Focus on client feedback and customer needs by providing strategic proposals, sales ideas/concepts and successes with effective communication and negotiation

  • Effectively interface with Sales, Creative Teams, Marketing and Ad Ops to communicate digital sales priorities and collaborate on solution-oriented campaigns that meet the needs of advertisers

  • Communicates status of sales programs, publication results and accomplishments to the Director or other internal partners

  • Trains, coaches and mentors employees; ensures subordinates support related initiatives in accordance with company personnel management policies

  • In-depth knowledge of Digital status for team: sales pacing to goal through effective pipeline management, current pending or new business opportunities, salesperson training needs/overall Digital knowledge, overall activities, and general insight on wellness of the Sales team and campaign objectives

What you will bring:

  • Candidates must have a deep understanding of advertising markets and the digital media industry; they must also have a proven track record of success in driving revenue through the development of strategic/ consultative relationships in digital sales

  • Online advertising/ digital media sales experience with brand/ agency, direct advertisers and affiliates

  • Bachelor’s degree with 5+ years’ sales experience and/or equivalent experience required

  • Experience prospecting, pitching, and closing accounts

  • Excellent organizational and customer service skills

  • Welcomes new challenges, enjoys learning and can work effectively in a team environment 

  • Interest and passion in the digital space and understanding of digital business models

  • Presentation and communication skills both written and verbal

  • Programmatic, Search and Social campaign experience preferred

  • Demonstrate self-direction and ability to work both autonomously and among peers

  • Experience working in a deadline-oriented environment while maintaining attention to detail

  • Ability to collaborate with and influence peers

  • Creativity and problem solving skills

  • Experience managing a sales team preferred

Benefits and Compensation:

The salary range is $100,000 - $120,000. This position is only eligible for incentive compensation (commission), and cell phone reimbursement. Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mybensite.com/sdut

Who we are:

The San Diego Union-Tribune is San Diego’s largest media company and its oldest business, dating back to the founding of the Union in 1868. From breaking news to local events and lifestyle features, the Union-Tribune’s diverse portfolio of publications has something for everyone in San Diego County. Explore our diverse offerings, including the award-winning San Diego Union-Tribune, the digital hub SanDiegoUnionTribune.com, and a collection of engaging community newspapers. We believe a diverse and representative newsroom is essential to achieving this goal and the San Diego Union-Tribune is committed to building a stronger, more inclusive San Diego.

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

  • Please submit an online application along with your resume for this position here: https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/San-Diego-California/Digital-Sales-Manager_R2414

Closing Date:

  • Continuous recruitment until the position is filled

Conditions of Employment: 

  • A full pre-employment background check, and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

  • Must possess and maintain a valid driver’s license and have reliable transportation

  • Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed

#LI-AR1

Average salary estimate

$110000 / YEARLY (est.)
min
max
$100000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Sales Manager, myworkdaycenter

Are you passionate about digital media and ready to take the lead in driving sales? As the Digital Sales Manager at San Diego Union-Tribune, you’ll have the unique opportunity to shape our digital revenue strategies while guiding a talented team. You’ll work closely with senior leadership to provide your expertise in digital products, while also collaborating with sales reps to enhance their selling skills. Your role will focus on retaining and growing our current advertiser base, as well as seeking out new business opportunities. With your strong background in online advertising, you’ll offer insights that help us meet our clients' needs better than ever before. Managing a team isn’t just about oversight; you will train and mentor them, ensuring they have the digital knowledge required to excel. Conducting sales meetings will become a routine where you'll share valuable market research and strategic ideas that propel our collective success. In this vibrant San Diego atmosphere, you’ll champion digital solutions and collaborate with various teams to develop innovative campaigns. We're looking for someone who thrives on challenges and is determined to make a lasting impact in the digital space. Join us at San Diego Union-Tribune, where every day brings new opportunities to connect with clients and shape the future of media together!

Frequently Asked Questions (FAQs) for Digital Sales Manager Role at myworkdaycenter
What are the responsibilities of a Digital Sales Manager at San Diego Union-Tribune?

As the Digital Sales Manager at San Diego Union-Tribune, you will be responsible for driving digital advertising revenue, managing the digital sales team, and developing effective sales strategies. You'll work closely with clients to understand their needs, provide product expertise, and enhance the overall digital knowledge of the sales team. It's a role that combines leadership and collaboration, aimed at maximizing revenue growth.

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What qualifications are needed to apply for the Digital Sales Manager position at San Diego Union-Tribune?

Candidates for the Digital Sales Manager position at San Diego Union-Tribune should hold a Bachelor's degree and possess at least 5 years of sales experience, preferably in online advertising or digital media sales. Strong organizational and customer service skills are essential, as well as experience in prospecting and closing accounts. Familiarity with programmatic advertising and a passion for the digital landscape are highly desirable.

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What benefits can a Digital Sales Manager expect at San Diego Union-Tribune?

The Digital Sales Manager at San Diego Union-Tribune can expect a competitive salary ranging from $100,000 to $120,000, along with commission-based incentives. Other benefits include medical, dental, life and disability insurance, a 401k plan, paid time off, and select paid holidays. The company truly values its employees and offers rewards based on eligibility.

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How does the Digital Sales Manager collaborate with other teams at San Diego Union-Tribune?

In the role of Digital Sales Manager at San Diego Union-Tribune, effective collaboration is crucial. You will work alongside creative teams, marketing, and Ad Ops to ensure that digital sales initiatives align with client expectations and advertising goals. Your involvement in strategic meetings will help foster teamwork and solution-oriented campaigns.

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What type of experience is beneficial for a Digital Sales Manager at San Diego Union-Tribune?

Having experience in managing a sales team, along with a solid background in advertising markets and digital media, is beneficial for a Digital Sales Manager at San Diego Union-Tribune. Understanding digital business models, demonstrating self-direction, and being able to creatively solve problems will set you apart as a strong candidate for this role.

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Common Interview Questions for Digital Sales Manager
What strategies would you implement to drive digital sales growth as a Digital Sales Manager?

In answering this question, focus on specific strategies you would use, such as enhancing the team's digital knowledge, deploying targeted outreach, and leveraging data analytics to identify market opportunities. Highlight your understanding of customer needs and how to tailor solutions accordingly.

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Can you describe your experience with managing a sales team in a digital context?

Provide examples of past experiences where you successfully trained and mentored a sales team. Discuss how you fostered a collaborative environment, encouraged feedback, and implemented training initiatives that directly contributed to revenue growth.

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How do you approach building long-term relationships with clients?

Emphasize the importance of understanding client needs and delivering tailor-made solutions. Share an example of a successful relationship you fostered by being proactive in communication and consistently delivering on promises.

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What online advertising platforms are you most familiar with?

Mention the specific platforms you have used, including any programmatic advertising, search engines, or social media tools. Detail your experience with these platforms and how you've utilized them to achieve sales goals.

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How do you stay updated with the latest trends in digital media and advertising?

Express your proactive approach to learning, such as following industry news sites, attending webinars, or participating in professional networks. This shows your commitment to continuous learning and adaptability in the fast-evolving digital marketplace.

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Describe a successful digital campaign you managed in the past.

Be prepared to discuss a specific campaign, detailing your objectives, strategies implemented, and the results achieved. Include metrics like revenue growth or engagement increases to quantify your success.

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How would you handle a situation where a sales target is not being met?

Talk about your assessment strategies—analyzing performance data, gathering feedback from the team, and refining processes or training. Highlight your problem-solving skills and proactive mindset.

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What techniques do you use to motivate your sales team?

Share specific motivational techniques you employ, such as setting clear goals, providing incentives, recognizing achievements, and fostering a supportive environment that encourages collaboration and growth.

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How do you prioritize tasks in a fast-paced sales environment?

Discuss your organizational strategies, like outlining priorities based on impact and urgency, using management tools, and staying focused under pressure while maintaining attention to detail.

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How do you incorporate feedback from clients to improve sales strategies?

Explain your process for gathering and analyzing client feedback and how you translate that into actionable improvements in your sales approach. Showcase your commitment to customer satisfaction and continuous improvement.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 27, 2025

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