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Business Development Consultant

Job Description

At NIQ, we are on an exciting journey with significant business-wide investments driving our Full View mission.  Consumer Panel is core to this with a global investment commitment fully underway in the UK.  NIQ are already seeing a significant increase in clients subscribing to our enhanced panel service and our performance demonstrates a growing appetite across the FMCG industry for integrated solutions and an increasingly compelling ROI proposition.  

We are seeking a dynamic and driven individual to join our team as a Business Development Consultant for NIQ Consumer Panel Services in the UK. This role is ideal for a proactive and results-oriented sales professional with a track record of success. You will have direct accountability for increasing client penetration by achieving personal revenue targets, boosting client pitch win rates, securing project wins, and driving overall revenue growth. If you are passionate about sales and excel in a target-driven environment, we want to hear from you.

This is a hybrid role.

Key Responsibilities:

Driving New Client Acquisition: Lead the commercial strategy, outreach, positioning and pitching efforts to acquire new contracted consumer panel clients within specific FMCG industry verticals. This includes developing commercial pitch materials, revenue forecasting, and aligning with broader new business functions to manage client pitch processes towards successful outcomes.

Pipeline Management & Forecasting: Build and manage a healthy pipeline of opportunities (ad-hoc and contractual), accurately forecast revenue using appropriate finance tools (including Microsoft Dynamics) and ensure timely documentation for billing. Support the wider Consumer Panel Services team with proposals for broader portfolio opportunities as needed.

Matrix Working: As a key member of the NIQ Consumer Panel Services team, you'll collaborate across the organization to achieve successes. You'll collaborate with the Customer Success team and key Commercial teams alongside Operations and Product to ensure our Consumer Panel Services potential is fully realised. Your efforts will support both existing and potential clients within your industry verticals in understanding the value and application of our Consumer Panel solutions.

Business Performance: Take accountability for specific manufacturer verticals' Consumer Panel revenue targets while contributing to the broader Consumer Panel UK NIQ revenue and profit targets. Actively participate in decision-making processes and maintain high visibility across all functions to support the effective operation of the organization.

 

The ideal candidate will have:

  • Consumer/Shopper Panel Data Passion or Research experience: Experience and enthusiasm for consumer or shopper panel datasets or research, ideally within the FMCG industry.
  • Client Acquisition Experience: Proven success in acquiring new clients and managing engagement strategies.
  • Pipeline & Revenue Skills: Strong ability to manage pipelines and forecast revenue accurately.
  • Effective Communicator & Collaborator: Excellent communication and collaboration abilities, especially in a matrix environment.
  • FMCG Insight Experience: Experience or working with, or within, FMCG client insight departments and internal customers.
  • Business Acumen: Keen business sense and experience in contract negotiations.
  • Influencing & Negotiation Skills: Expert ability to influence and negotiate, with a track record of successfully overcoming barriers and challenges.
  • Project Management: Proficient in project management, strategic planning, and thinking.
  • Relationship Building: Strong skills in developing and maintaining senior client relationships.
  • Communication Skills: Highly proficient verbal and written communication, including presentation skills.
  • Organizational Skills: Excellent organizational and time management abilities.

#LI-Hybrid

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Business Development Consultant, NielsenIQ

At NIQ, we are embarking on a thrilling new chapter, which is why we’re searching for a Business Development Consultant to join our Consumer Panel Services team in the UK. This is an exceptional opportunity for a motivated sales professional who thrives in a target-driven environment. You will be directly responsible for acquiring new clients within the FMCG sector, implementing commercial strategies, and helping us drive our ambitious revenue goals. Your passion for sales will shine as you build and manage a robust pipeline of opportunities, ensuring accurate revenue forecasting along the way. You'll collaborate with various teams within NIQ, including Customer Success and Operations, to effectively showcase our cutting-edge Consumer Panel solutions. We're looking for someone with a genuine enthusiasm for consumer insights, coupled with impressive skills in client acquisition and relationship building. If you have a strong business acumen and excel at negotiations, this role will provide you with the canvas to paint your success. Plus, with our flexible working environment, you’ll enjoy the autonomy to balance your work and personal life while contributing to a company that values diversity and inclusion. Join us at NIQ to drive real change and growth in the FMCG landscape.

Frequently Asked Questions (FAQs) for Business Development Consultant Role at NielsenIQ
What are the key responsibilities of a Business Development Consultant at NIQ?

The Business Development Consultant at NIQ plays a crucial role in driving the commercial strategy for acquiring new clients in the FMCG sector. Responsibilities include creating engaging pitch materials, managing a healthy pipeline of opportunities, and collaborating across various teams to deliver exceptional consumer insights.

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What qualifications are required for the Business Development Consultant position at NIQ?

To be successful as a Business Development Consultant at NIQ, candidates should have a background in sales with a focus on client acquisition, experience with consumer/shopper panel data, strong project management skills, and excellent communication abilities—particularly for understanding FMCG client insights.

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Can I work remotely as a Business Development Consultant at NIQ?

Yes! The Business Development Consultant position at NIQ is a hybrid role, allowing for flexible working arrangements that help you balance your professional and personal life while engaging with clients and colleagues effectively.

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How does NIQ support career development for Business Development Consultants?

At NIQ, learning and development are prioritized! As a Business Development Consultant, you will have access to resources like LinkedIn Learning, along with opportunities to engage with diverse teams to enhance your skills and advance your career in the consumer intelligence landscape.

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What is the company culture like at NIQ for a Business Development Consultant?

NIQ fosters a dynamic and inclusive company culture supportive of diversity, equity, and inclusion. As a Business Development Consultant, you'll be part of a team empowering each other while pursuing our Full View mission, ensuring that everyone’s insights and contributions are valued.

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Common Interview Questions for Business Development Consultant
How would you approach acquiring new clients as a Business Development Consultant at NIQ?

To acquire new clients, I would first identify key FMCG industry verticals to target. Then I would develop tailored pitches highlighting NIQ's unique offerings and value propositions, focusing on building relationships and trust through consistent follow-up and support.

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What experience do you have with consumer or shopper panel data?

In my previous roles, I worked extensively with consumer panel datasets to analyze buying trends and consumer behavior. I leveraged this data to shape marketing strategies and enhance client engagements, demonstrating an understanding of its real-world applications.

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Can you give an example of your pipeline management skills?

Certainly! I utilize CRM tools to maintain a detailed overview of client interactions and potential opportunities. By categorizing leads and setting reminders for follow-ups, I ensure a healthy pipeline and increase my chances of hitting revenue targets.

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How do you handle client objections during the sales process?

I view objections as opportunities to better understand client needs. I take the time to listen, clarify any misconceptions, and provide tailored solutions that address their concerns, demonstrating my commitment to their success and building trust.

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Describe a successful negotiation you led.

One notable negotiation involved a potential client who was hesitant about pricing. I researched their market position and demonstrated how our services could generate a significant ROI. By presenting a value-oriented approach, we reached a mutually beneficial agreement.

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What role does teamwork play in your approach to business development?

Teamwork is crucial in business development. I believe that collaborating with Customer Success, Operations, and Product teams allows us to leverage diverse expertise, ensuring that our pitches are comprehensive and address client needs effectively.

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How do you measure the success of a Business Development Consultant?

Success can be measured through various KPIs such as new client acquisition rates, revenue generated, and client satisfaction scores. Personally, I also focus on long-term relationship building to drive sustainable growth.

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What do you know about NIQ's consumer panel solutions?

NIQ's consumer panel solutions are designed to provide in-depth insights into consumer behavior, enabling companies to make informed decisions. Leveraging advanced analytics, our solutions offer comprehensive data that helps drive growth in the FMCG sector.

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How do you prioritize your tasks in a fast-paced environment?

I prioritize tasks by evaluating their urgency and impact. I utilize time management tools and set specific goals to ensure that I stay focused on activities that align most closely with revenue generation and client engagement.

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In your opinion, what makes NIQ stand out in the market?

NIQ stands out due to its unparalleled depth of consumer insights combined with advanced analytics capabilities. Our commitment to providing a Full View of consumer behavior enables clients to uncover actionable strategies for growth.

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DATE POSTED
April 18, 2025

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