Senior Product Marketing Manager

As a Senior Product Marketing Manager at Singular, your responsibilities include owning the go-to-market strategy for Singular’s product portfolio, conducting in-depth market research to inform product positioning, and developing sales enablement materials. Additionally, you'll coach sales teams on effectively conveying product value while coordinating cross-functional efforts to ensure successful product launches.

Candidates for the Senior Product Marketing Manager role at Singular should have 3-5 years of experience in fields such as mobile marketing, analytics, SaaS, or cloud-based marketing, alongside 2+ years in product marketing. Proficiency in research, storytelling, and strong communication skills in English are also key qualifications for this position.

A Senior Product Marketing Manager at Singular drives the success of our marketing initiatives by developing innovative GTM strategies, creating compelling marketing collateral, and enhancing product adoption. Their deep understanding of market dynamics and competitive landscapes directly influences our strategic positioning and growth.

Effective storytelling, exceptional writing skills, research acumen, and an ability to distill complex ideas are essential skills for a Senior Product Marketing Manager at Singular. Additionally, organizational skills and confidence in presenting ideas across teams play a crucial role in the success of this position.

At Singular, a Senior Product Marketing Manager can expect ample opportunities for career growth and development. As you contribute to high-impact initiatives and influence core strategies at a leading SaaS company, you will have the chance to expand your skills and advance in your career.

To define the go-to-market strategy for Singular’s products, I would start by conducting market analysis to identify customer needs and preferences. This involves examining the competitive landscape, crafting targeted messaging, and developing a clear plan for product positioning that highlights unique value propositions.

For a successful sales enablement material, I created a comprehensive sales playbook that included competitive analysis, customer personas, and tailored messaging. This playbook not only equipped our sales team with the tools they needed but also resulted in a 25% increase in conversion rates in less than three months.

I utilize a combination of primary and secondary research methods to uncover market trends and competitor offerings. This includes customer interviews, surveys, and analyzing industry reports, as well as monitoring competitor marketing strategies through their communications and marketing channels.

To effectively align product marketing efforts with sales and customer success teams, I prioritize open communication and collaboration. Regular meetings help ensure that everyone is informed about product updates and market trends, allowing us to synchronize our messages and strategies seamlessly.

I approach the creation of user stories and case studies by first identifying key customer successes that exemplify the impact of our products. I then collaborate with customers to gather insights and feedback, ensuring that the final story resonates well with our target audience and showcases real value.

I have extensive experience presenting to both internal teams and external stakeholders, focusing on clear, engaging communication. I ensure my presentations are well-structured, visually appealing, and data-driven to keep the audience engaged and convey important insights effectively.

To measure the success of a product marketing initiative, I look at key performance indicators such as sales growth, product adoption rates, customer feedback, and overall engagement metrics. Implementing actionable insights from these metrics allows for continuous improvement in our strategies.

One of the biggest challenges I faced in product marketing was a sudden market shift due to new competitors entering the space. I addressed this by rapidly conducting competitive analysis and pivoting our messaging to emphasize our unique strengths, which successfully safeguarded our market position.

A great Senior Product Marketing Manager possesses strong analytical and storytelling skills, is adaptable, and communicates effectively. They should be passionate about understanding market dynamics and championing their product, while also being able to collaborate effectively with various teams across the organization.

I would coach the sales team on product differentiation by creating tailored workshops that showcase our unique selling propositions. This would include engaging scenarios and role-playing exercises to help them articulate the product's benefits and how to effectively position it against competitors.