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VP of Marketing

About Vantage:

Vantage is a cloud cost visibility and optimization platform, alternatively known as a FinOps platform. We help companies of all sizes manage their cloud infrastructure costs: everything from individual developers all the way up to multiple Fortune 500 customers. Our co-founders are industry veterans who have been former infrastructure engineers and product managers at DigitalOcean and AWS. The company is an efficient and hard working team of ~40 employees across the US with a New York City center of gravity.  As we transition to the growth phase of the business, it’s likely our team size will at least double by the end of 2025. 

Our current customers include Square, Aflac, PBS, FanDuel, Compass, PlanetScale, Starburst, Vercel, and many more. 

Vantage has raised $25M in total venture capital, most recently a $21M Series A financing round in March of 2023.  Our investors include outstanding, top-tier investors including Andreessen Horowitz, Scale Venture Partners, Matthew Prince (Co-Founder & CEO, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others.

About The Role:

Vantage is looking for an experienced VP of Marketing to be based out of our NYC office. This person will be the single-threaded leader for all marketing activities at Vantage. Vantage has a solid foundation present already with hundreds of companies signing up every month organically inbound. We’re looking for a leader to drive multiples on what we already have in place to scale a best-in-class marketing organization, develop and coach our existing team and recruit for gaps in our current marketing organization. 

The VP of Marketing will be a member of the executive team alongside CEO, CTO, VPs of Customer Success, Engineering, People, and Revenue. 

What You Will Do:

  • Create highly differentiated go-to-market strategy with key stakeholders to strengthen our customer engagement across all products. 

  • Drive efficient top-of-funnel acquisition of qualified new leads. 

  • Drive traffic to our web properties. 

  • Manage and develop our growth, content marketing and product marketing management individual contributors. 

  • Recruit across product marketing, content marketing, community and performance marketing functions.

  • Define the processes, workflows and infrastructure by which the Marketing teams function and to ensure we can effectively deploy products at scale 

  • Empower the team - clearly articulate goals for success by providing resources and direction for them to execute 

  • Set the prioritization framework, KPIs, and mindset for our Product Marketing function. Coach, mentor, and scale a team of managers and individual contributors 

What We're Looking For:

  • An experienced professional with a minimum of 10 years of relevant experience with the cloud, physical, on-premises infrastructure or other enterprise technology

  • A strong, collaborative people manager with a minimum of 3+ years of second-line leadership experience

  • An organization builder with experience setting up team infrastructure and processes that keep business objectives in mind

  • A trusted leader with an executive mindset and proven skill in mentoring, hiring, and developing employees

  • A strong presenter with an ability to command an audience and tell compelling stories

  • A strong interpersonal communicator with high emotional intelligence

  • Working knowledge of cloud infrastructure

  • Someone who has seen what great marketing looks like at a well-performing organization. 

  • A kind person.

Pay & Benefits

The estimated annual US base salary range for this role is $200,000 to $300,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends.

At this time, Vantage is only set up to employ in the United States

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CEO of Vantage
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Nikou Mohajerani
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Average salary estimate

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$200000K
$300000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP of Marketing, Vantage

If you're looking for an exciting opportunity to shape the future of a cutting-edge cloud cost visibility and optimization platform, Vantage in New York is searching for a passionate VP of Marketing! In this pivotal role, you will lead all marketing activities at Vantage and play a critical part in steering the growth phase of our company. With a strong foundation already laid out, we need an innovative leader who can amplify our organic sign-ups and create a highly differentiated go-to-market strategy alongside our executive team. Your mission will include driving traffic to our web properties, efficiently acquiring qualified leads, and developing our talented marketing team. Your experience in cloud infrastructure or enterprise technology will be crucial as you define workflows and processes, set priorities, and empower your team to execute effectively. From coaching and mentoring to recruiting across various marketing functions, you'll be at the forefront of building a best-in-class marketing organization that resonates with our clientele, including customers like Square, Aflac, and PBS. Plus, with a competitive salary range of $200,000 to $300,000 alongside attractive benefits, this is a unique chance to make your mark in a dynamic field. If you have a compelling vision for what great marketing looks like, and the emotional intelligence to lead with kindness, we want to hear from you!

Frequently Asked Questions (FAQs) for VP of Marketing Role at Vantage
What are the responsibilities of the VP of Marketing at Vantage?

The VP of Marketing at Vantage will oversee all marketing activities, focusing on creating a differentiated go-to-market strategy, managing lead acquisition, driving web traffic, and developing an effective team across various marketing functions such as product, content, and community.

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What qualifications are necessary for the VP of Marketing role at Vantage?

Candidates should possess a minimum of 10 years of experience in cloud infrastructure or enterprise technology, at least 3 years of leadership experience, strong organization-building skills, excellent communication abilities, and a track record of mentoring and developing marketing teams.

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What are the goals for the VP of Marketing at Vantage?

The primary goals for the VP of Marketing at Vantage include driving growth in customer engagement, increasing qualified leads, optimizing marketing processes, and ensuring successful execution through clear goal articulation and resource allocation.

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What is the company culture like at Vantage for someone in the VP of Marketing position?

Vantage prides itself on fostering a collaborative environment where kindness is valued. The culture encourages open communication, creativity, and professional development, making it an ideal setting for a VP of Marketing to thrive and make impactful contributions.

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What can a candidate expect regarding compensation for the VP of Marketing role at Vantage?

The estimated annual base salary for the VP of Marketing role at Vantage ranges from $200,000 to $300,000, which may vary depending on qualifications and experience. Additionally, candidates can expect equity, a 401(k) plan, and healthcare benefits among other perks.

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Common Interview Questions for VP of Marketing
Can you describe your experience in developing go-to-market strategies for cloud products?

When answering, focus on specific examples of strategies you've crafted, metrics of success, and how you engaged stakeholders to align goals and maximize impact.

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What leadership style do you employ when managing a marketing team?

Discuss your collaborative approach, providing examples of how you mentor team members and empower them to achieve their goals.

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How do you measure the success of marketing campaigns?

Emphasize KPIs you've used in the past, such as lead conversion rates and customer engagement metrics, and describe how those metrics informed decision-making.

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What tactics would you use to improve top-of-funnel lead generation?

Share specific tactics you've successfully implemented in previous roles, such as SEO strategies, content marketing initiatives, and partnerships that expanded your reach.

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Can you provide an example of how you managed a significant marketing change or transition?

Illustrate your experience with change management, detailing the processes you implemented and the outcomes achieved while adapting to new market conditions.

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How do you stay updated on trends in cloud technology and marketing?

Highlight your methods for staying informed, like attending industry conferences, reading relevant publications, or participating in professional networks.

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What experience do you have with content marketing, and how would you enhance Vantage's content strategy?

Discuss your approach to content marketing and provide examples of successful campaigns that drove engagement and highlighted your ability to resonate with target audiences.

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What would you prioritize in your first few months as VP of Marketing at Vantage?

Explain your strategy for assessing current marketing efforts, identifying immediate gaps, and creating a roadmap for achieving longer-term goals while aligning with Vantage's vision.

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How do you effectively communicate a vision for marketing within a technology company?

Describe how you convey your vision clearly and compellingly to diverse audiences, ensuring alignment and enthusiasm across teams.

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What is your approach to hiring and developing marketing talent?

Offer insights on your philosophy for recruitment, what traits you look for in candidates, and how you actively invest in their professional development.

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Our mission is to bring our client high-quality campaigns that offer long-term profitability. We do this with the implementation of our relational approach to the interactive marketing industry, bringing clients and consumers together for mutual s...

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Full-time, on-site
DATE POSTED
December 4, 2024

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