Performance Marketing Manager - job 2 of 2

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,200 stores. We operate four retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

We are hiring for a Performance Marketing Manager to join our growing team!

National Vision, Inc. is seeking a results-driven Manager of Digital Marketing to lead the strategy, execution, and optimization of our paid digital and paid social media programs. Reporting to the Director of Media, this role plays a critical part in driving both top-line revenue growth and appointments to our website. The ideal candidate has extensive experience in digital marketing, a deep understanding of paid media strategies, and a proven track record of collaborating with external agencies to deliver measurable business outcomes.

What Would You Do? The Specifics.

• Develop and implement comprehensive paid digital and social media strategies aligned with business goals.
• Identify opportunities for innovation and growth in digital marketing efforts.
• Oversee day-to-day management of paid digital campaigns (Search, Display, Video, and Programmatic).
• Develop, execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and other platforms to drive customer acquisition, revenue and grow brand visibility.
• Lead paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and emerging channels.
• Optimize campaigns to improve ROI, drive site traffic, and increase appointment bookings.
• Serve as the primary point of contact for our digital marketing agency, ensuring alignment on strategy, execution, and performance metrics.
• Provide guidance and feedback to ensure campaigns meet quality standards and deliver results.
• Monitor campaign performance, analyze data, and provide actionable insights.
• Prepare regular reports for leadership showcasing KPIs, trends, and recommendations for optimization.
• Work closely with internal teams (Creative, E-commerce, Analytics, IT) to align messaging, targeting, and customer experience.
• Collaborate with the broader marketing team to ensure integrated and cohesive marketing initiatives.

Work Experience

• 6+ years of digital marketing experience, with a focus on paid digital and social media. ((Required))

Education

• Four year college degree or equivalent experience. in Marketing, Business Administration, or a related field. (Required)
• Master's Degree (Preferred)

Additional Skills

• Experience working with or managing digital marketing agencies. (Required)
• Strong understanding of paid media platforms (Google Ads, Meta Ads Manager, LinkedIn, Programmatic tools). (Required)
• Analytical mindset with experience using analytics platforms (Google Analytics, Adobe Analytics, etc.). (Required)
• Ability to analyze paid search performance metrics to identify trends, optimize bidding strategies to maximize ROI (Required)
• Ability to manage multiple projects with strong attention to detail. (Required)
• Excellent communication and presentation skills. (Required)
• Proficiency with digital marketing tools and reporting dashboards. (Required)
• Experience in the retail, healthcare, or optical industries. (Preferred)
• Familiarity with Adobe Experience Manager and Workfront (a plus). (Preferred)

Taking Care of our People!
We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.

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We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.