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Founding Account Executive

About Orita 

Direct-to-consumer brands pay us, in order to market less. Well, technically, they pay us to market more effectively. And, strangely (!), that often means marketing a lot less.

How? We use a lot of math and a lot of machine learning to decide which people on their subscriber lists actually want to hear from them right now.

That’s also where you come in. Are you ready to stretch beyond the pre-established sales roles of big tech and make a meaningful impact at a fast-growing startup? As a Founding Account Executive, you won’t just sell - you’ll help shape the future of a growing sales team in a quickly scaling start-up. In this role, you’ll refine sales pitches, craft compelling product stories, and collaborate directly with the founders to develop creative go-to-market strategies and sales assets. Your entrepreneurial mindset, ability to navigate ambiguity, and passion for building scalable processes will be instrumental in driving growth and achieving our ambitious goals.

This is an opportunity for a driven sales professional ready to roll up their sleeves, work cross-functionally, and be down to be an employee at the start of something BIG!

As Orita’s Founding Account Executive, you will

  • Own and manage the full sales cycle for mid-market clients, from prospecting to closing.

  • Collaborate with the Commercial Director, Founders and cross-functional teams to build out scalable sales processes, refine messaging, and develop sales and marketing assets. 

  • Partner with the Marketing and Partnerships teams to align on lead generation strategies and create compelling outreach campaigns.

  • Identify customer pain points, tailor solutions, and deliver impactful presentations to executive stakeholders. You know, get them excited about the results we can deliver!

  • Be comfortable with the unknown and be hungry to drive change … Orita is a startup, you’re our Founding AE

  • Meet (exceed!) revenue targets while maintaining a customer-first approach.

  • Want to become the GOAT AE that future teammates will tell stories about!

About You

Please apply even if you don’t meet every requirement

  • At least 3-4 years of Sales/Account Executive experience at a commerce platform, app or technology.

  • You are an excellent communicator. 

  • You have experience in building pipeline as a BDR or in your sales background.

  • You have a proven track record of meeting or exceeding revenue targets in a consultative sales environment.

  • You are familiar with various sales methodologies and are open to coselling.

  • You have experience managing complex sales cycles and engaging with executive-level stakeholders.

  • You learn fast 

  • You have an entrepreneurial mindset and thrive in fast-paced environments. You are curious about how teams work, and approach deals with a solutions and value mindset.

Bonus points for experience in the following:

  • E-commerce tech, Shopify, Big Commerce, Klaviyo, iterable

  • Deep Hubspot experience. Other CRM experience a-okay, but please know that we’re a Hubspot shop.

  • Experience operating at a startup-level organization, with the ability and willingness to quickly pivot and expand on opportunities as they arise.

Where you’ll work:

Candidates must live in the U.S. or Canada. The role is mainly remote, ideally very close to NYC, Toronto, Austin or the San Francisco Bay Area. We’re building nodes by these places, but please feel free to apply even if that isn’t your current locale. Just know that our entire team is expected to come together at least a few times per year.

Orita Offers:

Orita offers an array of benefits, including competitive salaries, healthcare, 401K, equity in a fast-growing startup, and a flexible PTO policy.

Orita is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation, or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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Average salary estimate

$85000 / YEARLY (est.)
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$70000K
$100000K

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What You Should Know About Founding Account Executive , Orita

At Orita, we’re redefining how direct-to-consumer brands interact with their customers, and we need a Founding Account Executive like you to lead the charge! Located in the vibrant New York City area, this role isn’t just about traditional sales; it's your chance to help transform how we sell and market. Our unique approach blends advanced math and machine learning, minimizing unnecessary marketing while maximizing effectiveness. As a vital part of our startup team, you’ll have the creativity to refine sales pitches and collaborate with our founders directly. You’ll own the entire sales cycle for mid-market clients, delivering engaging presentations and building scalable processes. Your entrepreneurial spirit will shine as you embrace the unknown and thrill at the opportunity to shape something truly special. You’ll not only meet but exceed revenue targets while putting the customer at the forefront of every strategy. If you have 3-4 years of experience in a sales role at a tech or commerce-oriented company and love the thrill of a fast-paced environment, you’ll fit right in. Bonus points if you're familiar with e-commerce tech and Hubspot! Come join us at Orita, where you will be recognized not just as an employee, but as a pivotal player in our journey to greatness!

Frequently Asked Questions (FAQs) for Founding Account Executive Role at Orita
What are the main responsibilities of a Founding Account Executive at Orita?

The Founding Account Executive at Orita is tasked with managing the full sales cycle for mid-market clients, from prospecting to closing sales. You'll collaborate directly with cross-functional teams, refine messaging, and develop innovative sales and marketing assets to align with our unique approach to effective marketing. Your role also includes delivering tailored presentations to executive stakeholders, identifying customer pain points, and continuously aiming to meet and exceed revenue targets while upholding a customer-first mentality.

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What qualifications do you need to be successful as a Founding Account Executive at Orita?

To thrive as a Founding Account Executive at Orita, you should have 3–4 years of Sales or Account Executive experience within a technology or commerce context. Strong communication skills are essential, and familiarity with various sales methodologies will give you an edge. A proven track record of exceeding revenue goals in a consultative sales environment is crucial, as well as the ability to engage with executive-level stakeholders and navigate complex sales cycles.

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What kind of work environment can a Founding Account Executive expect at Orita?

Orita offers a dynamic work environment that blends the excitement of a startup with the support of a collaborative team. While primarily remote, our Founding Account Executive will engage with colleagues across the U.S., including in major hubs like NYC, Toronto, Austin, and the San Francisco Bay Area. Regular team meet-ups ensure cohesive collaboration, while the flexibility of remote work fosters a culture of innovation and adaptability.

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How does Orita support career growth and development for a Founding Account Executive?

At Orita, we believe in empowering our employees to grow alongside the company. As a Founding Account Executive, you'll not only have the opportunity to shape your role but also develop scalable processes that contribute to your professional growth. We provide a range of benefits, including competitive salaries and equity options, to ensure that your achievements are rewarded, and we encourage continuous learning and innovation in a supportive environment.

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What benefits are offered to a Founding Account Executive at Orita?

Orita offers a comprehensive benefits package aimed at promoting employee well-being and job satisfaction. For the Founding Account Executive, this includes competitive salaries, healthcare, a 401K plan, equity in our fast-growing startup, and a flexible PTO policy. Additionally, we are committed to maintaining an inclusive workplace where everyone is valued, allowing our team members to thrive and contribute significantly.

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Common Interview Questions for Founding Account Executive
Can you describe your experience in managing the full sales cycle?

When answering this question, illustrate your approach to each step of the sales cycle, from prospecting to closing deals. Highlight specific tools and strategies you've used, the challenges you faced, and how you overcame them to successfully execute sales.

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What unique strategies do you utilize to engage executive-level stakeholders?

Discuss methods you've developed to tailor your approach to engage executives effectively. This may include showcasing the unique value proposition and discussing results in the context of ROI. Emphasize the importance of understanding the client’s business and industry.

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How do you prioritize tasks when managing multiple clients?

Focus on your organizational skills, such as using CRM tools to track progress and prioritize tasks based on urgency and potential revenue. Discuss how you manage time effectively while ensuring that every client feels valued and attended to.

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What sales methodologies are you most familiar with and how have you applied them?

Articulate the sales methodologies you’ve been trained in or have significant experience with, such as SPIN or Challenger sales. Provide examples of how these frameworks have led to success in past roles, showcasing your adaptability and learning.

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Tell me about a time you exceeded your sales targets.

Share a specific example that highlights your ability to exceed sales targets, detailing your strategies, thought process, and the results achieved. Quantifying your success can make your story more impactful.

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How do you approach developing compelling sales pitches?

Discuss your methodology for creating sales pitches that resonate with potential clients. This may include thorough research on the target audience, applying data from past successful sales, and adapting pitches based on client feedback and market trends.

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What role does collaboration play in your sales approach?

Emphasize your belief in the importance of collaboration across teams, detailing experiences where working closely with marketing or product teams has led to increased sales success and improved customer satisfaction.

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How do you handle objections from clients?

Outline your approach to effectively address objections by actively listening, empathizing, and providing relevant information or solutions. Showcase a scenario where you successfully turned an objection into an opportunity.

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Can you describe your experience with lead generation strategies?

Detail the various lead generation techniques you’ve found effective, whether organic or through paid channels. Share specific campaigns or methods that led to successful lead acquisition and how they can be aligned with Orita’s mission.

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What excites you about the possibility of joining Orita as a Founding Account Executive?

Express your enthusiasm for the innovative approach Orita is taking in the marketing sector. Discuss how your skills and experience align with Orita's vision and how you aspire to contribute to the company’s growth, fostering a sense of adventure in your journey.

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Full-time, hybrid
DATE POSTED
January 12, 2025

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