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Account Director, NBCU Local, Ad Sales - job 2 of 4

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Seeking dynamic Account Executive to join the National Sales team. This position is primarily responsible for maintaining and growing sales revenue, as well as cultivating and developing new advertisers for the NBC & Telemundo Stations multi-platform properties. The NBC & Telemundo Owned Television Stations Division (OTS) is comprised of 11 NBC Owned Stations, 30 Telemundo Owned Stations, NECN Cable News, COZI Network and Telexitos.  This position requires proven success and a deep understanding of non-linear sales and the ability to sell these platforms.  This role will also include maintaining and growing sales revenue for our NBC Sports Regional Sports Networks throughout the U.S.  The ability to work at the national level with clients of all levels of business is paramount, from large holding companies, medium & small regional advertising agencies and regional clients.  The Account Executive will be expected to meet quarterly and annual targets by servicing existing clients as well as identifying and prospecting new business. This position requires an individual with a keen ability to develop concepts to create, incrementally grow and maintain sales revenue by connecting a corporation’s marketing goals seamlessly with the entire portfolio of NBC Local Media content distribution platforms.


Responsibilities

  • Have strong working knowledge in all things OTT, CTV, digital video and display applications
  • Drive digital video advertising sales, while meeting and exceeding all digital sales goals
  • Articulately relaying NBCU OTS Digital’s value proposition in the marketplace
  • Own, manage, and develop relationships with clients, agencies, and advertisers through day-day interaction
  • Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals
  • Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet these revenue goals. 
  • Create customized solutions for clients that will demonstrate the power of the NBC Owned Television Stations, Telemundo Stations Group and NBC Regional Sports Networks.  
  • Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, mobile, digital, out-of-home and all other multi-marketing platforms
  • Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc. 
  • Organize management of a business opportunity pipeline and sharp revenue forecasting. 
  • Learn NBC Salesforce systems and Traffic/Order flow processes and create presentations using MS EXCEL. 
  • Effectively present sales proposal and sales pitches to internal and external clients.
  • Developing new methods of reaching clients – we have new products, in search of a new mind
  • Expand NBCU OTS Digital footprint across the territory and within key accounts by cross-selling and up-selling product portfolio

Qualifications

  • BS/BA degree or equivalent experience
  • Minimum 3 years of experience in media sales and/or marketing roles with a successful track record of generating increased sales
  • Proven success selling non-linear AD solutions including OTT/CTV
  • Strong grasp of – and enthusiasm about - the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies
  • Knowledge of media research and measurement products
  • Must have a valid driver’s license, the ability to drive and own a vehicle for transportation to and from client meetings

Additional Job Requirements

  • Interested candidates must submit a resume/CV to this job through www.nbcunicareers.com
  • Must have unrestricted work authorization to work in United States

Desired Characteristics

  • Agency, television, production, creative marketing and/or other brand entertainment experience is preferred
  • Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and be able to respond with creative ideas and solutions
  • Strong communication and presentation skills, both oral and written
  • Excellent computer skills with MS programs: Excel, PPT, Word and ability to create innovative presentation decks with expertise
  • Adept at prospecting, generating proposals and closing the sale
  • Perceptive, insightful and intuitive abilities
  • Ability to creatively analyze and react to a variety of sales challenges
  • Ability to multi-task while staying organized and focused
  • Broad based knowledge of traditional and emerging media platforms
  • Innovative approach to a changing marketplace
  • Enthusiastic and positive team player within the organization
  • Competitive with a desire to win
  • Creative problem solver with strong analytical aptitude
  • Self-starter and motivator who can thrive in both corporate and start-up environments
  • Must be willing and able to work a flexible schedule and be available some evening hours as needed for client events

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Director, NBCU Local, Ad Sales, NBCUniversal

Are you ready to make waves in the world of advertising? NBCU Local is on the lookout for an enthusiastic Account Director to join our dynamic Ad Sales team in Atlanta. In this pivotal role, you'll be at the forefront of maintaining and growing our sales revenue across NBC & Telemundo's multi-platform properties. With a portfolio that includes 11 NBC Owned Stations and 30 Telemundo-Owned Stations, the possibilities are endless! You'll leverage your deep understanding of non-linear sales strategies to develop strong relationships with clients, from local businesses to major holding companies. In this hybrid position, you'll combine your skills in OTT, CTV, and digital video advertising to drive innovative marketing solutions and exceed sales goals. Your ability to cultivate concepts that align client marketing objectives with our diverse content distribution will be key to your success. At NBCU Local, we value creativity, collaboration, and the drive to succeed. Our team is passionate about harnessing the power of media to connect with audiences, and we are looking for someone who shares that passion. By joining us, you'll have the chance to make a real impact while working in a diverse and inclusive culture that celebrates unique perspectives. If you think you're the perfect fit for the Account Director role, we're eager to meet you!

Frequently Asked Questions (FAQs) for Account Director, NBCU Local, Ad Sales Role at NBCUniversal
What are the primary responsibilities of the Account Director role at NBCU Local?

The Account Director at NBCU Local is primarily responsible for maintaining and growing sales revenue, as well as cultivating new advertisers for NBC & Telemundo Stations. This involves working with digital video and advertising strategies, developing relationships with clients, and exceeding sales goals across various platforms.

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What qualifications are required for the Account Director position at NBCU Local?

Candidates for the Account Director position at NBCU Local should have a BS/BA degree or equivalent experience, a minimum of 3 years in media sales with a demonstrated record of increasing sales, and a strong understanding of non-linear ad solutions including OTT/CTV.

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How does the Account Director at NBCU Local contribute to its sales goals?

The Account Director plays a crucial role in achieving sales goals by generating revenue from established accounts, prospecting for new business, and creating customized solutions that align client marketing goals with NBCU Local's diverse content offerings.

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What skills are essential for success as an Account Director at NBCU Local?

To succeed as an Account Director at NBCU Local, candidates need strong communication and presentation skills, a keen understanding of digital media and ad tech, as well as proficiency in Microsoft Office programs to create impactful presentations and sales pitches.

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What is the work environment like for the Account Director at NBCU Local?

The work environment for an Account Director at NBCU Local is structured to be hybrid, allowing for a minimum of three days in the office each week. This setup promotes flexibility and collaboration within a vibrant and innovative team culture.

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Common Interview Questions for Account Director, NBCU Local, Ad Sales
Can you discuss your experience with digital advertising and how it applies to the Account Director role at NBCU Local?

When answering this question, highlight your specific experience with digital advertising, including campaigns you've led. Mention how you leveraged non-linear ad solutions such as OTT and CTV, and how you achieved sales objectives. Tailor your response to reflect the duties of the role, emphasizing results-driven strategies.

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How do you approach building relationships with clients and agencies?

A great answer would detail your relationship-building strategies, including regular communication, understanding client needs, and providing tailored solutions. Discuss previous successes and how maintaining those relationships contributed to sales growth, referencing your understanding of the NBCU Local portfolio.

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What strategies do you use to identify and pursue new business opportunities?

For this question, express your proactive approach to research and outreach. Discuss how you analyze market trends, utilize data targeting, and develop creative pitches. Being specific about the tools you use or previous successful campaigns can set your answer apart.

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Describe a challenge you faced in a sales role and how you overcame it.

Share a specific challenge, outlining the context, your actions, and the results. Emphasize resilience and problem-solving skills that align with the fast-paced environment at NBCU Local, showcasing your ability to adapt and innovate.

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How do you ensure that your sales proposals stand out?

Discuss how you incorporate creativity into your proposals, such as tailoring them to the client's unique goals or using compelling visuals and data to support your pitch. Highlighting your analytical abilities and industry knowledge can also enhance your answer.

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What is your experience with media research and measurement products?

In responding, talk about any specific media measurement tools you are familiar with, and how you've used them to drive results. Share more about how this experience supports your role as an Account Director, focusing on insights that lead to data-driven decisions.

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How do you manage multiple client accounts and stay organized?

Explain your organizational tools and methodologies. Discuss how you prioritize tasks and monitor progress systematically. Emphasize the importance of flexibility while also addressing client needs effectively, which is vital for the Account Director position.

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Can you provide an example of how you increased sales for a previous employer?

Detail a quantitative example illustrating your sales achievement, such as percentage growth or new client acquisitions. State the strategies employed, and connect back to how similar principles can be applied in the Account Director role at NBCU Local.

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Why are you interested in working for NBCU Local as an Account Director?

Articulate your passion for the advertising industry and your admiration for NBCU Local's content. Personalize your answer by mentioning specific initiatives or values of the company that resonate with you, showing your alignment with their mission and goals.

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How do you keep up with the latest trends in advertising and media?

Illustrate your continuous learning mindset by mentioning industry publications, networking events, or professional development courses you engage in. Highlight how your proactive approach keeps you ahead of market changes, which will enable you to innovate in the Account Director role.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 10, 2025

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