Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Digital Marketing Director image - Rise Careers
Job details

Digital Marketing Director

NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail). 


About the role:

We're seeking a strategic and data-driven Digital Marketing Director to join our team to lead our consumer-facing efforts. As our Digital Marketing Director, you'll spearhead our digital marketing efforts, specifically focusing on paid channels, to set ambitious growth targets and devise a comprehensive go-to-market strategy.

This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Digital Marketing Director will report to the Director of Growth.


Responsibilities
  • Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention for our app.
  • Oversee the planning, execution, and optimization of all digital marketing channels including paid media, paid search, paid social, SEO/SEM, ASO, and more.
  • Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Social Media) to inform strategic decision-making.
  • Build and lead the digital marketing team.
  • Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives, continuously optimizing campaigns to maximize ROI.
  • Collaborate with internal teams and external partners to integrate digital marketing into broader marketing initiatives.
  • Stay informed about industry trends, best practices, and emerging technologies in digital marketing to maintain a competitive edge.
  • Manage digital marketing budgets and allocate resources efficiently to drive results.


Preferred Skills & Experience
  • Bachelor's degree in marketing, business administration, or related field; MBA preferred.
  • 8-10 years of experience in digital marketing
  • 3 years of management experience, with experience in managing digital marketers.
  • Proven track record of success in digital marketing roles, preferably within the B2C space and with experience in app or tech company marketing.
  • Strong leadership and team management skills
  • Excellent analytical and strategic thinking abilities.
  • Experience with digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, etc.
  • In-depth knowledge of digital marketing trends, channels, and best practices.
  • Passion for fashion, technology, and innovation, with a keen understanding of consumer behavior and trends in the fashion industry is a plus.


Benefits
  • Your choice of comprehensive benefits for you and your family’s health, dental, vision
  • Paid time off for federal holidays
  • Competitive pay, stock options, and annual bonus eligibility
  • Significant opportunity for promotion or additional responsibilities as the company grows rapidly
  • Office location in the heart of Boston with convenience to the MBTA lines
  • Work at the cutting edge of high technology that will reshape consumer e-commerce experience
  • Casual dress and fun office atmosphere


If you’re looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!

Netvirta Glassdoor Company Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
Netvirta DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Netvirta
Netvirta CEO photo
Unknown name
Approve of CEO

NetVirta is a fast-growing, venture-backed, software start-up in the emerging field of 3D scanning, computer vision & graphics. Founded by two MIT graduates, and located in the heart of Boston, we offer a precision 3D body scanning mobile app and ...

11 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
June 16, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
Other jobs
Company
Samsara On-Site San Francisco, California, USA
Posted 3 months ago
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Rapid Growth
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Paid Holidays
Paid Time-Off
Company
Posted 9 days ago
Company
Posted 2 months ago
Company
Posted 3 months ago