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Business Development sales associate - SMB

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Job Description

The SMB sales team (small & medium FMCG Businesses) is a key role in NIQ’s growth strategy. Focused on accelerating organic growth, the SMB Sales executive generates short-cycle revenue opportunities by contacting leads & prospects, growing business within the own client portfolio and contribute in the longer-cycle revenue processes to win the key prospects not working with NIQ for their insights based on trended sales data.

RESPONSIBILITIES

As a SMB sales executive, you will:

Own, meet and ‘smash’ the individual revenue target (Forecast and report out of targets and budgets).
Target new clients via different channels and grow the business within the existing client portfolio assigned with our core retail measurement service, prioritize client visits based on sales potential and build a sustainable external network.
Identify upselling opportunities by creating leads for international retail measurement data and the more advanced / customized NIQ services enabling to transform ad-hoc relationships into continuous partnerships.
Execute end-to-end sales process from feasibility analysis; including and pricing, negotiating terms, writing proposals, and closing the sale.
Monitor progress against revenue target with tenacity and course correct quickly where necessary by making maximum use of the available CRM tools
Utilize with creativity the tools available within the wider organization to generate leads and build your internal network
Develop pragmatic engagement plans for the key prospects & clients in your portfolio
Ensure that all sales materials, including proposals, software- & service demos are consistent and demonstrate best in class within the industry.
Initiate & Drive projects to bring new product /market combination successfully to the market
Work with other NIQ departments to ensure alignment and buy-in.

WHAT DO WE EXPECT FROM YOU?

Are you a high-energy self-starter, curious, passionate about sales, growth, building relationships and new business opportunities? Do you enjoy contributing to the great SMB Team result by having individual impact to make the difference?

Our new team member will have:

Good understanding of the dynamics of the BE FMCG business
Minimum 2/3 years of experience, preferably gained in Market Research and or FMCG Trade/Category management
Familiar with the specs and usage of retail tracking business services within the market
Skillful in driving client interest and new business through creative proposal- and solution creation resulting in high client satisfaction level.
Easy connecting with (potential) clients and ability to build and maintain own network among assigned clients & prospects
Both short-term and long-term results oriented
Excellent communication skills, ability to read other’s styles and adapt behavior accordingly.
Fluent in Portuguese and English (based in Lisbon)
Available to start as of June 2025

WHAT DO WE OFFER?

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You’ll be trained on-the-job to develop your skills and experience.

#LI-FC

#Hybrid

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Business Development sales associate - SMB, NielsenIQ

As a Business Development Sales Associate for SMB at NIQ, you are at the heart of our growth strategy, engaging directly with small and medium FMCG businesses to help them leverage trended sales data for insights that lead to impactful decisions. Your primary goal will be to generate short-cycle revenue opportunities while deepening relationships within your current client portfolio. Imagine yourself owning and smashing your revenue targets, reaching out to new clients through various channels, and consistently turning potential leads into fruitful partnerships. Utilizing robust CRM tools, you will not only track your progress but also pivot strategies to ensure you meet challenges head-on. With your knack for building relationships, you’ll create upselling opportunities that showcase NIQ’s advanced and customized retail measurement services. Your role is wrapped in creativity—crafting unique proposals that resonate and demonstrate best-in-class practices in our industry. Being fluent in Portuguese and English is essential, as is your experience in market research or FMCG trade management, all contributing to meaningful growth through teamwork and innovative thinking. NIQ offers a supportive environment with flexibility, dynamic culture, on-the-job training, and ample resources for personal development. By joining us, you'll be part of a mission to transform consumer insights into actionable growth strategies and enjoy a balanced work-life experience.

Frequently Asked Questions (FAQs) for Business Development sales associate - SMB Role at NielsenIQ

What are the main responsibilities of a Business Development Sales Associate at NIQ?

As a Business Development Sales Associate for SMB at NIQ, your key responsibilities include owning and exceeding revenue targets, targeting new clients, growing the business with existing clients, executing the sales process from analysis to closing, and identifying upselling opportunities. Additionally, you'll monitor progress against your targets, develop engagement plans for clients, and drive projects to launch new products successfully.