Digital Marketing Manager

OMRON stands at the forefront of innovation in automation and robotics, delivering cutting-edge technology and solutions that drive digital transformation across diverse industries. As a global leader with a robust portfolio in robotics, automation, IoT, big data, safety systems, and machine vision, OMRON is dedicated to shaping the future of technology. With over 28,000 employees globally and a long-standing presence in Australasia, we balance stability with visionary thinking. Recognised as one of the World’s Top 100 Innovative Companies for the past 10 years, we are poised for significant growth under our ambitious “Shaping the Future 2030” strategy – empowering people through automation.

Role Overview: OMRON is seeking a talented Digital Marketing Manager to join our dynamic team and take our digital presence to the next level. Reporting directly to the Marketing Manager, this key role will be responsible for developing and optimizing our digital marketing campaigns across all digital channels.

Key Responsibilities:

1.       Develop and Execute Digital Strategies:

·       Design and implement comprehensive digital marketing strategies aligned with business goals and market trends.

·       Drive performance across all digital channels including SEO, SEM, social media, email marketing, display advertising and retargeting.

·       Optimizing the company’s e-store by increasing traffic, conversion rates, and enhancing online sales through better user experience and promotions.

2.       Lead Content Creation and Campaigns:

·       Lead content marketing initiatives such as social media, webinars, whitepapers and videos to generate leads and boost engagement.

·       Manage digital campaigns across multiple channels, including targeted email marketing to boost e-store activity, generate leads, enhance customer engagement, and increase brand awareness.

·       Collaborate with cross-functional teams (sales, engineering, product) to ensure marketing efforts support product launches and promotions, driving measurable results.

3.       Optimize Performance and Cross-functional Collaborations:

·       Track and analyse key performance indicators (KPIs) such as website traffic, lead conversions, and e-store sales, using insights to optimize campaigns.

·       Stay updated on industry trends and new digital marketing tools to keep the company competitive and relevant.

·       Manage digital marketing budgets and work with external vendors and internal teams to ensure smooth execution across all digital platforms and maximise the return on investment

4.       Any other duties assigned by the direct manager.

• Education & Experience: Bachelor’s degree in marketing or a related field with 5+ years of digital marketing experience in B2B.
• Technical Expertise: Proficient in SEO, SEM, e-commerce, and digital tools (e.g., Google Analytics, HubSpot) with strong skills in lead generation, marketing automation, and data analysis.
• Project & Communication Skills: Excellent project management and communication skills.
• Proven success: Demonstrating a track record of successfully delivered projects that have led to significant lead conversions and measurable outcomes.

• Innovate the Future of Automation: Be part of a global leader in automation and robotics, where your work shapes the future of cutting-edge technology.
• Empowered to Drive Change: Experience the freedom to make an impact, with full support to lead initiatives and contribute to our evolving organization.
• Dynamic Culture and Competitive Rewards: Thrive in a high-energy environment where your expertise is recognized, supported by attractive salary packages and growth opportunities.