As a Marketing Business Systems specialist at Orb, you will be the cornerstone of our Business Technology team, responsible for enhancing our Sales and Marketing systems. This role involves analyzing business processes, identifying improvement opportunities, and implementing solutions to optimize workflow efficiency. With your expertise, you'll help shape Orb's go-to-market technology stack that powers our innovative billing infrastructure.

For the Marketing Business Systems role at Orb, we're looking for candidates with 5+ years of experience in Sales and Marketing processes. A strong background in Salesforce administration and Marketing Cloud Account Engagement (Pardot) is essential. Certifications in these areas will definitely give you an edge! Additionally, familiarity with data-driven decision-making and an analytical mindset will set you up for success.

For the Marketing Business Systems position at Orb, you should have hands-on experience with Salesforce, Marketing Cloud Account Engagement (Pardot), and other SaaS applications integrated with sales tools like Chilipiper and data enrichment platforms such as Clearbit and Apollo. Knowledge of best practices in Sales and Marketing technology will also be advantageous.

In your role as a Marketing Business Systems professional at Orb, you'll manage implementation, integration, and maintenance of key Sales and Marketing tools. Your day-to-day will include analyzing business processes to spot inefficiencies, conducting fit-gap assessments, driving enhancements, and providing support across teams to ensure that our systems align closely with business goals.

At Orb, collaboration is at the heart of what we do. We offer an inclusive culture where every team member's input is valued. Our in-person collaboration approach energizes creativity through rapid ideation sessions and strong alignment across diverse teams. The result? A workplace that thrives on mutual trust, openness to feedback, and positive relationships that help us achieve our mission quickly and effectively.

The ultimate goal of the Marketing Business Systems position at Orb is to unlock efficient operational workflows that contribute to the successful execution of our business strategies. By analyzing and improving existing systems, you'll ensure that our Sales and Marketing functions have the insights and tools needed to drive revenue growth, enabling Orb to continue delivering exceptional billing solutions to our clients.

Joining Orb as a Marketing Business Systems specialist comes with a range of attractive benefits. You'll enjoy comprehensive medical, dental, and vision insurance coverage, generous unlimited PTO, and a 401k plan. We offer paid parental leave, commuter stipends, and even catered lunches to enhance your work experience. Our benefits are designed to support work-life balance and your professional growth!

In my previous roles, I've utilized Salesforce to streamline customer relationship management, improve lead tracking, and enhance reporting capabilities. I've hands-on experience configuring Salesforce dashboards to provide actionable insights for sales teams, ensuring that data is clean and enriched for maximum efficiency. For my role at Orb, I would showcase specific projects where I've driven user adoption of Salesforce, emphasizing how my familiarity can help improve our existing systems.

I employ a structured approach, beginning with mapping out the existing processes through flow diagrams or process maps. By interviewing stakeholders and gathering feedback, I identify bottlenecks or inefficiencies. Next, I prioritize areas for improvement based on data analysis and user impact. This allows me to recommend targeted solutions that can optimize our Sales and Marketing operations effectively, a crucial skill for the Marketing Business Systems role at Orb.

My experience with Marketing Cloud Account Engagement (Pardot) includes managing lead generation campaigns, setting up lead nurturing workflows, and tracking ROI through metrics analysis. I have implemented automation rules to segment leads based on behavior, ensuring timely follow-up by our sales team. In the interview for the position at Orb, I would emphasize how my skills can enhance our marketing efforts and boost lead conversion rates.

I regularly read industry publications, attend webinars, and participate in online communities focused on Sales and Marketing technology. Additionally, I am a member of professional networks that provide insights on emerging tools and best practices. Keeping abreast of these trends enables me to suggest innovative solutions that can bring value to Orb's operations and help us stay ahead in this fast-evolving landscape.

In a previous role, I managed a large-scale integration project between our CRM and a marketing automation tool. This involved collaborating with cross-functional teams, defining requirements, and ensuring data integrity throughout the integration process. I also put in place rigorous testing protocols to identify bugs before launch. By clearly communicating project milestones and updates, I ensured all stakeholders were aligned—skills that will be valuable in the Marketing Business Systems role at Orb.

I prioritize tasks by assessing their urgency and impact on overall business objectives. I employ project management tools to track deadlines, allocate resources, and set reminders for critical tasks. Frequent check-ins with team members help keep everyone aligned, while also allowing me to adjust priorities as needed. This structured approach ensures that I can deliver high-quality results even when balancing multiple projects, which is crucial for success in the fast-paced environment at Orb.

I've worked to ensure compliance with data privacy regulations, including California and EU regulations, by implementing consent management frameworks and ensuring that our practices are aligned with the necessary guidelines. I've educated teams on best practices for data handling and regularly monitor our processes for compliance. In the role at Orb, I would use this knowledge to contribute towards maintaining industry-leading data practices.

In such a situation, I would first conduct a thorough analysis to identify the root cause of the performance issues. This might involve gathering user feedback, reviewing system logs, and examining data flows. Once identified, I would collaborate with the stakeholders to prioritize the necessary fixes or adjustments. Effective communication is key, so I would ensure everyone remains informed about the progress, maintaining transparency throughout the resolution process.

Key metrics for evaluating sales and marketing success include lead conversion rates, customer acquisition cost, sales cycle length, and revenue attributed to marketing campaigns. Additionally, metrics like customer lifetime value and churn rates provide insights into the long-term effectiveness of our sales strategies. In my role at Orb, I would develop and monitor a dashboard of these metrics to ensure we're meeting our growth objectives efficiently.

I believe I'm a great fit for Orb's Marketing Business Systems position due to my extensive experience in implementing and optimizing sales and marketing technologies. My proactive approach and analytical mindset enable me to effectively identify areas for improvement. Coupled with my passion for innovative solutions and a collaborative spirit, I'm ready to contribute to Orb's mission and drive success in this role.