Marketing Manager, Content, Blog and SEO
We believe happy customers make the best marketers.
That’s why we built Okendo – the customer marketing platform that creates stronger connections between consumers and the brands they love.
Using Okendo, Shopify brands can grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value.
Our unified platform and unique suite of products for Reviews, Referrals, Quizzes, Loyalty, and Surveys is trusted by 15,000+ Shopify brands to turn one time shoppers into revenue-driving Superfans.
Position Summary
At Okendo, we believe that content marketing no longer refers to just blogs & ebooks. As a Marketing Manager - Content, Blog and SEO, you’ll play a key part in our demand generation strategy. You will own strategy for Okendo’s blog, making sure we are publishing quality and meaningful content that is well-positioned to the right audience.
How you'll create impact:
Product Expertise: Develop and maintain strong expertise of the e-commerce industry, the Shopify landscape and Okendo’s products.
Content Strategy and Roadmap: Own and iterate on Okendo’s content strategy. You will ensure that content aligns with business objectives at each stage of the customer journey.
Own the Blog: Own the blog strategy. Regularly audit pages for keyword ranking. Collaborate with internal teams to align strategy. Product briefs and write content.
Develop first-rate content: We believe that quality content is created by people who understand our company and products. You will write content for the company. This can include but is not limited to blogs, long-forms, newsletters, partner co-marketing pages, social media scripts, and case studies. You will make sure anyone producing content for the company is well-trained to product quality.
Collaborate internally: Work close with counterparts across the company to ensure that content accurately blends the needs of customers and prospects with company goals.
SEO Strategy: Participate in an internal SEO committee. Review the domain to ensure that each page is properly setup for it’s intended purpose. Develop SEO-driven content briefs and ensure they are delivered.
What we need from you:
You have 5+ years of producing elegant, engaging written and/or video content and can provide samples.
Experience with SEO-focused writing and page rank.
Previous experience with SaaS is a must. Shopify experience is highly desirable.
Prior experience working with AI to optimize the content production process is a plus.
You have experience being customer-facing.
You have excellent English writing and communication skills.
You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
You have solid time-management skills with the ability to execute consistently in a fast-paced, dynamic environment and carry out self-directed responsibilities.
You understand how content should support the buyer’s journey.
You think like a marketer and have the curiosity of a journalist.
What We Value:
One Team
We are one team committed to the same mission. We trust, respect, and value each other. We recognize the unique skills, experiences, and perspectives each of us has to offer. We continually look for ways to support and enable our teammates.
Champion the customer
Our customers are the heart of our business and the pursuit of their success is our north star, At every step, we prioritize their interests in our thinking and actions.
Strive for Excellence
We commit to excellence as our standard. We set and achieve ambitious goals. We maintain a bias for action, tackle the hard problems, and continually work to improve.
Extreme Ownership
We own the outcomes. We take the necessary action to get things done. We don’t blame others or find excuses. We proactively look for solutions and solve problems.
Integrity Always
We are always honest, trustworthy, and professional. We treat others fairly and with respect. We are transparent and forthright. We take our commitments seriously and deliver what we promise.
Always Day One
It’s always Day 1 at Okendo. If we’re not growing, we’re dying. We prioritize agility over bureaucracy. Velocity over perfection. Outcomes over process. We move fast, learn, iterate, and adapt.
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The customer marketing platform that builds connections between consumers and the brands they love.
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