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Consumer Messaging Operations Specialist

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Consumer Messaging Program team is responsible for Netflix-initiated messaging (email, push-notifications, in-app notifications). This includes end-to-end consumer-facing messaging strategy, messaging creation and performance. As a Messaging Operations expert, you will be responsible for the campaign management and execution of message campaigns within the promotion and lifecycle portfolio.

You will:

  • Manage the end-to-end execution workflow for standard campaigns 

  • Track statuses of campaigns and journeys and follow up with partners as needed

  • Assist with campaign intake and scheduling

  • Help maintain an efficient workflow and solicit stakeholder alignment

Qualifications

  • 5+ years of experience in CRM campaign management and executing B2C messaging campaigns, on a messaging/CRM team - ideally for an enterprise subscription brand

  • Deep understanding of messaging channels and how to most effectively and efficiently operate them

  • Operations-focused thinker with strong organizational skills

  • Experience in working with enterprise self-service messaging platform required

  • Experience in working with messaging campaign management tools required

  • Experience in messaging performance management a plus 

  • Great at stakeholder management and project tracking; able to keep tasks on-time and delivered with excellent accuracy and attention to detail

  • Highly motivated self-starter with the ability to work independently amid ambiguity

  • Strong, collaborative teammate who can build positive and productive relationships

  • Communicates effectively verbally and in writing

  • Bachelor's degree required
     

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.

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Average salary estimate

$220000 / YEARLY (est.)
min
max
$70000K
$370000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Consumer Messaging Operations Specialist, Netflix

Netflix, one of the world's leading entertainment services, is on the lookout for a Consumer Messaging Operations Specialist. This position is a fantastic opportunity for those who are passionate about messaging strategies and consumer engagement, all while enjoying the benefits of working remotely from California. As part of Netflix’s Consumer Messaging Program team, you will oversee the entire lifecycle of messaging campaigns, ensuring that Netflix members receive timely and relevant communications. Your role will involve managing the execution workflow for standard campaigns, tracking their statuses, and collaborating closely with various stakeholders. You will leverage your five-plus years of experience in CRM campaign management to create impactful messaging that resonates with our vast audience of 283 million memberships worldwide. You should have a robust understanding of messaging channels and the intricacies of B2C campaigns. Netflix promotes an independent and collaborative work culture where you can thrive as a self-starter. Your excellent organizational skills will be crucial in maintaining efficiency and accuracy in your work. As a Consumer Messaging Operations Specialist, your creativity and strategic mindset will contribute significantly to enhancing the Netflix experience for our global audience. If you are ready to make a meaningful impact in the world of entertainment messaging, we encourage you to apply and join our innovative team!

Frequently Asked Questions (FAQs) for Consumer Messaging Operations Specialist Role at Netflix
What are the responsibilities of a Consumer Messaging Operations Specialist at Netflix?

A Consumer Messaging Operations Specialist at Netflix is responsible for managing the end-to-end execution of messaging campaigns, which includes oversight of workflow for standard campaigns and tracking campaign statuses. This role involves collaborating with various stakeholders, assisting with campaign intake, and ensuring smooth communication throughout the process. With a focus on efficiency and stakeholder alignment, the Specialist plays a critical role in executing messaging strategies that engage our valued members.

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What qualifications are needed for the Consumer Messaging Operations Specialist position at Netflix?

To apply for the Consumer Messaging Operations Specialist position at Netflix, candidates should possess 5+ years of experience in CRM campaign management, particularly in B2C messaging campaigns. A Bachelor's degree is required, along with a solid understanding of messaging channels and tools. Strong organizational skills and stakeholder management capabilities are essential for success in this role, combined with an operational mindset to track tasks accurately and efficiently.

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How does Netflix support its Consumer Messaging Operations Specialists?

Netflix supports its Consumer Messaging Operations Specialists through comprehensive benefits that foster both professional and personal well-being. This includes health plans, mental health support, a 401(k) retirement plan with employer match, stock options, and ample time off policies, ensuring a balanced work-life environment. The culture at Netflix encourages collaboration and independence, making it an ideal place for team members to thrive in their roles.

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What is the compensation range for the Consumer Messaging Operations Specialist role at Netflix?

The compensation for a Consumer Messaging Operations Specialist at Netflix ranges from $70,000 to $370,000 annually, depending on market indicators and individual qualifications. Candidates can choose how to structure their compensation between salary and stock options, allowing flexibility tailored to their preferences.

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What is the work culture like at Netflix for the Consumer Messaging Operations Specialist?

The work culture at Netflix is unique and vibrant, emphasizing independence, collaboration, and inclusivity. As a Consumer Messaging Operations Specialist, you’ll be part of a diverse team that values each member's contributions. The company is committed to fostering an inclusive environment and hosts meaningful interview experiences to ensure that all candidates feel supported during the hiring process.

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Common Interview Questions for Consumer Messaging Operations Specialist
Can you describe your experience with CRM campaign management?

When answering this question, highlight specific examples from your past roles where you successfully managed CRM campaigns, detailing your responsibilities and the results achieved. Focus on any enterprise-level experience and how you utilized various messaging tools to enhance consumer engagement.

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What messaging channels have you worked with in your previous roles?

Share your experience with different messaging channels such as email, push notifications, and in-app messaging. Discuss how you tailored messaging strategies for each channel based on the audience and goals of the campaign, providing examples of successful campaigns you’ve executed.

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How do you ensure that messaging campaigns are executed on time and within scope?

Explain your approach to project management and stakeholder communication. Highlight specific tools or methodologies you use to track campaign progress and maintain timelines, showcasing your organizational skills and attention to detail.

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Describe a challenging messaging campaign you managed and how you overcame obstacles.

Use the STAR (Situation, Task, Action, Result) method to describe a specific campaign. Outline the challenge you faced, the strategy you implemented to address it, and the positive outcome that resulted from your efforts.

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How do you measure the success of a messaging campaign?

Discuss the key performance indicators (KPIs) you prioritize when assessing campaign success, such as open rates, click-through rates, and consumer engagement. Provide examples of how you have used data insights to refine future campaigns.

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What do you know about Netflix’s message strategy?

Demonstrate your knowledge of Netflix's unique approach to consumer messaging by discussing the importance of personalization and relevance in their communications. Show your enthusiasm for how Netflix leverages data to connect with members meaningfully across different messaging channels.

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Explain how you handle feedback from stakeholders.

Talk about your collaborative approach to feedback, emphasizing open communication and responsiveness. Describe a situation where you implemented stakeholder feedback to improve a messaging campaign outcome.

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What tools and platforms are you familiar with for managing messaging campaigns?

List the specific messaging campaign management tools you’ve used in previous roles. Detail how you utilized these tools to streamline campaign processes and enhance performance management.

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How do you keep up with trends in messaging and consumer engagement?

Share your methods for staying informed about industry trends, such as attending webinars, participating in professional networks, and reading relevant publications or blogs. This shows that you are proactive and passionate about enhancing your skills.

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Discuss your approach to working independently in a remote environment.

Describe how you manage your time, maintain productivity, and stay organized in a remote setting. Provide examples of successful collaborations and achieving goals as part of a distributed team.

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Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
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Dental Insurance
Life insurance
Health Savings Account (HSA)

Netflix is the world's leading streaming entertainment platform that offers its service to 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Fast-Paced
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Dental Insurance
401K Matching
Paid Time-Off
Maternity Leave
Paternity Leave
Mental Health Resources
Flex-Friendly
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 6, 2025

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