Senior Product Marketing Manager
About Singular
Singular is a leader in mobile marketing analytics, helping top brands unify marketing data, measure performance, and optimize growth. We’re looking for a Product Marketing Manager to own and execute GTM strategies, develop high-impact sales enablement materials, and drive product adoption in a highly competitive market.
What You’ll Do
• Own the GTM strategy for Singular’s product portfolio with minimal supervision.
• Conduct market and competitive research to inform positioning and differentiation.
• Develop bespoke sales enablement materials and train sales teams on Singular’s products, personas, and buyer paths.
• Work cross-functionally to launch and execute GTM plans successfully.
• Build and manage Singular’s product marketing assets, ensuring clarity and consistency.
• Develop compelling user stories, case studies, and sales narratives to showcase Singular’s impact.
• Own presentation development and competitor analysis to support sales and marketing initiatives.
• Coach individual sellers on how to position Singular effectively.
• Support the Customer Success team in driving product adoption and expansion.
What Success Looks Like
• Deep understanding of Singular’s personas, buyer paths, and product features.
• Strong knowledge of the mobile marketing ecosystem, including major cloud-based marketing platforms.
• Drives innovation and change in GTM strategy within the organization.
• Creates compelling sales and marketing collateral with minimal guidance.
• Aligns GTM efforts cross-functionally, ensuring seamless execution and adoption.
• Strong storytelling and writing skills—able to distill complex topics into clear, concise messaging.
• Proven ability to create high-quality presentations and competitive intelligence reports.
Who You Are
• You thrive on digging into market insights, industry trends, and competitive landscapes.
• You love writing and can articulate complex ideas clearly and persuasively.
• Organized, detail-oriented, and able to drive initiatives independently.
• Not afraid to take charge, make decisions, and execute.
• Able to break down technical concepts for sales, CS, and customers.
• Confident in presenting and spreading knowledge across teams.
What You Bring
3-5 years experience in mobile marketing, analytics, attribution, SaaS, or cloud-based marketing.
2+ years experience in Product Marketing—you can execute independently with minimal guidance.
Strong background in research, storytelling, and GTM execution.
Experience in creating presentations, competitive analysis, and sales enablement materials.
Fluent English communication skills—writing and presenting comes naturally to you.
Bonus: You’re an avid reader and love learning new things quickly.
Why Join Singular?
🚀 Be part of a fast-moving, high-impact team shaping the future of mobile marketing.
🎯 Own major initiatives and influence GTM strategies at a leading SaaS company.
📈 Work with top-tier marketers and data-driven growth teams.
🌍 Remote-friendly with opportunities for career growth.
As a proud equal opportunity employer, we're committed to hiring top talent regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We don't just accept difference - we celebrate you being who you are for the benefit of our employees, our products, and our community.
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Our mission is to empower businesses to drive growth with unified marketing data, intelligent insights, and automation. At Singular, our corporate mission is to offer employees a safe and compassionate professional environment that prioritizes t...
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