Senior Analyst – Primary Research & Experimentation

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

As a marketplace leader, NBCUniversal Advertising Sales & Partnerships prides itself on its success in building solutions which have helped shape the industry. A critical piece of this strategy is maintaining a deep understanding of consumer perceptions and behaviors, and leveraging those insights and expertise to help our advertising clients meet their business objectives.

NBCUniversal is looking for a Sr. Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU’s linear TV & digital platforms, including NBCU’s premier streaming service, Peacock.

The Sr. Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Sr. Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal’s vast content library and advertising solutions.

Day to day, the Sr. Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Senior Director of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more.

Duties and Responsibilities:  

What We Need From You

• The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery.
• We will need you to…
• Offer yourself as a resource on all things primary research to internal stakeholders and external advertiser clients
• Be ready to solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives
• Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc
• Discover the story in the data through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings
• Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality
• Be a self-starter, a clear communicator and someone who thrives in a fast-paced environment
• And most importantly, we will need you to live the values of collaboration and teamwork, operating as One Team across NBCU Insights & Measurement

What You Will Get From This Role

• Conduct world-class research: Contribute to building proprietary research and insights assets
• Drive impact: Play a critical role in delivering on a strategic goal for NBCU ad sales in 2024 and beyond
• Encouragement to Innovate: Permission to challenge convention and develop new solutions and leading business recommendations
• Expand your knowledge: Complement the research expertise you’ve already built, by exploring and introducing new methodologies and solutions
• Achieve career & professional growth: Access to resources to develop your career and professional management skills
• Work alongside a highly-performing Measurement & Impact team: You’ll be joining a supportive team that is highly motivated and proud of what they do

• Bachelor’s degree required, Master’s degree in a relevant field a-plus (Business, Market Research, Psychology, Sociology, Statistics, etc)
• 2+ years’ experience in primary research, designing and managing complex projects and consulting with clients and/or internal stakeholders
• Statistics knowledge and experience required; ability to conduct advanced statistical analyses is an advantage but not required
• Proven collaboration and interpersonal skills including past success managing clients/stakeholders and vendors
• Ability to manage multiple projects simultaneously
• Experience with statistical analysis tools like R, SPSS and/or SAS preferred
• Mastery of Microsoft Office suite

Desired Characteristics

• Previous experience in advertising sales, a media/tech company or an agency is preferred
• Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment
• Passion for diving into complex concepts, defining value propositions and championing the voice of sales
• Ability to develop strong relationships with across all levels of the organization

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 - $100,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

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