Marketing Director - Member Benefits

Director of Member BenefitsAre you a strategic marketing and communications leader that excels at building internal and external relationships? Do you thrive in a culture that gives you autonomy and ownership to make an impact?OneDigital has an incredible opportunity for you to join our client’s team, the American Farm Bureau Federation (AFBF), as their Director of Member Benefits. If you’re a self-starter with a passion for driving growth through relationships and marketing, this is the opportunity for you!About the Role:As the Director of Member Benefits, you’ll take ownership of a key AFBF program, where you’ll shape and lead initiatives that enhance member value and expand national partnerships, leading its growth and success. You will drive strategy while managing both internal and external relationships, including corporate partners, state Farm Bureau teams, and consultants. Your ability to craft effective marketing campaigns, forge strong partnerships, and work independently will be essential to the program’s success.This role provides a unique opportunity to not only develop high-level strategies but also execute initiatives that directly impact the Farm Bureau’s national brand and member engagement.What You'll Do:• Lead & Innovate: Identify new opportunities to grow national member benefits, while enhancing current offerings through strategic partnerships with leading corporations and state Farm Bureaus.• Build & Nurture Relationships: Cultivate strong connections with corporate partners and state-level teams, ensuring mutual success and alignment with Farm Bureau's national goals.• Marketing & Communication: Create and execute marketing strategies that elevate program visibility, increase sales, and engage members at both the national and state levels.• Drive Autonomy & Results: You’ll be entrusted with the freedom to lead and grow the program, while working closely with the Executive Director and other internal stakeholders to ensure its success.• Financial & Project Oversight: Manage the program’s budget, ensuring financial health and success. Oversee team projects, ensuring they stay on-time and on-budget.What Makes You a Great Fit:• You have a passion for building relationships—internally with cross-functional teams and externally with partners.• You’re a proven leader with 10+ years of experience in marketing, communications, or customer service.• You thrive in autonomous environments, where you can develop and drive strategy while also getting into the details to ensure execution.• You’re highly organized with a knack for balancing strategic vision and hands-on management.• You excel at strategic marketing—you know how to position programs for success and create impactful campaigns that resonate with members.Why AFBF?• Competitive Salary with Comprehensive Benefits (Health, Dental, Vision, 401(k), Pension Plans, and more)• Freedom to Lead: Autonomy to grow a high-impact national program• Opportunities to work on national initiatives with industry-leading partners• Flexible Telework Options• Company-Paid Relocation