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Content Creator

Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.


As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.


Ollie is looking for a Content Creator to conceptualize and produce engaging short-form video content for platforms like Instagram and TikTok that delivers on Ollie’s brand values and social media strategy. The ideal candidate stays ahead of social media trends and cultural moments, creating timely and relevant content that resonates with our community and drives engagement. You will manage the entire content production process, from filming to editing, while experimenting with various styles to keep our content fresh and engaging with our community across social media platforms. We’re seeking a creative thinker with strong storytelling abilities who is passionate about dogs and our community, with excellent communication skills and a keen eye for detail.


This role is based remotely within the U.S. and will report to the Brand Marketing Manager.


What You'll Do:
  • Conceptualize, star in, and create engaging and original short-form video content for social channels like Instagram and TikTok that aligns with Ollie’s brand's voice and objectives.
  • Stay ahead of social media trends, challenges, and cultural moments to implement relevant and timely content into the broader social media calendar. 
  • Collaborate closely with the Ollie brand marketing team to understand campaign goals and messaging, translating them into visual narratives that drive engagement and brand advocacy.
  • Execute end-to-end video production, including ideation, filming, editing, sound design, and visual effects, to deliver polished and high-quality content. 
  • With the goal of continuously improving performance metrics, experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences. 
  • Monitor social media trends, competitor activity, relevant conversations, and feedback, and leverage these insights to inform our content strategy and creative output. 
  • Frequently analyze performance of content to optimize continuously via regular reporting and actionable recommendations. 
  • Engage with and manage the Ollie and broader dog community across various social media platforms (Instagram, Facebook, TikTok, etc.) and monitor comments and trends to foster a sense of community and drive meaningful interactions.
  • Drive proactive social interactions across social channels to keep Ollie involved in relevant conversations and top of mind for social users.
  • Explore opportunities for and assist with creative production on ad hoc content-related projects including podcast, YouTube Shorts, LinkedIn, Ollie member Facebook group, Reddit forums, blog content.


Who You Are:
  • You have a proven track record of social media content creation with a portfolio showcasing your ability to create viral, high-performing content.
  • You have a deep understanding of social media platforms and their ecosystems, trends, challenges, and each platform’s unique community culture. 
  • You are comfortable and charismatic in front of the camera.
  • You have a proficiency in hands-on content creation, including ideation, production, and creative execution via in-app editing, video editing software, and creative tools to produce visually appealing and well-edited content.
  • You can work independently and cross-functionally alongside the Social Media Lead, creative team, and other marketing team collaborators.
  • You have strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly.
  • You are familiar with social media management tools (i.e. Sprout Social).
  • You have excellent written and verbal communication skills.
  • You are a creative thinker with the ability to develop engaging content and messages.
  • You are passionate about dogs and understand dog parents and the dog community.
  • You have a strong attention to detail and commitment to quality.


What You'll Get:
  • Competitive salary and a stake in the company
  • Sponsored 401k program with employer match up to 4%
  • Comprehensive health coverage including medical, dental and vision
  • Unlimited vacation policy that you're encouraged to use
  • Paid parental leave
  • 1-week paw-ternity leave for new dog parents
  • Free Ollie subscription
  • Inspiring pack members!


What We Value:


Keeping Dogs At The Heart

Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.


Being Courageous And Kind

We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.


Setting New Standards

We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.


Making Ollie The Best Chapter

We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.



If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.


Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.

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What You Should Know About Content Creator, Ollie Pets

At Ollie, we believe that every dog deserves the best, and we're on a mission to improve the lives of pets and their parents across the nation by delivering human-grade pet food tailored to each dog's unique nutritional needs. We're excited to find a talented Content Creator to join our remote team, where you can unleash your creativity and passion for pets. As the Content Creator, you will be responsible for conceptualizing and producing engaging short-form video content for platforms like Instagram and TikTok, ensuring that every piece resonates with Ollie's brand values and social media strategy. You should have a knack for storytelling and keep your finger on the pulse of social media trends, enabling you to craft timely and relevant content that truly connects with the Ollie community. From filming to editing, you'll manage the entire content production process, experimenting with different styles to keep our social feeds vibrant and fresh. Collaboration with the brand marketing team will be essential so you can translate our campaigns into visually compelling narratives. And let’s not forget, your role is not just about creating content but also engaging with our pet-loving community, fostering meaningful interactions across platforms. If you're passionate about pets, have excellent communication skills, and a keen eye for detail, we’d love for you to bring your creative spirit to our team and help us celebrate the joy of dogs in everyday life.

Frequently Asked Questions (FAQs) for Content Creator Role at Ollie Pets
What are the responsibilities of a Content Creator at Ollie?

As a Content Creator at Ollie, your primary responsibilities include conceptualizing and producing short-form video content for platforms like Instagram and TikTok. You'll stay ahead of social media trends, collaborate with our brand marketing team, manage the end-to-end video production process, and monitor social media engagements to foster a sense of community within our pet-loving audience.

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What qualifications do I need to become a Content Creator at Ollie?

To qualify for the Content Creator role at Ollie, you should have a proven track record in social media content creation, showcasing a portfolio of high-performing content. Familiarity with video editing software, social media management tools, and exceptional communication skills are crucial, along with a passion for dogs and an understanding of the pet community.

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Is remote work possible for the Content Creator position at Ollie?

Yes, the Content Creator position at Ollie is a remote role, allowing you to work flexibly from anywhere in the U.S. This setup fosters a dynamic work environment while still enabling you to collaborate closely with our marketing team and engage with our community efficiently.

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What skills are necessary for a successful Content Creator at Ollie?

A successful Content Creator at Ollie should possess strong visual and storytelling abilities, attention to detail, and proficiency in hands-on content creation. You should also be comfortable in front of the camera, have strong communication and collaboration skills, and always be on the lookout for the latest trends in social media.

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What benefits do Content Creators at Ollie receive?

Content Creators at Ollie enjoy several perks, including a competitive salary, health coverage, unlimited vacation, paid parental leave, a free Ollie subscription, and a supportive team culture that values creativity and inclusion.

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Common Interview Questions for Content Creator
Can you describe your content creation process?

When answering this question, outline your method from ideation through execution. Highlight how you brainstorm ideas, stay updated with trends, collaborate with team members, and execute production steps like filming, editing, and finalizing content for social media.

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How do you stay updated with social media trends?

Discuss the specific strategies you employ to monitor trends, such as following industry leaders, joining relevant online communities, utilizing analytics tools, and experimenting with different types of content to see what resonates with the audience.

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How would you engage our social media community?

To effectively answer this question, share your approach to interacting with followers, responding to comments, creating polls or questions to encourage engagement, and how you’d leverage user-generated content to foster community spirit.

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What are your favorite tools for video editing?

Reflect on your experience with various editing tools, such as Adobe Premiere Pro, Final Cut Pro, or mobile apps. Explain your preferences and why you find them effective for producing high-quality content.

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How do you measure the success of your content on social media?

Explain your process for analyzing engagement metrics like views, shares, comments, and overall reach. Share how this data informs your content strategy moving forward, focusing on optimization for future campaigns.

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Tell us about a time you created content that went viral.

Share specific examples where your content achieved high engagement and what factors contributed to its success. Highlight creativity, timing, and understanding audience dynamics as key elements.

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What role does storytelling play in your content creation?

Articulate the importance of storytelling in capturing an audience's attention. Provide examples of how you've utilized narratives in past projects to engage viewers on a deeper level.

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How do you handle negative feedback on your content?

Discuss your approach to constructive criticism and provide examples of how you've used feedback to improve your work. Highlight the importance of maintaining a positive community despite challenges.

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Why do you want to work at Ollie as a Content Creator?

Communicate your enthusiasm for Ollie's mission and values. Share specific reasons such as your passion for dogs, appreciation for their product quality, and desire to contribute creatively to a team that shares your values.

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How do you balance creativity with brand guidelines?

Show how you are able to innovate while respecting established brand guidelines. Discuss specific examples where you successfully blended creative ideas within the framework of brand values to achieve project goals.

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Full-time, remote
DATE POSTED
December 5, 2024

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