E-Commerce Key Account Manager

The E-Commerce Key Account Manager at Naterra plays a pivotal role in managing retailer accounts, developing new e-commerce business opportunities, and collaborating with various internal teams. Responsibilities include building partnerships, executing go-to-market strategies, analyzing business trends, managing P&L targets, and resolving customer service issues, among other duties. This role requires the ability to create and adjust promotional strategies while ensuring alignment with company objectives.

To be successful as an E-Commerce Key Account Manager at Naterra, candidates should possess 3-5 years of experience in the Consumer Packaged Goods industry, particularly in sales or account management. A bachelor's degree is required, alongside strong analytical skills, problem-solving capabilities, and proven customer management experience. Familiarity with sales metrics and tools such as Nielsen and Tableau is also essential.

The E-Commerce Key Account Manager contributes to Naterra's business growth by identifying opportunities for optimization in product mix and inventory levels, analyzing sales trends, and executing effective promotional strategies. This role also involves close collaboration with internal teams to align e-commerce initiatives, ultimately aiming to enhance customer experience and meet financial targets.

Naterra offers a competitive salary, an annual bonus program of up to 35% based on company metrics, and comprehensive benefits including medical, dental, vision, and life insurance. Employees also benefit from a matching 401k plan, career development opportunities, and a dynamic work environment that encourages growth and collaboration.

The work environment for the E-Commerce Key Account Manager at Naterra is engaging and collaborative. This is an in-office position, allowing for face-to-face interactions with team members and stakeholders. Being in the office facilitates the cooperation needed to drive e-commerce business growth effectively. The culture values teamwork, innovation, and the opportunity for personal and professional development.

To enhance client relationships as an E-Commerce Key Account Manager, I would focus on regular communication, setting clear expectations, and providing tailored solutions that address the client's unique needs. Building trust through transparency and delivering on promises is essential.

I analyze sales data by reviewing KPIs such as sales growth, customer acquisition cost, and return on investment. I also focus on retailer-specific POS systems and market trends to develop insightful strategies that drive growth.

Certainly! I led a promotional campaign that targeted a seasonal spike in sales. By analyzing previous quarter data, I designed a marketing strategy that included targeted advertising and tactical pricing, resulting in a 30% increase in sales during that period.

In such situations, my first step would be to address their concerns promptly and personally. I would listen intently to their feedback, analyze the issues, and then propose solutions to rectify the situation, ensuring they feel valued and understood.

My approach to P&L management would involve strict monitoring of expenses and revenues to ensure profitability. I would analyze sales data to forecast future trends, adjust budgets accordingly, and manage trade spends effectively to support business objectives.

Teamwork is crucial for success in this role, as collaboration with various internal teams fosters innovative solutions and ensures that initiatives are aligned. By working together, we can capitalize on different strengths and drive e-commerce growth efficiently.

I prioritize tasks by assessing the urgency and potential impact of each account. I use a matrix to classify and focus my efforts on high-priority issues while also maintaining regular check-ins with all accounts to ensure no one is neglected.

I have substantial experience in social selling, utilizing platforms to engage with customers and promote products. I develop targeted content and campaigns that resonate with audiences, creating pathways for new business development.

I stay updated through a combination of industry publications, networking events, and online webinars. I also regularly engage with data analytics tools to observe emerging consumer behaviors and industry trends.

The most rewarding aspect of being an E-Commerce Key Account Manager is the opportunity to directly contribute to business growth by building lasting relationships with retailers. Seeing the impact of my strategies on sales and customer satisfaction is incredibly fulfilling.