Senior Digital Advertising Specialist

As a Senior Digital Advertising Specialist at Omnisend, you will be responsible for leading the development and execution of comprehensive PPC strategies aimed at supporting our growth goals. This involves managing and scaling high-budget advertising campaigns across platforms such as Google Ads, Meta, and LinkedIn, optimizing them for maximum revenue. You'll also oversee budget allocation to ensure optimal returns and conduct performance analysis to inform strategic decisions. Additionally, you will mentor junior team members and contribute to the overall digital marketing strategy.

To be successful as a Senior Digital Advertising Specialist at Omnisend, you need at least 3 years of hands-on experience managing and scaling successful paid acquisition campaigns, preferably in SaaS or e-commerce environments. A deep understanding of advertising platforms, particularly Google Ads and Meta Ads, is crucial. Proficiency in analytics tools like Google Analytics and the ability to utilize data for decision-making are also key requirements. Strong communication, project management skills, and a results-driven mindset will help you excel in this position.

At Omnisend, the gross salary for a Senior Digital Advertising Specialist starts at 4100 EUR per month, with the opportunity for quarterly salary reviews based on performance. This competitive compensation reflects our commitment to attracting talented professionals who can drive our paid acquisition strategy to new heights.

Omnisend offers a comprehensive benefits package for Senior Digital Advertising Specialists, including flexible working hours, remote work options after the trial period, and an unlimited learning budget for professional development. Additionally, you will have access to private health insurance, psychotherapy, and personalized gifts to celebrate your work anniversary, along with opportunities to participate in team-building events and workations.

At Omnisend, we are dedicated to your professional development. As a Senior Digital Advertising Specialist, you will enjoy an unlimited learning budget tailored to aligning with Omnisend’s goals. This means you can pursue workshops, courses, and networking opportunities to enhance your skills. Furthermore, you will work alongside senior colleagues and receive mentorship to help you thrive in your role.

When answering this question, focus on specific campaigns you've managed and how you optimized them for growth. Mention the platforms you’re most familiar with and the results of your strategies, like increased ROI or reduced CPA. Highlight your analytical skills and how you adjusted your strategies based on data insights.

In your response, emphasize your systematic approach to analyzing key performance indicators such as CTR, conversion rates, and ROI. Discuss tools you've used for data analysis, such as Google Analytics or data visualization software. Share an example where your analysis led to a significant campaign improvement.

Discuss the resources you use to keep informed about industry trends, such as reputable marketing blogs, webinars, or networking events. You can also mention any professional associations or communities you belong to. Highlight how this knowledge has positively influenced your work at previous positions.

Choose a real-life example where your initial strategy didn't yield the expected results. Explain how you identified the issue, the steps you took to pivot the campaign, and the positive results afterward. This showcases your problem-solving and analytical capabilities.

Talk about your experience collaborating with teams such as creative, product marketing, or sales to align on campaign messaging. Provide specific instances where you contributed to a campaign that required input from various departments and the outcomes of that collaboration.

Explain your mentoring style and methods, such as conducting one-on-one sessions, sharing resources, or providing constructive feedback on campaigns. Mention the importance of knowledge-sharing and fostering a collaborative environment in enhancing the team's overall performance.

Describe your analytical approach to budgeting, which includes assessing historical performance data, identifying ROI potential for different platforms, and aligning with overall strategic goals. Provide an example of how you adjusted budgets based on performance insights.

Highlight your research approach, which includes competitor analysis and market trends. Explain how you test new channels and measure their success before fully committing to a budget allocation, using data as a guide for all decisions.

Success can vary based on the campaign’s goals, so discuss key metrics like engagement, conversion rates, and ROI. Cite examples from past campaigns where you defined success and the metrics you tracked to ensure goals were met.

Mention specific tools you're fluent in, such as Google Analytics, campaign management platforms, and any additional analytics or reporting software. Discuss how you utilize these tools to track performance and make informed decisions for campaign optimization.