Sr. Research Analyst (Consumer & Market Insights)

Sr. Research Analyst – CMI 
 About this position 

The Sr. Research Analyst is responsible for managing the delivery and rollout of Consumer and Market Insights products. In this role, you will work closely with the strategic owners to help guide and prioritize the requirements backlog and manage the product releases across all the global business units. 

Responsibilities  

• Build and maintain long-term partnerships with a list of customers in different segments, acting as the main point of contact for these customers. 

• Work with quantitative and qualitative studies, mainly methodologies: shopper, brand tracking, communication 

• Support and guide customers to properly use GfK/NIQ information. 

• Ensure data quality and report delivery, meeting the agreed standard for each client. You must also propose and execute improvements to existing customer processes and reports. 

• Questionnaire validation, both in the structural and logical part 

• Conduct training sessions and present GfK/NIQ research results to clients with the support of the immediate superior. 

• Develop presentations, market analysis and recommendations, providing relevant insights that enable smarter business decisions and drive our partners' growth with the support of the immediate superior. 

• Verify preliminary processing data, statistical analyses and follow the project analysis plan, as discussed throughout the project with the direct superior. 

• Ability to cross-reference and combine information, whether from project data, syndicated data or external data, creating insights and recommendations to customers 

• Check, relay and discuss the project’s progress with the immediate superior, schedule team meetings and prepare meeting agendas. 

• Review presentation data, including translation (when applicable), before sending it to the direct superior. 

• Create and update databases, including maintaining a folder with all active projects easily accessible. 

• Bachelor Degree  

• Demonstrated Analytical/Consulting proficiency  

• Excellent communication skills including building customer rapport and running workshops 

• Technical knowledge and an understanding of data and its application across business  

• Experience in adhoc market analysis with shopper and brand tracking methodologies 

• Ability to maintain client relationships 

• Client focus, eye for detail and high-quality standards 

• Advanced level MS Office (Excel and Powerpoint) 

• Advanced English  

• Desirable Spanish

Our Benefits 

• Flexible work environment 

• Peer to peer recognition program 

• Comprehensive health insurance 

• Gympass 

• Short Friday 

• Hybrid work model 

• Annual Bonus 

• Career development tailored to NielsenIQ roles 

• Access to on-demand learning content and NIQ social communities 

• Mentoring programs 

...and more! 

Job ID:  R24_0003662

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion