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Job Description

Does the idea of working for an established company with a start-up culture excite you? Is being on a diverse team with a focus on work-life balance important to you? Are you a self-starter eager to make a name for yourself in a fast-growing company that rewards good ideas? If you answered yes to these questions, NielsenIQ may be the company for you.

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline. This role is primarily responsible for:

  • Qualifying inbound inquiries to determine sales readiness
  • Outbound prospecting via email, social, and phone into target accounts in an effort to schedule initial meetings for sales representatives and
  • Supporting in-person and virtual events via pre-and post-event outreach.
  • This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross functional team members and sales.

Responsibilities:

  • Learn continuously and develop into an industry and NielsenIQ solutions expert
  • Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
  • Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
  • Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets/accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
  • Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
  • Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
  • Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
  • Develop and methodically drive execution of daily, weekly, and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact-level research, pre-call planning, and hyper-personalized messaging via key channels
  • Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond

Qualifications

  • University degree plus at least 1 year of sales or complimentary experience, or equivalent combination of education and experience
  • Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service, or marketing team
  • Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
  • Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and, derive actionable insights and next steps
  • Experience preferred with tools, such as Salesloft (preferred), Microsoft Office Suite, Salesforce, LinkedIn Sales Navigator, and the ability to quickly learn new technologies
  • Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal
  • Team player that exhibits a positive attitude, composure under pressure, and willingness to think out of the box to drive results
  • Detail-oriented, methodical, and process-driven mentality
  • Sound time management and organizational skills
  • Must be a self-starter and highly ambitious to grow knowledge, skills, and care

Additional Information

Remote-hybrid based role, must be physically located within Thailand (Bangkok) and candidate must be a Country/Region Resident

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Sales Development Representative, NielsenIQ

Join the dynamic team at NielsenIQ as a Sales Development Representative (SDR) in the vibrant city of Bangkok, Thailand! If you're energized by the idea of working in a culture that combines the stability of an established company with the innovation of a start-up, this is your chance. We seek someone who thrives in a diverse environment that values work-life balance while driving sales success. As an SDR, you'll be engaging with potential clients, qualifying inbound leads, and conducting outbound prospecting to create a robust sales pipeline. Your role will not only involve showcasing global consumer insights products but also creating strong relationships, both internally and externally, to navigate the sales cycle effectively. Your professionalism and enthusiasm will set the stage for your success, as you support both virtual and in-person events to further connect with prospects. Are you a self-starter ready to shine in a fast-paced, collaborative setting? At NielsenIQ, you'll enjoy a flexible working environment and opportunities for continuous learning while contributing to a company recognized for its commitment to diversity and inclusion in the workplace. If you're ready to take your career to the next level and join a team dedicated to understanding consumer behaviors and driving market growth, we want to meet you!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at NielsenIQ
What are the main responsibilities of a Sales Development Representative at NielsenIQ?

As a Sales Development Representative (SDR) at NielsenIQ, your key responsibilities will include qualifying inbound inquiries, conducting outbound prospecting via various channels, and supporting marketing initiatives through event outreach. You'll be the first point of contact for prospects, helping set the tone for the sales process by effectively pitching NielsenIQ's consumer insights solutions.

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What qualifications do I need to become a Sales Development Representative at NielsenIQ?

To qualify for the Sales Development Representative position at NielsenIQ, candidates should have a university degree along with at least one year of relevant sales or customer-focused experience. Additional skills including strong interpersonal abilities, excellent communication, and problem-solving capabilities will enhance your candidacy.

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What tools and technologies should a Sales Development Representative at NielsenIQ be familiar with?

A Sales Development Representative at NielsenIQ is preferred to be experienced with sales tools like Salesloft, Salesforce, and LinkedIn Sales Navigator. Familiarity with Microsoft Office Suite and a willingness to learn new technologies will also be beneficial for success in this role.

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How does NielsenIQ support the professional development of Sales Development Representatives?

NielsenIQ is committed to the continuous growth of its Sales Development Representatives by providing flexible working environments and opportunities for professional development, such as access to LinkedIn Learning. This supportive environment fosters skill enhancement and career progression within the company.

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What kind of work culture can Sales Development Representatives expect at NielsenIQ?

At NielsenIQ, Sales Development Representatives can expect a highly collaborative and diverse work culture that values work-life balance. The company fosters an inclusive environment where ideas are welcomed and employees are encouraged to innovate and grow within their roles.

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Common Interview Questions for Sales Development Representative
Can you describe your experience with qualifying leads in a sales role?

When answering this question, focus on specific techniques you've used to assess lead quality, such as understanding customer needs and following up on inquiries. Provide examples of how you've successfully converted leads into opportunities.

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How do you prioritize your prospecting activities?

Discuss your method for organizing your day or week, mentioning tools or processes you use to ensure you're reaching high-potential leads effectively. Highlight your time management skills and discipline.

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What strategies do you use for outbound prospecting?

Share your approach to outbound prospecting, emphasizing personalization in outreach. Mention how you tailor messages to resonate with target accounts and encourage engagement.

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Describe a time you turned a challenging lead into a successful sale.

Provide a specific example that includes the challenges faced, the steps you took to convert the lead, and the result. This shows your problem-solving skills and persistence in sales.

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How do you follow up with leads after events or meetings?

Outline your follow-up process post-event, focusing on how you tailor your communication based on discussions at the event and how you engage leads to move them through the sales funnel.

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What is your experience with CRM systems?

Detail your familiarity with CRM systems, particularly those mentioned in the job description. Discuss how you've used CRMs to manage leads and track sales activities.

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Can you give an example of how you've worked successfully within a team?

Share a project that involved collaboration, emphasizing clear communication and how you contributed to the team's success, which aligns with the teamwork aspect of the SDR role.

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What motivates you as a Sales Development Representative?

Articulate your passion for sales and how you derive satisfaction from meeting targets and helping clients find suitable solutions. This highlights your commitment to the role.

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How do you stay informed about industry trends and developments?

Mention resources such as industry publications, webinars, or networking events that you actively engage with to stay updated, showcasing your dedication to being a knowledgeable sales representative.

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What qualities make for a successful Sales Development Representative?

Discuss key qualities such as resilience, excellent communication, and curiosity. Explain how these traits have contributed to your past successes in sales, aligning with the SDR role's demands.

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DATE POSTED
April 16, 2025

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