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Ecosystem Marketing Manager, Apps

The Optimism Foundation is seeking an Ecosystem Marketing Manager, Apps who lives and breathes DeFi to spearhead co-marketing initiatives across the Superchain ecosystem. This role is focused on applications, with an initial emphasis on DeFi, payments, and other TradFi use cases. Over time, the scope will expand to include a broader range of app categories. It's perfect for someone who gets excited about yield strategies, understands liquidity dynamics, and can translate complex DeFi concepts into clear, compelling narratives tailored to both degen and institutional audiences.

The Ecosystem Marketing Manager, Apps should be able to paint a vivid picture of the opportunity, making the benefits of the Superchain and why finance on it is 10x immediately clear. You'll drive adoption of Superchain applications by working closely with app developers and chain operators, creating strategies that showcase how Optimism is the premier destination for DeFi innovation.

Reporting to the Head of Marketing, you'll own multimedia content creation and growth initiatives that connect developers and end-users with the groundbreaking DeFi opportunities uniquely possible on the Superchain. If you're passionate about pushing DeFi forward and believe in Optimism's vision of scaling Ethereum for the next billion users, this role offers the chance to make a significant impact on the future of decentralized finance.

What are the role responsibilities?

  • Own co-marketing initiatives with app developers and chain operators in the Superchain ecosystem, while advising top app teams on how to make marketing work for them — a key area where several teams need support.

  • Execute growth strategies to increase the adoption of Superchain applications

  • Develop marketing strategies that effectively target both institutional businesses (e.g., Revolut, Fidelity, BlackRock) and DeFi-native audiences.

  • Create and manage multimedia content — including repurposing existing livestreams, podcasts, and walkthroughs into short-form, evergreen assets. We have a backlog of content we’ve barely touched, and we’ve been bad at reusing what we already have.

  • Drive end-user adoption across Superchain apps, acting as a counterpart to teams focused on OP Stack chains and developer funnels

  • Develop and implement strategies to reach developers and users through appropriate channels (email, Discord, TikTok, Telegram, YouTube, in-product education)

  • Build growth muscle across the Superchain ecosystem by implementing measurable marketing campaigns

  • Collaborate with partners to align on messaging and maximize impact

  • Track and report on key performance metrics related to user adoption and engagement

What skills do you bring?

  • 6+ years of experience in marketing, with a focus on growth or ecosystem marketing

  • Experience in crypto, blockchain, or Web3 industry preferred

  • Strong understanding of DeFi, L2 scaling solutions, and the Ethereum ecosystem

  • Excellent project management skills and ability to coordinate multiple stakeholders

  • Experience with multimedia content creation and distribution strategies

  • Strong analytical skills with the ability to measure and optimize marketing campaigns

  • Excellent written and verbal communication skills

  • Experience working with developers and technical audiences

Add'l nice to have experience:

  • Experience with video editing or managing multimedia content creation

  • Knowledge of the Optimism ecosystem and Superchain architecture

  • Prior experience in developer marketing or developer relations

  • Experience with community building in crypto/Web3

What you'll like about us:

  • We take care of our employees with competitive compensation and benefits. Learn more about our benefits, culture, and recruiting process here.

  • We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.

  • Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.

  • We’re fully remote, deeply engaged, highly skilled, and like to have fun.

  • We think long-term. Our founders have been scaling Ethereum since 2015.

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Ecosystem Marketing Manager, Apps, Optimism Foundation

Join the Optimism Foundation as an Ecosystem Marketing Manager, Apps, and take the lead on driving co-marketing initiatives across the exciting Superchain ecosystem! If you're passionate about DeFi and thrive in a fast-paced environment, this role is designed for you. You'll be focusing on applications, initially zooming in on DeFi and payment-related use cases, while having the chance to expand your influence into various app categories over time. Your enthusiasm for yield strategies and a keen understanding of liquidity dynamics will help you transform intricate DeFi concepts into engaging narratives that appeal to both seasoned investors and the DeFi community. You'll play a pivotal role in illustrating the remarkable opportunities the Superchain offers, showcasing why it's the optimal choice for DeFi innovation. Collaborating intimately with app developers and chain operators, you'll spearhead strategies that push Superchain applications into the limelight. Reporting directly to the Head of Marketing, you will oversee multimedia content creation and execute growth initiatives aimed at connecting developers and end-users to the groundbreaking opportunities unique to the Superchain. If you're excited about advancing the DeFi landscape and align with Optimism's vision of scaling Ethereum for the next billion users, this role presents a unique opportunity to effect meaningful change in decentralized finance.

Frequently Asked Questions (FAQs) for Ecosystem Marketing Manager, Apps Role at Optimism Foundation
What are the responsibilities of an Ecosystem Marketing Manager, Apps at Optimism Foundation?

As the Ecosystem Marketing Manager, Apps at Optimism Foundation, you will own co-marketing initiatives with app developers and chain operators, execute growth strategies to increase Superchain application adoption, and create targeted marketing plans for both institutional and DeFi-native audiences. Additionally, you will manage multimedia content, drive end-user adoption, and collaborate with partners to enhance messaging effectiveness.

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What qualifications are needed for the Ecosystem Marketing Manager, Apps role at Optimism Foundation?

To qualify for the Ecosystem Marketing Manager, Apps position at Optimism Foundation, candidates should have at least 6 years of marketing experience, preferably within the crypto, blockchain, or Web3 sectors. A strong understanding of DeFi, L2 scaling solutions, and the Ethereum ecosystem is essential. Skills in project management, analytics, and multimedia content creation are also important.

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How does the Ecosystem Marketing Manager, Apps contribute to the Superchain ecosystem?

The Ecosystem Marketing Manager, Apps contributes to the Superchain ecosystem by executing growth strategies that elevate the adoption of applications. You'll develop marketing frameworks to reach diverse audiences, ensuring that the innovative benefits of the Superchain are communicated effectively and driving significant user engagement through targeted campaigns.

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What skills are valued for the Ecosystem Marketing Manager position at Optimism Foundation?

For the Ecosystem Marketing Manager position at Optimism Foundation, candidates with excellent project management abilities, strong analytical skills, and experience in multimedia content strategies are highly valued. Furthermore, familiarity with video editing, developer relations, and community building in the crypto space would be advantageous.

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What kind of work environment can an Ecosystem Marketing Manager, Apps expect at Optimism Foundation?

An Ecosystem Marketing Manager, Apps at Optimism Foundation can expect to work in a fully remote, highly engaged, and diverse environment. The team prioritizes competitive compensation and benefits and fosters a culture of support and recognition for collective accomplishments while emphasizing the importance of long-term goals.

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Common Interview Questions for Ecosystem Marketing Manager, Apps
What marketing strategies would you implement to drive user adoption for DeFi apps?

To drive user adoption for DeFi apps, I would focus on targeted campaigns that resonate with both institutional and retail audiences. This would include leveraging social media platforms like Discord and TikTok for community engagement, creating informative content to demystify complex DeFi concepts, and partnering with thought leaders in the space for increased visibility.

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Can you describe your experience with multimedia content creation?

In my previous roles, I have managed various forms of multimedia content, including video editing for tutorials and webinars, creating engaging blog posts, and producing concise explainer videos. My focus has been on using existing content creatively to reach diverse audiences effectively and maintain engagement.

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How would you measure the success of your marketing campaigns?

I would measure the success of my campaigns through key performance indicators such as user acquisition rates, engagement metrics, and conversion rates. Implementing analytics tools helps in tracking these metrics in real-time, allowing adjustments to strategies wherever necessary.

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What steps would you take to ensure effective communication with app developers?

To ensure effective communication with app developers, I would prioritize building strong relationships through regular check-ins, feedback sessions, and collaborative brainstorming meetings. Understanding their pain points and goals is crucial to aligning marketing efforts with their needs.

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How do you stay updated on emerging trends in DeFi and the blockchain space?

I actively follow industry publications, engage with thought leaders on social media, and participate in relevant webinars and conferences. Networking with peers and attending meetups also helps me stay abreast of the latest trends and innovations in the DeFi and blockchain ecosystems.

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What experience do you have in executing growth strategies within the crypto sector?

In previous roles, I successfully executed several growth strategies that included referral campaigns, social media contests, and partnerships with influencers in the crypto sector. Each approach was tailored based on data-driven insights to maximize user engagement and adoption.

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Describe a successful marketing campaign that you led.

I led a campaign that focused on an educational series about DeFi for newcomers, which involved creating a mix of blog posts, videos, and interactive Q&A sessions. The campaign significantly increased our platform's user sign-ups and engagement metrics, demonstrating the importance of addressing user knowledge gaps.

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How would you create content that appeals to both degen and institutional audiences?

To create content that appeals to both demographics, I would adopt a dual approach: producing foundational educational content for institutional audiences while crafting engaging, relatable narratives for the degen community. This balance ensures each audience finds value in the content offered.

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What is your approach to analyzing competitor marketing strategies?

My approach involves thorough competitor analysis through tracking their campaigns, understanding their messaging, and evaluating customer engagement. This insight allows me to identify gaps in our own strategies and capitalize on opportunities for differentiation.

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How would you address challenges in marketing decentralized finance products?

Addressing challenges in marketing DeFi products involves clear communication and education. I would focus on simplifying complex concepts, showcasing real-world applications, and emphasizing the benefits that connect with users' financial goals to build trust and engagement.

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DATE POSTED
April 23, 2025

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