Director, Marketing Operations

The Director of Marketing Operations at Red Canary holds several crucial responsibilities, including building a reporting framework that connects marketing investments to revenue growth, managing dashboards to track campaign performance, continuously refining pipeline attribution models, and developing the strategy needed for operational excellence. This role also entails overseeing marketing automation strategies and optimizing the martech stack to ensure seamless integration of tools.

To qualify for the Director of Marketing Operations position at Red Canary, candidates should have a minimum of 7 years of experience in marketing operations, revenue operations, or demand generation, preferably in a B2B SaaS or cybersecurity setting. Strong expertise in marketing automation, CRM, and analytics is essential, as well as proven managerial and analytical skills to drive performance and optimize processes.

Successful candidates for the Director of Marketing Operations role at Red Canary should possess a growth mindset, strong problem-solving capabilities, and excellent collaboration skills. Expertise in marketing automation, pipeline attribution, revenue analytics, and budget optimization are vital. Additionally, a data-driven approach and the ability to thrive in fast-paced environments are crucial for success in this position.

Red Canary is committed to cultivating a high-performing marketing operations team by providing opportunities for professional development, mentorship, and building a culture of accountability and continuous improvement. The Director of Marketing Operations will play a key role in managing and growing this team, ensuring they have the tools and resources to succeed in their objectives.

The base salary for the Director of Marketing Operations position at Red Canary ranges from $157,400 to $183,500 per year. Additionally, this role is eligible for participation in the company's bonus program and may also receive a grant of stock options, subject to board approval.

Success for a marketing operations team can be defined by the ability to optimize processes, drive revenue growth, and ensure accountability. Discuss specific metrics you believe are essential for measuring success, such as pipeline generation rates, conversion ratios, and overall marketing ROI.

When discussing your experience with marketing automation tools, highlight specific platforms like Marketo, Salesforce, or Drift. Emphasize how you've used these tools to streamline processes, enhance campaign effectiveness, and improve data-driven decision-making in past roles.

To effectively explain your strategies for pipeline attribution, discuss your experience in developing models that align marketing touchpoints with the customer journey. Mention how these models can help refine marketing tactics and ensure accurate measurement of campaign effectiveness.

To ensure data integrity in marketing operations, emphasize the importance of regular data audits,validation processes, and employee training on data entry. Provide examples of how you’ve implemented processes that maintain high standards of data quality in past positions.

When discussing a specific optimization example, be sure to outline the challenge, your approach to improving the process, and the quantitative results achieved from those improvements. Highlighting the benefits gained makes a powerful impression.

Analytics are crucial in marketing operations as they provide insights into campaign performance and customer behaviors. Discuss your experience in utilizing analytics tools to drive decision-making, improve marketing strategies, and achieve measurable results.

When talking about your leadership experience, focus on your role in developing team members, establishing goals, and fostering a collaborative culture. Give examples of how you've successfully mentored junior personnel and contributed to their professional growth.

Explain your methods for staying informed about marketing technologies and trends, such as attending industry conferences, participating in webinars, subscribing to relevant publications, and engaging with professional networks online. This shows your commitment to continuous learning in the field.

Discuss your experience in integrating technologies like CRM systems, marketing automation tools, and analytics platforms. Highlight your ability to identify key integration points that enhance workflow efficiencies and provide a holistic view of campaign performance.

In a fast-paced environment, you should explain your approach to prioritization, emphasizing the need for clear communication with stakeholders, assessing the impact of each task, and being agile enough to adapt to changing business needs while striving for operational excellence.