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Business Development Representative

About Orita 

Direct-to-consumer brands pay us, in order to market less. Well, technically, they pay us to market more effectively. And, strangely (!), that often means marketing a lot less.

How? We use a lot of math and a lot of machine learning to decide which people on their subscriber lists actually want to hear from them right now.

When you do this, two things happen. Brands save a ton of money. And their deliverability improves (hello inbox, goodbye spam filter!).

Fewer messages sent + higher chance they will be seen = ROI goes way up.

Sounds simple, right? Well, it’s not. You try getting marketers to be less market-y. It’s way easier to “play it safe” and email everyone all the time. Our math has to be that good. And it is.

For marketers or business owners passionate about their customers and messaging, it can be tough to let go and trust something as personal as their customer list and email sending to a bunch of algorithms and machines. Luckily, at Orita, it’s our goal to make sure our customers know we have their backs and go above and beyond to earn their trust. 

That’s where you come in. If you have started your career as a BDR and are looking to take the next step, this may be your role. Your forte is being obsessed with brands and digging into their marketing strategies. You can think creatively, build personalized, memorable communications, and foster trust by organizing yourself around driving leads. You love being proactive and putting customers first. You’re the type of person who gets excited about testing different strategies and likes the thrill of the win. You want to join a team where you can grow! You move fast, carefully, and own your work. 

As Orita’s Founding Business Development Representative, you will 

  • Research prospects to understand their tech stack, marketing channels, and content strategies at a high level. 

  • Create personalized communications for a breadth of stakeholders (and refine which messages - to which people - resonate most)

  • Create high-quality leads through rigorous outbound work.

  • Reply to inbound leads driven by customer referrals and our wonderful partnerships team.

  • Understand the power of coselling and how/when to pull people into deals to increase the likelihood of success.

  • Keep our Hubspot CRM updated, and develop reports to give our executive team a great sense of our progress.

About You

Please apply even if you don’t meet every requirement

  • At least 1-2 years of BDR Sales experience at an app or technology (e.g. Shopify ecosystem) or marketing (e.g. Klaviyo, Postscript) platform.

  • You are an excellent communicator, both written and oral.

  • You know the goal is to open the door and to spark an interest… and have done it before!

  • You’re self-motivated with a growth mindset. This is a startup. You sure you want to do this?

  • You have strong organizational skills and the proven ability to manage a high volume of customers and deliverables simultaneously.

  • You have an entrepreneurial mindset and thrive in fast-paced environments. You are curious about how businesses thrive, teams work, and approach deals with a solutions and value mindset.

  • You are driven to have a high-impact career in sales.

Bonus points for experience in the following:

  • E-commerce tech

  • Deep Hubspot experience. Other CRM experience a-okay, but please know that we’re a Hubspot shop.

  • Experience operating at a startup-level organization, with the ability and willingness to quickly pivot and expand on opportunities as they arise.

Where you’ll work:

Candidates must live in the U.S. or Canada. The role is mainly remote, ideally very close to NYC, Toronto, Austin, or the San Francisco Bay Area. We’re building nodes by these places, but please feel free to apply even if that isn’t your current locale. Just know that our entire team is expected to come together at least a few times per year.

Orita Offers:

Orita offers an array of benefits, including competitive salaries, healthcare, 401K, equity in a fast-growing startup, and a flexible PTO policy.

Orita is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation, or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Business Development Representative , Orita

At Orita, we're revolutionizing how direct-to-consumer brands engage with their customers, and we're on the lookout for a passionate and driven Business Development Representative to join our dynamic team. As a founding member of the business development team, you’ll play a crucial role in our mission to help brands optimize their marketing strategies by using advanced algorithms and machine learning. Your media-savvy mind will thrive as you dive deep into understanding various brands' tech stacks and content strategies, crafting personalized communications that resonate with a diverse range of stakeholders. If you love being proactive, eager to foster trust, and excited by the thrill of testing new strategies, this position is for you! You'll be responsible for driving high-quality leads through tactical outreach while collaborating effectively with our partnerships team and keeping our Hubspot CRM updated. Your prior experience in sales roles, combined with your excellent communication skills and self-motivation, will set you up for success in this rapidly changing environment. Plus, we value creativity and independence, so you'll have the freedom to explore innovative approaches to engage prospects. This is a primarily remote role, but we encourage applicants close to vibrant areas like NYC, Toronto, Austin, or San Francisco. With competitive salaries and comprehensive benefits, including healthcare, 401K, and equity in a fast-growing startup, Orita is more than just a job; it's a place to build a significant career in the exciting world of sales!

Frequently Asked Questions (FAQs) for Business Development Representative Role at Orita
What are the primary responsibilities of a Business Development Representative at Orita?

As a Business Development Representative at Orita, your primary responsibilities will include researching prospects to understand their marketing strategies, creating personalized communications, and driving high-quality leads through outbound efforts. You'll also manage inbound leads, update our Hubspot CRM, and create reports to track progress effectively.

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What qualifications are needed to become a Business Development Representative at Orita?

To qualify for the Business Development Representative role at Orita, you should have 1-2 years of BDR sales experience, preferably in an app or technology environment. Excellent communication skills, self-motivation, strong organizational abilities, and an entrepreneurial mindset are also essential attributes to succeed in this position.

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How does Orita support the career growth of their Business Development Representatives?

Orita is committed to fostering an environment where employees can thrive and grow in their careers. As a Business Development Representative, you'll have opportunities for professional development, exploring innovative strategies, and participating in team collaborations that encourage skill enhancement and personal growth.

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What tools and technologies will I be working with as a Business Development Representative at Orita?

As a Business Development Representative at Orita, you'll primarily be working with Hubspot for CRM management and reporting. Familiarity with e-commerce technology platforms, especially within the Shopify ecosystem and other marketing automation tools like Klaviyo or Postscript, will be advantageous.

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What is the work culture like for a Business Development Representative at Orita?

The work culture at Orita is collaborative, innovative, and fast-paced. As a Business Development Representative, you'll be encouraged to think creatively, take initiative, and support your teammates as you drive leads and engage with brands. We believe in the importance of trust and transparency, creating a supportive atmosphere where everyone's contributions are valued.

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Common Interview Questions for Business Development Representative
Can you explain your approach to researching prospects as a Business Development Representative?

When researching prospects, I start by identifying key information about their current marketing strategies and tech stack. I utilize platforms such as LinkedIn, industry reports, and company websites to gather insights. This enables me to tailor my outreach and craft personalized communications that address their specific pain points.

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How do you handle objections when speaking with potential clients?

Handling objections effectively involves active listening and empathizing with the client’s concerns. I always acknowledge their feedback, provide factual responses, and share relevant success stories that can demonstrate the value of Orita’s services. My goal is to create trust and foster an open dialogue.

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What strategies do you use to generate leads in a competitive market?

In a competitive market, I focus on understanding the unique value proposition of our offering and aligning it closely with the specific needs of my target audience. I utilize personalized outreach strategies, including tailored emails and targeted messaging, to stand out from the competition. Networking through industry events also plays a role in lead generation.

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Describe a successful campaign you initiated that resulted in high-quality leads.

In a previous role, I launched an email campaign targeting e-commerce brands. I segmented the audience based on their marketing behaviors, crafted personalized messages highlighting how our solutions could improve their deliverability and ROI. The campaign resulted in a 30% increase in engagement and a significant rise in qualified leads.

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How do you prioritize and manage your leads effectively?

I prioritize my leads based on their level of engagement and potential value to our organization. Using Hubspot’s CRM, I can track interactions and categorize leads accordingly—focusing on those who express immediate interest while nurturing others through consistent follow-up. This structured approach helps me maintain an organized pipeline.

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What role does collaboration play in your work as a Business Development Representative?

Collaboration is essential for success in a business development role. I actively work with marketing and sales teams to align our strategies and ensure that we are on the same page regarding messaging and target audience. This teamwork results in higher success rates and a seamless experience for clients and prospects alike.

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How do you measure the success of your business development efforts?

I measure the success of my efforts through various metrics, including lead conversion rates, engagement levels across outreach campaigns, and overall pipeline growth. Additionally, I gather qualitative feedback from prospects to refine my approach continuously and enhance our business development strategies.

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Why did you choose a career in business development?

I chose a career in business development because I am passionate about building relationships and helping businesses grow. I thrive on the challenges associated with identifying opportunities and creating tailored solutions for clients. The dynamic nature of this field keeps me engaged and motivated to learn and innovate continuously.

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Can you share an experience where you successfully built trust with a client?

In a prior role, I had a client who was skeptical about our services due to past experiences with other vendors. To build trust, I scheduled a call to understand their pain points better and provided transparent insights about how our solution could specifically address those issues. By consistently following up with valuable content and demonstrating results, I established a strong, trusting relationship.

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What motivates you in your role as a Business Development Representative?

What motivates me most is the impact that my role has on helping brands succeed. Seeing the tangible results from my outreach and knowing that I'm contributing to the growth of our company, along with the success of our clients, brings me immense satisfaction. The thrill of hunting for new opportunities keeps me invigorated!

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Full-time, remote
DATE POSTED
January 12, 2025

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