Marketing Manager - APAC

Title:  Marketing Manager APAC

Function: Marketing

Reports to: Marketing Director, International

Reviewed: 07.2024

Position Summary:

The Marketing Manager for APAC is responsible for creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth. This position will collaborate closely with cross-functional teams, leverage marketing technologies, and implement data-driven campaigns to fuel the sales pipeline. This role requires a deep understanding of B2B SaaS, marketing automation, and a passion for driving measurable results.

Key Responsibilities:

• Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline.
• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
• Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
• Analyze campaign performance, A/B test results, and customer behavior data. Use these insights to refine marketing strategies and improve customer outcomes.
• Develop, execute, promote, and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees, and on-demand consumption.
• Identify and execute tradeshows, conferences, and roadshow opportunities.
• Develop customer success stories and case studies that highlight the value of our software to our customers.
• Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market.
• Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
• Measure and analyze dashboards to understand where opportunities for further optimization and engagement exist.

Skills and Experience Needed:

• Bachelor’s degree in marketing, business, or a related field (master’s degree is a plus).
• 5-7 years’ experience in demand generation in the B2B SaaS industry.
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Flexibility to work with colleagues & teams across different time zones in the US and UK.
• Creative thinker with the ability to develop innovative demand generation strategies.
• Strong written and verbal communication skills.

Competencies: 

Accountability                                 

Creating an Inclusive Environment           

Initiating Action

Adaptability                                     

Customer Focus                                             

Managing Conflict

Building Partnerships                     

Dealing w/Ambiguity                                    

Decision Making

Business Acumen                            

Driving for Results                                         

Technical/Professional Knowledge/Skills

Collaboration