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Product Management

Job Description

We are excited to add a Product Manager to our NIQ Media organization. This role will be responsible for developing and launching products within the NIQ Media Audience Activation and Data Enrichment product lines. This role includes being the media expert on product and implementation needs related to audience activation, delivery and reporting, leading the development for platform integrations both internally and externally including plugging in to media tools, marketplaces and ecosystems where needed, and assist in mentoring a high-performing organization on the industry and business of media from planning through outcomes. Responsibilities include collaborating on product strategy, working closely with technical teams, and measuring product success through KPIs. The candidate will be working closely with technical teams including data architects, data engineers and data scientists, as well as sales enablement, product marketing, commercial leads and other client facing teams.

               

As the Product Manager, you will have following key accountabilities:

  • Monitor product development and work closely with technical teams, engineering, and client facing stakeholders to manage communications on delivery
  • Ensure product development is meeting required revenue needs and delivering on overall product strategy and business goals.
  • Develop, own and deliver on product roadmap; utilize an agile mindset to deliver incremental value to market in between key milestones.
  • Define and document product requirements
  • Analyze competitive offerings and come up with differentiators and competitive positioning 
  • Educate internal commercial and customer success teams on product offerings to drive client adoption
  • Develop and maintain strong relationships with key stakeholders, including customers, partners, and internal teams to gather insights and drive product development
  • Establish, track and report on KPIs to measure success and impact of products.
  • Work closely with internal teams and external partners on advanced analytical product needs or feature development, product managers, product marketing, and corporate marketing to create collateral that accurately represents the value of new products and product extensions
  • Work with other product leads to develop integration plans for NIQ Media products to surface within existing NIQ platforms.

 

 

Now that we have introduced you to the position of Product Manager, what skills, qualifications, and experience should you, have?  

  • 5+ years’ experience in consumer insights, advertising agency, media ad sales, media planning, media activation, and/or media measurement industry
  • 3+ years' experience in Product Management in ad tech, digital media, performance media or similar fields.
  • Strong understanding of the advertising ecosystem, including economic models behind how media is bought and sold on programmatic and private marketplace exchanges
  • In depth understanding of campaign workflows for agencies or advertisers including knowledge around performance and brand campaign objectives
  • Experience with tag management systems, web analytics and pixel implementation tools, environments as well strategic understanding of campaign objectives and execution alignment
  • Passion for solving real world challenges with user-centric solutions
  • Experience working in Agile development environments
  • Ability to develop good relationships and work with external and internal stakeholders
  • Excellent written and verbal communication skills
  • Ability to articulate ideas to both technical and non-technical audiences
  • Exposure to data privacy, sensitive personal information policies and regulations for compliance
  • Experience working with media companies, agencies, traditional and digital research is a plus

 

What we can offer:

● Compelling package

● Work in dynamic environment engaging with local and global companies.

● Benefits & flexible working hours, hybrid work options.

● Internal trainings will be provided together with detailed onboarding agenda. 

● Access to learning platforms

● Staff and team events

 

#LI-FC

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Product Management, NielsenIQ

We’re thrilled to invite an innovative Product Manager to join our NIQ Media team in London, United Kingdom! In this exciting role, you will harness your skills to drive the development and launch of products that add real value to our audience activation and data enrichment offerings. Here at NIQ, we pride ourselves on understanding the media landscape, and as our new Product Manager, you will be at the heart of it all! Your day-to-day will involve collaborating with technical teams and client-facing stakeholders to shape product strategy, monitor development, and ensure everything aligns with our overall business goals. You’ll be diving into the nitty-gritty of product roadmaps, setting KPIs, and analyzing competitive offerings to position NIQ products as market leaders. Join us in fostering a high-performing environment where your expertise will help mentor others in navigating the dynamic world of media. We value a user-centric approach and look forward to seeing how you can leverage your experience in ad tech and digital media to usher in new innovations. Plus, at NIQ, we offer a flexible working environment and robust training programs, making it the perfect opportunity for you to grow both personally and professionally!

Frequently Asked Questions (FAQs) for Product Management Role at NielsenIQ
What are the key responsibilities of the Product Manager at NIQ?

The Product Manager at NIQ is responsible for developing and launching products specifically for the Audience Activation and Data Enrichment lines. Key responsibilities include monitoring product development, collaborating with technical teams, establishing KPIs, and driving client adoption through educational initiatives. This role also involves defining product requirements and nurturing relationships with stakeholders.

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What qualifications are required for the Product Manager position at NIQ?

Candidates for the Product Manager role at NIQ must possess a minimum of 5 years of experience in fields like consumer insights or media ad sales, alongside 3 years specifically in Product Management within ad tech or digital media. Ideal applicants should have a deep understanding of the advertising ecosystem and campaign workflows, excellent communication skills, and passion for user-centric problem-solving.

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What skills will help me succeed as a Product Manager at NIQ?

To excel as a Product Manager at NIQ, strong analytical skills, a solid grasp of the advertising ecosystem, and an agile mindset are crucial. You'll need to develop good relationships with both internal and external stakeholders, articulate concepts to diverse audiences, and have a keen awareness of data privacy regulations. Experience with tag management systems and web analytics also adds significant value.

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What does the work culture look like for Product Managers at NIQ?

At NIQ, the work culture is dynamic, inclusive, and focused on collaboration. Product Managers are encouraged to take initiative in a flexible environment that fosters innovation and professional growth. Moreover, internal training and team events enhance an engaging atmosphere where fresh ideas are welcomed and celebrated.

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How does NIQ support career development for Product Managers?

NIQ is committed to the career development of its Product Managers through various means such as onboarding agendas, access to learning platforms like LinkedIn Learning, and ongoing internal trainings. The opportunity to mentor and be mentored within a high-performing organization positions you well for continual growth in your career.

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Common Interview Questions for Product Management
How do you prioritize features in your product roadmap?

In prioritizing features, I assess user needs, business goals, and strategic alignment with company vision. I leverage data and user feedback to ensure we address the highest-impact features first while allowing room for flexibility as market conditions change.

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Can you describe a time you led a cross-functional team?

Certainly! In my previous role, I led a cross-functional team for a product launch, coordinating between engineers, marketing, and sales. Effective communication and understanding each team’s perspective ensured smooth execution and alignment on our objectives, resulting in a successful product rollout.

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What metrics do you use to measure product success?

I focus on both quantitative and qualitative KPIs, including user adoption rates, customer feedback scores, and revenue growth post-launch. Tracking these metrics helps me understand product performance and areas for improvement.

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How do you handle disagreement within your team?

I encourage openness and transparency when addressing disagreements. Gathering these diverse perspectives allows for informed decision-making. It’s vital to emphasize our common goals and find a solution that aligns with the project’s best interests.

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What do you consider when conducting competitive analysis?

During competitive analysis, I look for strengths and weaknesses of competitor offerings, market positioning, pricing strategies, and user feedback. This research helps identify areas where we can differentiate our products effectively.

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How do you ensure effective communication with stakeholders?

To ensure effective communication, I establish regular check-ins and updates while allowing space for stakeholder input. Clear documentation and utilizing collaborative tools help keep everyone aligned and informed throughout the product lifecycle.

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Describe your experience in Agile development environments.

I have extensive experience working in Agile methodologies, focusing on iterative development and user feedback. I find that emphasizing collaboration, flexibility, and continuous delivery significantly enhances product outcomes.

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What techniques do you use for user research?

I utilize a combination of surveys, user interviews, and usability testing to gather insights about user behaviors and preferences. This direct feedback is critical for making informed decisions that enhance product usability.

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How do you approach maintaining a user-centered design?

I prioritize maintaining a user-centered design by continually engaging with users throughout the product lifecycle, from the ideation phase to post-launch feedback. User testing and surveys ensure that we remain aligned with market needs and expectations.

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What steps do you take when initiating a new product launch?

When initiating a new product launch, I begin with thorough market research to understand user needs, followed by defining clear product requirements and key performance indicators. Collaboration with marketing and sales teams ensures a successful go-to-market strategy.

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DATE POSTED
December 5, 2024

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