Marketing Manager, Content, Blog and SEO

As the Marketing Manager for Content, Blog, and SEO at Okendo, your primary responsibilities will include developing and executing a dynamic content strategy that aligns with our overall business goals. You'll oversee the blog's direction, ensuring content is engaging and optimized for SEO. This includes auditing existing content, writing new pieces, and collaborating across teams to produce high-quality output that speaks to our audience. You’ll also monitor SEO performance metrics and contribute to our initiatives that drive brand advocacy.

To be eligible for the Marketing Manager role at Okendo, you should have at least 5 years of experience in producing engaging written content with a strong focus on SEO. Experience in the SaaS industry is essential, and familiarity with Shopify is highly beneficial. Additionally, you need to showcase your excellent English writing and communication skills, as well as demonstrate a high level of organization and adaptability in a fast-paced environment.

The Marketing Manager, Content, Blog, and SEO plays a crucial role in Okendo's success by driving our content marketing efforts. This role not only shapes the narrative around our products but also enhances our visibility online through effective SEO practices. By creating quality content that resonates with our target audience, you help nurture leads and convert them into loyal customers, playing a key role in our growth strategy.

In the Marketing Manager role at Okendo, you will be responsible for producing a variety of content types, including blogs, newsletters, partner co-marketing pages, social media content, and case studies. The focus will be on creating informative and engaging content that appeals to both current customers and prospects, ensuring it aligns with our brand voice and marketing objectives.

At Okendo, we value traits such as teamwork, integrity, and a commitment to excellence in our Marketing Manager candidates. We seek individuals who prioritize customer success, take extreme ownership of their projects, and show agility in their approach. Being a positive and energetic team player who thrives in dynamic environments is crucial for driving success in this role.

When responding to this question, share specific examples of how you've implemented SEO strategies in your past writing roles. Discuss keyword research, how you optimize content for search engines, and any tools you've used. Also, highlight the impact of your SEO efforts on content performance.

Explain your process for aligning content with business objectives, such as conducting audience research, understanding the customer journey, and collaborating with other departments. Provide examples where your content strategy led to measurable success.

Talk about specific strategies such as conducting keyword audits, optimizing existing posts, creating engaging headlines, and ensuring mobile-friendly content. Mention the importance of backlinks and how you would encourage other sites to link to your content.

Provide a concrete example of a situation where you successfully handled multiple projects. Describe your prioritization process, whether through deadlines, project impact, or resource availability, and the outcome of your efficient management.

Discuss how you value collaboration, and provide examples of how you've worked with different stakeholders to produce high-quality content. Emphasize open communication and how input from various departments can enrich the content.

Explain the metrics you use to track content success, such as page views, engagement rates, and lead generation. Talk about how you analyze this data to refine your strategy and improve future content.

Share specific techniques such as thorough research, utilizing style guides, and conducting peer reviews. Discuss your commitment to training team members involved in the content process.

Mention your methods for staying updated with industry trends, such as following key influencers, reading reputable sites, attending webinars, or participating in professional groups. Highlight how you implement these trends in your content strategy.

Articulate your enthusiasm for Okendo’s mission and values. Discuss how your skills align with the company's goals and how you believe you can contribute to enhancing their customer marketing platform.

Demonstrate your openness to feedback by describing how you assess, learn from, and incorporate constructive criticism into your work. Emphasize that you see feedback as a vital part of the content creation process.